Backlinko

DECEMBER 21, 2023

Over time, this can contribute to improved rankings for specific keywords. Why CTR Matters in SEM Campaign evaluation: CTR is a valuable metric for assessing the effectiveness of a particular ad, campaign, or keyword. It determines an ad’s usefulness and relevance for someone searching for a specific keyword.

IT 104

IT Ad Copy Keywords Landing Page 104

The Hoth

JANUARY 16, 2024

SEO stands for search engine optimization, and it’s the practice of modifying your web content to rank better for your most important keywords on search engines like Google. Unpacking PPC: How Effective are Paid Ads for Promoting Your Business? Do it wrong, and you’ll waste your budget on clicks that don’t lead to conversions.

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Neil Patel

APRIL 5, 2023

To use Majestic, begin by conducting a Google search to pick a post that ranks at the top of search engine results pages (SERPs) for your keyword. Now you know how difficult/competitive your keyword is to rank for. It keeps you organized by managing multiple profiles from one dashboard and has an intuitive user interface.

Social Media 133

Social Media Keywords SEO Advertising 133

Smart Blogger

MAY 25, 2023

SEO, or Search Engine Optimization copywriting, leverages keywords — those commonly searched terms that your audience types into search engines — to improve a website’s visibility and ranking. When done right, SEO copywriting doesn’t just sprinkle keywords here and there like a chef adding spices to a dish.

Copywriter 76

Copywriter Copywriting Copy Persuasion 76

Neil Patel

OCTOBER 26, 2020

Chances are, Amazon ads spurred some of those sales. Amazon ads allow companies to pop to the top of search results. You reap a return on your investment in the form of enhanced sales and potential customer loyalty. Amazon, in return, makes a profit on ad sales (to the tune of $3 billion in some years).

Ads 119

Ads Ad Copy Electronics Keywords 119

BKA Content

DECEMBER 7, 2022

How do you write an article that sells a product without being “sales-y”? Who creates ad copy to entice consumers? However, not everyone has the skills to naturally include target keywords in a sentence. Contractors handle composition, while in-house managers liaise between clients and writers.

Copywriter 86

Copywriter Copywriting Freelance Content Creation 86

Neil Patel

JANUARY 25, 2021

In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. These days, there’s no need to waste your time testing ad copy manually. Use Keywords Sparingly.

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

JANUARY 19, 2022

Paid ads are just one example of local search marketing being used, but most users ignore paid ads and skip to the first organic search result anyway. Lastly, the best part about focusing on local rankings is the ability to rank for a question or long-tail keyword. You want to make sure that your link is near the top.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

DECEMBER 11, 2020

No matter how many features you use or Google Ad extensions you add, the best ads will always be the ones with the most powerful ad copy. You can also use varying headlines on multiple ads with attention-getting buzzwords and change them as language evolves. What Is a Buzzword? Target the Right Audience.

Ad Copy 137

Ad Copy Landing Page Search Engine Optimization Ads 137

Neil Patel

MARCH 23, 2021

Another benefit of Google Search campaigns is you can pick the keyword that triggers your search and display ad. For example, if you’re selling ‘fishing rods,’ you can decide to only show your ads when someone types the word ‘fishing rods,’ into Google. Choose the Right Keywords to Target. in spite of the high bid.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Backlinko

AUGUST 16, 2023

It’s mostly used by digital marketers to improve their online search performance through keyword research and competitive intelligence. The dashboard has eight tabs at the top for easy access to things like keyword research, SEO tools, PPC research, tracking, and reports. You can also view their monthly clicks and monthly value.

Ad Copy 63

Ad Copy Keywords Projects Advertising 63

Neil Patel

OCTOBER 7, 2021

Sometimes that involves leveraging mistakes in your paid ad campaigns, particularly your ad copy. If your brand made a mistake in a previous campaign, go all in and make a joke of the mistake in your next paid ad campaign. Use Common Typos and Misspellings in Keywords. Poke Fun at Previous Mistakes.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

MARCH 10, 2023

Prospective Client: “Interesting, because our vendor manager said, write clean titles that fit on a mobile screen, that’s the new priority.” What the vendor manager said made a lot of sense, focusing on short concise titles for a growing mobile audience. So think about that vendor manager I mentioned before.

