Enchanting Marketing

OCTOBER 25, 2022

Apple’s copywriters know how to captivate their audience and how to sell with words. Shall I show you their 8 most seductive copywriting techniques ? So, copywriters need to ensure that people scanning a page still get their key messages. Read Apple’s copy and you’ll find many more examples of the FAB formula.

Sales Copy 237

Sales Copy Copy Sales Persuasion 237

Elna Cain

MARCH 17, 2024

For example, my local pet store doesn’t have a website, but it has a Facebook page where it shares logistical information (days and times for pet grooming) and educational posts to help people have healthy pets. By sharing that you’re a qualified copywriter … even if you have never done copywriting before.

Freelance 187

Freelance Social Media Email Copy Copy 187

Credible Content

MAY 29, 2023

3 copywriting fundamentals Copywriting is the art and science of writing persuasive text that gets people to take action. Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. Convince the reader how you can solve the problem.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Elna Cain

JANUARY 13, 2023

Here’s an example. In this example, I told ChatGPT to create a LinkedIn post with mistakes and how my article will share best practices. From here, you can copy and paste the first subtopic, have it write a paragraph with examples, and go from there to build out the transcript for a client. Write Meta Descriptions.

Freelance 284

Freelance Writer Script Writing 284

Elna Cain

OCTOBER 19, 2023

I call these types of writing gigs, ad hoc gigs since it’s a one-off type of submission. You can also have ad-hoc clients that call on you a few times a year as well (I’ve had a few of those types of writing jobs too ). Here’s a pitch email guidelines example from Atlas Obscura.

Website 224

Website Portfolio Retail Writing 224

Make a Living Writing

APRIL 8, 2024

Want to get into copywriting but don’t know where to start? We’ve got you covered with a list of copywriting tips for beginners. If you’re a mid-career or seasoned copywriter or content writer, it doesn’t hurt to get a refresher. We’ll talk about the most common types of copywriting projects but the sky’s the limit.

Copy 80

Copy Copywriter Copywriting Landing Page 80

Credible Content

SEPTEMBER 12, 2022

The concept of slippery slide in copywriting. For the first time I read about the concept of slippery slide in copywriting on one of Copyblogger posts. Then I came across the reference in Joseph Sugarman’s book, The Adweek Copywriting Handbook. If you want your copywriting to convert, you want to make an impact.

Concept 130

Concept Copywriter Copywriting Sales 130

Elna Cain

JANUARY 12, 2023

You can include written work you have published or spec (example) pieces. For example, if you want to be a content writer that writes about sales technology since you were in sales at your last job, then research topics that you would see on technology sites that talk about sales: Sales forecasting and analytics software. Copywriter.

Content Writer 162

Content Writer Writer Medical Copywriter 162

Caroline Gibson

JANUARY 4, 2023

Wondering how to create a good radio ad? I asked two award-winning ad industry experts to share their top tips on making an ear-catching radio commercial. Radio has to be a performance so think of the script like a drama script – look at some for really good examples of how things are written.

Ads 182

Ads Script Freelance Copywriting Copywriter 182

Income Diary

DECEMBER 24, 2023

Our good friend Clive Cable recently showed on how he used Prompt Engineering to speed up the delivery of his copywriting services. How To Use ChatGPT To Critique Your Sales Copy and Get More Clients By Clive Cable I recently wrote some landing page copy to launch a new ad agency. It’s designed to be a Lead Generation message.

Sales Copy 119

Sales Copy Copy Sales Copywriter 119

Enchanting Marketing

MAY 7, 2024

The drumroll works in conjunction with phrases like: Here’s another tip … And … But … Onward … What’s more … More importantly … Gary Halbert (1938 – 2007), who was one of the most successful direct response copywriters ever, also loved using the ellipsis as a drumroll. Here’s another example from M.F.K. That’s how M.F.K.

Persuasion 155

Persuasion Food Copywriter Copywriting 155

Elna Cain

APRIL 15, 2024

Popular YouTube video trend, I got fired And this coincides with the news you’ve probably been hearing about certain sectors – tech, for example – and how big companies are laying off massive amounts of people. Freelance content writer Dana Yewbank noticed this odd remote job ad.

Freelance 220

Freelance Recruitment Healthcare Portfolio 220

Elna Cain

MARCH 27, 2024

” Copywriter Kelly Dunning is shocked at this simple piece of advice. For example, “Always use American spellings, never link to X competitor, email subject lines are always lower case, etc.). And this even starts with the freelance writing job ad on a job board. This is what Kelly Dunning proposes.

