Smart Blogger

SEPTEMBER 15, 2023

What does life look like without knowing your target audience? Businesses and marketers miss many potential customers because they are, in effect, not checking their pantries. In fact, billions are wasted in ad spend every year from advertisements that fail to engage the target audience. Let’s jump in.

Audience 94

Audience Food Social Media Digital Marketing 94

Neil Patel

AUGUST 11, 2021

We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. In this guide, we’re pulling back the curtain and looking at what steps you’ll want to take after you have the ad set up. What Is Google Ad Campaign Management? Impressions.

Ads 144

Ads Management Landing Page Ad Copy 144

Neil Patel

OCTOBER 7, 2021

If you’re a marketer running paid campaigns , mistakes can actually be blessings in disguise. That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral. People love making fun of other people’s mistakes.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

JUNE 2, 2021

Choosing the right content for your image and video ads can be challenging. Regardless of how thorough your digital marketing plan is, there’s no one simple solution for ad success that applies to every campaign. Below, we break down six strategies to let customer reviews do your marketing for you. Or is there?

Ads 130

Ads Digital Marketing Social Media Advertising 130

Neil Patel

FEBRUARY 20, 2021

Google’s remarketing lists for search ads (RLSAs) may be just what you’re looking for. These engagement-driven remarketing ads allow you to target your ads to your highest-value prospects. That means you can show your ads directly to the customers who are most likely to do business with you.

Ads 117

Ads Keywords Copy Utilities 117

Neil Patel

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. By humanizing your PPC ads, you can stand apart from your competitors. It’s the human touch.

Ads 81

Ads Creative Director Storytelling Advertising 81

Neil Patel

AUGUST 27, 2021

Who Is Substack’s Audience? In the interest of transparency, Substack has experienced some controversy relevant to portions of its audience. While your audience is your own and not tied to any other creator’s, this is something to factor in when considering how your particular audience may respond.

Audience 137

Audience Social Media Creativity Writer 137

Neil Patel

FEBRUARY 9, 2021

With the start of the internet and social media, marketing to customers became a whole new undertaking. Let’s explore what guerrilla marketing is and how you can use these tactics when building your paid social ad strategy. What is Guerrilla Marketing? 6 Ways to Use Guerrilla Marketing in Ad Campaigns.

Ads 132

Ads Marketing Social Media Advertising 132

Neil Patel

MAY 11, 2021

Whether it’s a walkthrough of the property or a Q&A session, sellers expect their agents to use video marketing to reach the right buyers and sell their properties. How do you make an engaging real estate video to impress both sellers and buyers alike, and how do you track a video’s performance for your marketing purposes?

Ads 120

Ads Social Media Agency Consulting 120

Neil Patel

NOVEMBER 17, 2021

Unfortunately, navigating the world of Facebook ads is not always easy. This is usually a result of not following Facebook’s guidelines on ads. When this happens, it becomes impossible for you to run Facebook ads , resulting in lost revenue and marketing opportunities. Your ads receive a high volume of negative feedback.

Ads 116

Ads Recruitment Government Advertising 116

Elna Cain

FEBRUARY 27, 2024

Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. This is similar to what I do with my audience. Later, I defined the companies I wrote for as digitally native brands. I went from getting $.10/word

Content Writer 237

Content Writer Writer Content Writing 237

Neil Patel

APRIL 26, 2021

With ad options on both their free and paid platforms, Pandora music ads are a great opportunity for advertisers who want to increase their audience. How Do Pandora Ads Work? Pandora advertisers can choose among three types of ads, all of which include several subsets. Pandora Music Content Ads.

Ads 77

Ads Brand Awareness Landing Page Advertising 77

Content Powered

MAY 27, 2023

It’s surrounded by controversy, both because of its Chinese origins (and subsequent political posturing) and because it’s precision-designed to be a highly addictive dopamine slot machine, keeping people hyper-engaged with short, niche videos on virtually every subject. And oh, what an audience. Playable Ads.

Ads 52

Ads Government Content Creator Advertising 52

Income Diary

MARCH 19, 2024

Tailoring your online habitat to suit the curious eyes of your desired audience sets the foundation for virtual growth. A strong online presence, coupled with a website that’s both pleasing to the eye and optimized for search engines, anchors your digital footprint.

Promotion 105

Promotion Website Social Media Advertising 105

Neil Patel

FEBRUARY 5, 2019

Facebook engagement is easier and more valuable than you ever imagined. At one point, I was spending hundreds of thousands of dollars a month on Facebook Ads. I still feel dumb for that one… The engagement just wasn’t there. I still feel dumb for that one… The engagement just wasn’t there. It’s hidden.