Writing 72

Writing Electronics Utilities Keywords 72

The Hoth

JANUARY 31, 2023

For a local marketing strategy to work, you’ll likely have to hire an outside agency to help you handle content creation, keyword research, technical adjustments, & analyzing metrics to adjust your tactics accordingly. The brand awareness factor alone will lead to traffic, leads, and sales – even if they don’t occur immediately.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

AUGUST 25, 2020

So if you’re looking to hire an agency to create and manage your PPC campaigns but aren’t sure where to start, you’re in the right place. How do you measure the success of location-based keywords? Mobile devices account for over half (53%) of clicks on search ads. Do you need help with design or ad copy as well?

Agency 133

Agency Landing Page Digital Marketing Ads 133

The Hoth

OCTOBER 20, 2022

Successful ad campaigns require ongoing management and can take time before you begin to see results. Certain risks do come along with PPC like ad placement or a competitive keyword. So, it’s best to choose the right type of ad campaign that fits your goal. . Display ads. Ready to succeed?

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Neil Patel

OCTOBER 16, 2020

If you get it right, AdWords could totally transform your business by driving high traffic , generating more leads and revenue, and boosting sales. Let’s consider the following statistics: Google ads produce 3.5 So if you find your sales dwindling, you now know the reason why. Manage and Improve Quality Score.

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Neil Patel

APRIL 7, 2021

Imagine an ad promoting clothes for the winter season or a cosmetics brand sharing products related to a current beauty trend. If a brand has a limited-time offer like free shipping or a sale, then a PPC ad could also highlight it at a specific timeframe. How do you pick keywords for this brand type? Brand Awareness.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Neil Patel

JUNE 9, 2021

And good reputation management starts with employing good business ethics in all your activities, PPC ads included. Ignoring business ethics in your PPC ads can only lead to wasted ad spend and a ruined business. Never plagiarize other brands’ ad copy. Trustworthiness.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Neil Patel

APRIL 14, 2021

When set up and managed properly, Google Ads (previously Google Adwords) is one of the best sources for new customers. I suggest using UberSuggest, which is my own free keyword research tool. The keyword tool acts much like a thesaurus. There is no point in advertising on keywords no one is searching.

Landing Page 143

Landing Page Advertising Keywords Ads 143

The Creative Penn

DECEMBER 10, 2023

If we don’t like what the search engine serves up, we go back and modify our keywords to be more clear about our intention, and try again. The search engine sends traffic, either organically or through pay-per-click ads, which are placed on popular keywords and keyword phrases.

Keywords 98

Keywords Advertising Text Engineering 98

ContentWriters

OCTOBER 27, 2022

However, there is an investment in time and money to create and manage the content you need. It utilizes paid advertising on search engines like Google where marketers bid for top-performing keywords. When people no longer see your paid ads at the top of search results pages, your web page traffic from those ads ends.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Smart Blogger

MAY 26, 2023

A copywriter is the wizard behind compelling blog posts, engaging social media updates, persuasive sales letters, and more. One day you could be writing a persuasive sales page for a revolutionary tech gadget, the next you could be crafting an inspirational narrative for a charity. Ready to uncover more about this fascinating field?

Copywriter 80

Copywriter Copywriting Persuasion Freelance Copywriting 80

Jane Friedman

APRIL 19, 2023

Meanwhile, administrative things I began using it for—outlines and timetables and daily schedules, mainly—were freeing me creatively and improving my productivity and time management. In The AI Author Assistant, I included an example of my asking ChatGPT to rank my books from most sales to least sales.

Creativity 124

Creativity Ad Copy Copy Writer 124

Neil Patel

OCTOBER 9, 2020

You have developed a killer website and drafted an effective marketing strategy to generate leads and drive sales. But I have no idea where to start with Google ads – in fact, I don’t know where to begin at all!”. You’ll also get better and more relevant marketing strategies to drive your online sales. So what next?

