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How to Advertise on VOD Platforms

Neil Patel

With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for innovative new ways to reach the surge of online shoppers. One such method is to advertise on VOD (video on demand) videos. What Is Advertising Video on Demand (AVOD)?

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What Is Kairos? History, Definition, and Examples

Grammarly

Advertising campaigns Advertisers create campaigns that align with current events and trends. By incorporating kairos into their execution, their ads become more timely and resonate with their target audience. History, Definition, and Examples appeared first on Grammarly Blog. The post What Is Kairos?

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What is Copywriting? A Modern Definition and How-To Guide

Make a Living Writing

What I have for you isn’t your grandpa’s copywriting definition and description. It’s a rebel’s 21st-century copywriting definition—and a how-to guide on how to break in and do it. A Copywriting Definition for the 21st Century What is copywriting today? It’s both an ad and free, useful information.

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How to Advertise Your Products on Target.com

Neil Patel

If you woke up with a $250K ad budget tomorrow, how would you spend it? Some e-commerce sellers would buy first-page ads on Google for a year; others might see if they could run a commercial after the Super Bowl. Of course, if you aren’t familiar with the concept of retail media, that definition doesn’t offer much clarity.

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How Much Do Google Ads Cost?

Neil Patel

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? The truth is the cost of Google ads can vary massively depending on your industry and your strategy. Ready to get clear on Google ads’ costs and learn how to make the most of your budget?

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How to Target Generation Z Through Paid Ads

Neil Patel

Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly.

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5 Ways to Convert Paid Ad Leads

Neil Patel

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points.

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