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How to Run Facebook Ads That Convert

Neil Patel

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Checklists, eBooks, whitepapers, webinars, and templates are just a few ideas you could try. My main lead magnet is a webinar. Improving your conversion rates?

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B2B vs B2C: The Key Differences, Strategies (& Tips) for 2023

Smart Blogger

Ad Copy Strategies B2B ad copy often utilizes industry jargon and focuses on the product’s technical aspects and benefits to appeal to an informed, professional audience. Webinars , white papers , case studies — these are the tools of the B2B engagement trade. Be the go-to resource in your niche.

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7 Reasons Your Facebook Ads Don’t Convert (and How to Fix Them)

Neil Patel

When you know that kind of information, you can write copy that speaks directly to them, while also reassuring them that your offer is something worth checking out. It is essential that you always include a call-to-action within your ad copy, so that people know what to do next.

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What is Copywriting: A Basic Guide to Compelling Copy (+ Types)

Smart Blogger

Start by writing small ad copies, email subject lines, or even social media captions. Stay current with industry news, attend workshops, participate in webinars and online courses. How does it prompt you to act? Absorb their strategies and adapt them to your style. Focus on making your words persuasive and engaging.

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A/B Testing: Definition, How it Works, Examples & Tools

Neil Patel

A/B testing is a marketing strategy that pits two different versions of a website, ad, email, popup, or landing page against each other to see which is most effective. For example, you might test two different popups to see which drives more webinar sign-ups or two different Google Ads to see which drives more purchases.

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5 Ways to Convert Paid Ad Leads

Neil Patel

Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points. Maybe you’ve set your budget and ad parameters and are ready to go. A/B test: Test everything. We mean it.

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LinkedIn Ad Best Practices: Comprehensive Guide

Neil Patel

Craft Ad Copy That Leads to Action (With CTAs) Strong and engaging ad copy can help boost your brand’s visibility, attract potential customers, and drive more conversions. Introduce a webinar or PDF as a lead magnet that educates your customers about what you do and how you can help them.

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