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See how Emma uses both AI and EI to write an ad for eco-friendly skincare products.

Nick Ursborne

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. All that said, let’s see what it came up with… The prompt I wrote: Describe a scenario where a copywriter is tasked with creating ad copy for a new line of eco-friendly skincare products.

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What are the differences between Copywriting and Content writing?

Content Writing

Copywriting is not about storytelling or presenting descriptions in any form. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. Website Sales Copy. Cost-per-mills (CPM ads). As mentioned, content writing is all about storytelling, so it requires detailed writing.

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How to Create The Perfect Call-to-Action

Neil Patel

If you plan to run a Google AdWords PPC or Facebook ad campaign, your landing page has to be ready before you write your ad copy. Your landing page, contact us page , promotional banners, sales copy and PPC ad campaigns will generate quality leads and customers to your business when your call-to-action button is clicked.