The Hoth

OCTOBER 31, 2022

That will tighten up your blogs, product descriptions , and landing pages – which will make it easier for readers to digest your content, boosting dwell time and conversion rates. . #2: That way, you can take the AI-generated ad copy and pair it with your expertise, creativity, and insights. . The best part?

IT 105

IT Proofreader Writing Content 105

Neil Patel

DECEMBER 4, 2020

For PPC to work for you , you also need to ensure your landing pages reflect the keywords you’re advertising for. When someone clicks on your ad, the page they land on needs to directly address why they clicked in the first place. How do they search for that information?

Marketing 127

Marketing Advertising Landing Page Keywords 127

Neil Patel

JUNE 23, 2021

I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Scan Your Competitor’s Ad Copy With Spyfu.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

JANUARY 20, 2021

Paid reach is the people who see your content as a result of paid promotions. It is influenced by your Ad targeting options and can also impact organic reach. Overly promotional content doesn’t fare well with users so Facebook cracked down on that type of content. Don’t Just Promote Products and Services.

Social Media 145

Social Media Persuasion Promotion Ads 145

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landing page is the best way to make sales. A great way to start is with a conversion-based Facebook ad campaign.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

MARCH 30, 2023

The main advantage of Facebook Ads is that they provide you with the ability to target your ads so that they’re shown to a very precise audience who will be curious about your offer and click, ideally to a specified landing page. What good is an awesome-looking ad, if the ad is shown to people who have no use for it?

Ads 113

Ads Landing Page Advertising Copy 113

Neil Patel

AUGUST 6, 2021

Use tools like the Net Promoter Score to gauge your customers’ loyalty. You do that by sending post-sales emails like: product updates cross-selling and upselling emails feedback surveys promotional emails informational emails. While paid ads may cost you, they have several advantages that include: Drive hyper-targeted traffic.

Landing Page 142

Landing Page Social Media Sales SEO 142

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. His button text uses two words, “Download Now,” and also uses simple button design to appeal to people’s emotions and persuade them to opt in to a bigger email campaign.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

MAY 3, 2021

A/B testing is a fantastic method for figuring out the best online promotional and marketing strategies for your business. It can be used to test everything from website copy to sales emails to search ads. With off-site tests, you’re probably testing either an ad or a sales email.

Landing Page 144

Landing Page IT Copy Sales Copy 144

Neil Patel

SEPTEMBER 2, 2021

Here’s how Google text ads using dynamic keyword insertion might look: Dynamic ads can change nearly every aspect of your ads, including the main keyword, images, CTA button, and even the landing page users are sent to. Instead, you can upload multiple assets for each part of your ad.

Keywords 133

Keywords IT Landing Page Ads 133

BKA Content

DECEMBER 7, 2022

Copywriting encompasses many types of content creation: Landing pages. While all of the above promote a company, they can also establish authority, create a unique voice and appeal to a specific demographic. Who creates ad copy to entice consumers? Written Content Creation. Social media posts. Branding Support.

Copywriter 90

Copywriter Copywriting Freelance Content Creation 90

Smart Blogger

MAY 25, 2023

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Email copywriters specialize in crafting engaging content for newsletters, promotional emails, and more. Consider a promotional email for an upcoming sale.

Copywriter 76

Copywriter Copywriting Copy Persuasion 76

Credible Content

MAY 29, 2023

3 copywriting fundamentals Copywriting is the art and science of writing persuasive text that gets people to take action. Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Neil Patel

APRIL 5, 2023

However, what’s most helpful is the detailed data like referring pages, URLs, domain authority score, and anchor text. In addition, you can also check out the PPC competitors, SEO competitors, ad copy, and related keywords that triggered the ads. Keep an eye out for the top-performing ads. Brilliant, right?

Social Media 133

Social Media Keywords SEO Advertising 133

Neil Patel

FEBRUARY 23, 2023

Text Ads LinkedIn text ads feature in banners and side tabs and are effective in helping you build solid leads with industry leaders. They are easy to design, and aside from targeting, you only have to focus on copy and images. When set up properly, text ads can deliver great results.

Ads 104

Ads Advertising Text Social Media 104

Neil Patel

APRIL 8, 2021

It’s tough making a Facebook ad that stands out, appeals to your audience, and converts. Then there are all the different ad formats to consider, making sure your images pass the text checker, writing the copy, getting final creative approval–and that’s all before you set up targeting inside the Ads Manager.

Creativity 110

Creativity Landing Page Ads Lead Generation 110

Content Marketing Institute

OCTOBER 25, 2017

You learn them once and keep applying the same best practices across all your Facebook ad campaigns. HANDPICKED RELATED CONTENT: 9 Brilliant Tactics to Promote Your Blog Content on Facebook. Surely, you’ve seen ads in your Facebook newsfeed. I bet you’ve ignored a good share of those ads while clicking only a few.

Advertising 104

Advertising Landing Page Editorial Team Creativity 104

Backlinko

FEBRUARY 19, 2024

You can do this via email, text, or call to ask customers who have purchased to complete a survey. You can also add survey buttons and links to certain pages on your site or read customer reviews. Ad Copy Analysis A key part of any PPC competitor analysis involves assessing your competitors’ ad copy.

Ad Copy 91

Ad Copy Landing Page Social Media Keywords 91

Content Marketing Institute

NOVEMBER 7, 2017

If you want your #content discovered at scale, amplify its power through paid promotion, says @joderama. Below is an overview of some paid promotion opportunities content marketers should be considering, along with some helpful guidance on how to get the most value from those efforts. Click To Tweet. Click To Tweet.

Promotion 106

Promotion Content Social Media Advertising 106

ProBlogger

JUNE 2, 2011

And trust me, if you haven’t thought about spending money to promote your blog you really should. They are the backbone of your blog promotion. But adding some paid advertising is like adding adamantine to that backbone and becoming the Wolverine (non-comic readers please ignore). You might even go viral.

Advertising 42

Advertising Landing Page Blog Blogging 42

Smart Blogger

OCTOBER 16, 2023

And it works, not just for headlines in men’s and women’s magazines, but for messages to your email list, subheads in your articles, ad copy — anything. Adding some power words to your subheads is a good way to make your post look like an interesting read. Power words can help with SEO too.

Persuasion 98

Persuasion Copywriter Copywriting Freelance 98

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. And cross-promotes its podcast to LinkedIn followers to attract and retain clients. Tools like Constant Contact make it easy to create custom signup forms and landing pages to capture leads.

Marketing 105

Marketing Social Media Keywords Engineering 105