Consulting 83

Consulting Portfolio Ad Copy Recruitment 83

Neil Patel

NOVEMBER 12, 2020

They only analyze their own keywords, bids, and landing pages. Despite the wealth of advice out there on optimizing PPC campaigns , it’s easy to get stuck in a routine of researching keywords, testing new ad copy , and creating new landing pages. But your PPC campaigns don’t exist in a vacuum.

Landing Page 138

Landing Page Ad Copy Ads Keywords 138

Freelance Magic

OCTOBER 19, 2022

For example, social media marketing for a specific platform like Twitter, writing long-form blog posts, writing sales pages for info products, and motion design are examples of service-based niches. You can use Google Trends to look at how the popularity of a keyword has grown over time. Finally (so many ways to niche!),

Freelance 130

Freelance Finance Landing Page Projects 130

Content Hacker

DECEMBER 15, 2022

Since then, I’ve been behind over 40,000 content projects, which have generated over $5M in sales to my businesses, and much more to my clients’ businesses. ’ Here are some other ideas that I saw for ways managers can use the tool, I thought these were creative. . The squares circled in red were human-generated copy.

Copywriter 103

Copywriter Copywriting Writing Copy 103

Neil Patel

JUNE 8, 2021

That’s why it’s crucial to figure out what people want from your content before you start writing via keyword research. Just take the questions from your keyword research and lay them out in a logical order. In addition, self-discipline and time management are a must, and knowledge of SEO best practices helps. It’s simple.

Writing 145

Writing Content Government Copy 145

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. You can reach new customers, track your results, and manage your budget. However, for all their benefits, these ads can sometimes lack something. Go Beyond Keywords.

Ads 81

Ads Creative Director Storytelling Advertising 81

Neil Patel

NOVEMBER 3, 2021

Marketing campaigns, social posts, ad copy, and website flow are all included in that process. That’s right, data labeling can do more than just categorize data based on keywords. A few key features to consider are automated intelligence, workflow management, and data privacy. human) analysis and working through the rest.

Marketing 125

Marketing Healthcare Utilities Finance 125

Backlinko

JUNE 2, 2023

All you need to do is input a small amount of information, such as some keywords, and Jasper generates your content for you. When using the Blog Post Wizard tool, your templates just need a title, some keywords, and a tone of voice. You’ll never lose that much-needed ad copy again!). What I like: The fact that Copy.ai

Content 67

Content Landing Page Ad Copy Copy 67

Neil Patel

AUGUST 6, 2021

With research showing that retail Ecommerce sales are set to be more than $548 billion by 2024 , you’ll want your customer retention strategy to be solid enough to get you a piece of that pie. Personalized experiences are essential in driving return sales. For most, a sale is the ultimate goal of running an Ecommerce business.

Landing Page 142

Landing Page Social Media Sales SEO 142

Content Hacker

JUNE 30, 2023

Step #1 : Identify your ideal customer profile to create highly targeted ads that resonate with them. Step #2 : Craft compelling ad copy and visuals that showcase the benefits of enrolling in your course. Use effective marketing strategies to drive sales. Supplement your course with materials like workbooks and quizzes.

Collaboration 78

Collaboration Blog Blogging Banking 78

Moz

NOVEMBER 22, 2018

Negative keywords The first thing is negative keywords. Negative keywords, obviously really important. Often when we need to take over an AdWords account, there aren't a lot of negative keywords. But if it's a well-managed account, there are probably lots of negatives that have been added there over time.

SEO 55

SEO Keywords Copy Ad Copy 55

The Creative Penn

FEBRUARY 5, 2024

What we've concentrated on a lot in the indie community has been keywords, and categories, and ad copy, and cover design as well. You've got a good readership, you know how to do your direct marketing, you're making sales, you're engaging with your readers. I feel like — So much of book marketing is on the surface.

Brand 98

Brand Social Media Publisher Publishing 98

Moz

NOVEMBER 8, 2020

Knowing about keywords, domain authority (for organic search) and quality scores (for paid results) can demystify things. Digital marketing efforts can have many different goals ranging from making sales to just increasing general awareness of your brand, so get out there and start! And that’s just on the SERP.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64