Freelance 246

Freelance Writer Communication Copywriter 246

Make a Living Writing

MAY 13, 2024

So if you are trying to find a new way to make your words pop off the page, try incorporating more onomatopoeia examples into your work. So whether you are a copywriter, blogger, or poet you can absolutely benefit from using this literary device. 2 onomatopoeia examples in non-fiction “Well, they don’t really make that ‘ zip ’ noise.

Writing 71

Writing Transportation Hospitality Copywriter 71

ContentWriters

DECEMBER 13, 2023

Whether to prioritize copywriting vs content writing is a question many B2B CEOs and marketing managers debate when considering who they need to hire. Both copywriters and content writers solve a need for the reader. Copywriting Copy is writing that persuades your audience to take action. Its function is transactional.

Copywriter 111

Copywriter Copywriting Writer Writing 111

Credible Content

SEPTEMBER 19, 2022

These days I’m reading multiple books on copywriting , especially on persuasive writing. One of the books I’m reading these days is The Adweek Copywriting Handbook written by Joseph Sugarman. Most of the excellent copywriting examples that Joseph Sugarman has used in the book are from his own campaigns.

Copy 130

Copy Copywriter Copywriting Writing 130

Ashleyn Writes

MAY 3, 2023

After what seems like dozens of hours playing inside of AI copywriting programs, reading so many articles, taking a course or two, and going down some Twitter rabbit holes, I can now safely say that AI has landed a job inside my biz. I like to think of it as my junior copywriting assistant. A Facebook ad ? A sales email?

Copywriter 130

Copywriter Copywriting Copy Food 130

Credible Content

JUNE 23, 2023

What is direct response copywriting – 22 advantages Direct response copywriting is meant to persuade readers to take a specific action. How is direct response copywriting different from other forms of copywriting? The primary purpose of the response copywriting is to elicit a response as soon as possible.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Elna Cain

MARCH 19, 2023

So let’s look at how to create a writing portfolio with online posts (and examples) that actually help you stand out. It can also showcase different types of writing you do as a copywriter, like email copy or sales copy. Here’s my online writing portfolio example from April 2015. Does any of this make a difference?

Portfolio 243

Portfolio Writing Freelance Digital Marketing 243

Grammarly

SEPTEMBER 18, 2023

To the dismay of writers like myself, AI is great at copywriting! Marketers and advertisers can use AI copywriting to save time and money. But in order to use AI for copywriting, you have to understand the basics of both copywriting and AI. Below, we explain how to get started with AI copywriting.

Copywriter 95

Copywriter Copywriting Script Marketing Copy 95

Smart Blogger

MAY 15, 2023

Are you grappling with the ever-evolving world of SEO copywriting? So, ready to turn the SEO copywriting conundrum into your secret weapon? What is SEO Copywriting? This type of natural traffic has much more staying power than the copy you target for an online ad and puts more money back into your budget.

Copywriter 127

Copywriter Copywriting SEO Landing Page 127

Susan Greene

NOVEMBER 6, 2023

Consider adding some credibility-building statements to your About page. For example, you mention that you’ve owned several of your own businesses. Adding these types of elements will help you increase conversions from visitors to qualified prospects. I think you’ve done an admirable job. I wish you all the best.

Ads 130

Ads Retail Copywriter Copywriting 130

Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. For example, Strut is an all-in-one workspace for writers.

Content Writer 237

Content Writer Writer Content Writing 237

Credible Content

NOVEMBER 26, 2022

As a copywriter you need to make an impact. Therefore, the dynamics of copywriting or professional content writing are different from usual writing. Therefore, when copywriting, keep your writing straightforward. Here is an example of mixing short and long sentences: Your first sentence can be short. Don’t hint at things.

Writing 130

Writing Copywriter Copywriting Projects 130

Make a Living Writing

SEPTEMBER 4, 2023

It’s a question so simple, you might think everyone already knows the answer: What is copywriting? What I have for you isn’t your grandpa’s copywriting definition and description. It’s a rebel’s 21st-century copywriting definition—and a how-to guide on how to break in and do it.

Copywriter 108

Copywriter Copywriting Sales Copy Copy 108

Credible Content

AUGUST 31, 2022

E-commerce copywriting tricks you can master right now. Although copywriting always has a commercial aspect to it, e-commerce copywriting means writing copy for e-commerce websites. What is e-commerce copywriting? What does e-commerce copywriting achieve for you? Optimize e-commerce copywriting for SEO.

