What Is CTR? And How You Can Improve It
Backlinko
DECEMBER 21, 2023
Paid CTR refers to any traffic you receive as a result of a paid promotion. And here’s an example of what a Shopping ad looks like: Google SERP – Shopping Ad Clicking on the blue text or image within one of these Shopping ads will contribute to the CTR. It impacts your ad’s position and cost-per-click (CPC).
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