Copywriter 130

Copywriter Copywriting Persuasion Search Engine Optimization 130

The Hoth

MAY 9, 2024

For example, there are plenty of articles out there claiming that SEO consulting is a ‘side hustle.’ For example, it’s predicted that B2B professionals will decrease traditional advertising methods by 3.64% in 2024. PPC (pay-per-click) advertising Paid ads (YouTube, banner ads, etc.) What’s digital marketing?

Digital Marketing 52

Digital Marketing Marketing Copywriter Copywriting 52

Make a Living Writing

APRIL 18, 2023

If you have been on the hunt for the best copywriting books out there, we will go over the basics of why you should learn from copywriting books, what to know, and then let’s dive into some options. What Is A Copywriting Book? Not all copywriting books are the same.

Copywriter 117

Copywriter Copywriting Copy Persuasion 117

Express Writers

APRIL 1, 2024

The terms copywriting and copyrighting often receive the same mix-ups. As a copyWRITING business, this copywrite vs. copyright mix-up is a little more personal, as we are not prepared to take on copyRIGHTING jobs. Here’s an easy way to differentiate copywriting vs. copyrighting. What Is Copywriting? Absolutely!

Copywriter 89

Copywriter Copywriting Persuasion Food 89

Credible Content

JUNE 18, 2023

15 common conversion copywriting mistakes to avoid Unlike traditional copywriting, which may focus more on brand messaging and storytelling, conversion copywriting prioritizes driving measurable results and conversions. There are several copywriting mistakes to avoid to ensure your efforts yield optimal results.

Copywriter 130

Copywriter Copywriting Proofreader Persuasion 130

Smart Blogger

FEBRUARY 11, 2023

Copywriting formulas are to copywriters what lightsabers are to Jedi knights. In this article, I’ll show you how to use the copywriter’s equivalent of the Force to consistently write copy that converts and I’ll also provide examples. Use the FAB copywriting formula to show them. Let’s dive in.

Copywriter 95

Copywriter Copywriting Writing Sales Copy 95

Smart Blogger

MAY 9, 2023

Mastering key copywriting skills can transform your writing from bland to brilliant, helping you create compelling content that captivates your audience. In a world where attention spans are shrinking, and competition is fierce, there’s no better time to sharpen your copywriting skills than now. Let’s dive in!

Copywriter 88

Copywriter Copywriting Persuasion Search Engine Optimization 88

Enchanting Marketing

AUGUST 29, 2023

Take out the writerliness The basis of conversational writing is a simple text so readers can follow your ideas with ease: Eliminate complicated sentences >> Avoid the passive voice >> Replace writerly words >> Use transitional words often >> Here’s are some examples … 1. So, keep your sentences simple and mostly short.

Writing 266

Writing Persuasion Text Copywriter 266

Article Writing

OCTOBER 29, 2022

Copywriting is not a piece of cake. It’s a tall order, but copywriting is essential for businesses. Either way, copywriting brings in leads and keeps readers interested in your brand. That’s why we’ve spoken with some professionals on what copywriting tips beginners can learn from. Keep Writing.

Copywriter 131

Copywriter Copywriting Copy Proofreader 131

Elna Cain

MARCH 3, 2023

The impact of the new technological advancement is a central focus for many new freelance writers and copywriters – and it should be. Gives writers and copywriters more tools to try. For example, suppose I need an angle for my eCommerce post using social media. I chose to give me an example. Can you believe that?

Freelance 188

Freelance Writing Copywriter Copywriting 188

Smart Blogger

MARCH 14, 2023

Most of what you hear about copywriting is a lie. Yes, it can be a great side hustle or even a full-time career, but it’s not the fantasyland many copywriting courses portray it as. I’m friends with some of the best copywriters alive like Kevin Rogers and the late Dan Kennedy. What is a Copywriter?

Copywriter 120

Copywriter Copywriting Freelance Copywriting Script 120

Smart Blogger

MAY 8, 2023

If you want to make a living writing, you’ve probably considered many types of copywriting. Not only can copywriting be a lot of fun, but it can also be financially rewarding. But if you did choose it as a career path, what type of copywriting would be right for you? What is Copywriting? What Does a Copywriter Do?

Copywriter 90

Copywriter Copywriting Brand Awareness Social Media 90