Engagement 112

Engagement Marketing Landing Page Ads 112

Content Hacker

JULY 6, 2023

As a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – ultimately driving profitable customer action – it has become an indispensable part of any digital marketing strategy. A Cost-effective Marketing Strategy 2.

Content Marketing 98

Content Marketing Marketing Long Form Content Content 98

Smart Blogger

SEPTEMBER 12, 2023

Far more than just making random video uploads, a YouTube marketing strategy employs research, social media insights, and data to help make decisions about every detail of a YouTube campaign. Think on-brand channel art, SEO-savvy video descriptions, intentional partnerships with YouTube influencers, and smart YouTube ad placements.

Script 103

Script Social Media Marketing Brand Awareness 103

Smart Blogger

NOVEMBER 13, 2023

Step 1: Tailor Your Marketing to Your Target Audience Before diving into specific strategies, it’s crucial to remember that effective digital marketing resonates with its target audience. Social Media Marketing On social media , it’s all about connecting and engaging with your audience.

Social Media 79

Social Media Utilities Education Digital Marketing 79

The Hoth

MARCH 7, 2024

Google Ads users can now run ads on Pinterest, which opens up a new range of possibilities for marketers running paid ads through Google. More importantly, all these partnerships pose interesting opportunities for SEOs and digital marketers. What does this partnership mean for digital marketers?

Brand Awareness 66

Brand Awareness Digital Marketing SEO Utilities 66

Smart Blogger

JANUARY 22, 2024

Simply put, marketing funnels visualize the journey a customer goes through, from first learning about your brand to making a purchase and beyond. It’s a fundamental concept in both digital marketing and traditional marketing realms. But it’s also crucial to actively engage with your target audience.

Marketing 90

Marketing Persuasion Social Media Brand Awareness 90

Neil Patel

MARCH 19, 2021

The power of pay-per-click (PPC) marketing is incredible, with a huge reach and the ability to target specific audiences. Pay-per-click is a common advertising model in internet marketing. Generating over $134 billion in ad revenue , Google is the largest provider of PPC services. Is PPC Marketing Right for My Company?

Landing Page 138

Landing Page Marketing Advertising Digital Marketing 138

Smart Blogger

JULY 20, 2023

Well, this seemingly small element holds an impressive secret power in the digital marketing world. Meta descriptions may seem like tiny components in the grand scheme of SEO, but they are indeed powerful allies in your digital marketing strategy. In the nutshell, meta descriptions are like mini stories or ad pitches.

Search Engine Optimization 69

Search Engine Optimization Writing Digital Marketing Engineering 69

BKA Content

APRIL 19, 2024

Professional content companies know how to connect with your audience using search engine optimization techniques and quality writing. Content development companies create, edit and refine content for websites, social media and marketing materials. These services encompass writing, design and strategy to engage audiences.

Search Engine Optimization 66

Search Engine Optimization Content Creation Healthcare Content 66

Content Hacker

JANUARY 29, 2024

Now apply that to digital marketing and you’ve got curated content. It’s about sifting through mountains of information to share relevant gems with your audience. Align With Your Audience 2. UpContent Become a Better Social Media Marketer What is Curated Content? What Are The Benefits of Content Curation?

Content 52

Content Social Media Digital Marketing Entertainment 52

Content Hacker

JANUARY 29, 2024

Now apply that to digital marketing and you’ve got curated content. It’s about sifting through mountains of information to share relevant gems with your audience. Align With Your Audience 2. UpContent Become a Better Social Media Marketer What is Curated Content? What Are The Benefits of Content Curation?

Content 52

Content Social Media Digital Marketing Entertainment 52

Neil Patel

NOVEMBER 1, 2021

Influencers can also create such content, but they’re better known for their connection to their audience (i.e., The content they produce is typically original and may be shared for money, audience building, brand awareness, or just as a way to share their talents online. the “influence” they have on their followers). Still confused?

Content Creator 139

Content Creator Content Storytelling Social Media 139

Neil Patel

JANUARY 31, 2022

E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing? Publish your ad.

Brand Awareness 107

Brand Awareness Marketing Social Media Digital Marketing 107

Smart Blogger

OCTOBER 5, 2023

Bianca’s intimacy with her audience enhances the authenticity of her product promotion. Nano influencers are often confused with micro influencers, but there are two crucial differences: Follower count and engagement rate. Despite having the broadest reach, they tend to have the lowest levels of engagement.

Collaboration 95

Collaboration Social Media Script Brand Awareness 95

Content Writing

DECEMBER 20, 2022

In present times, it plays a big role in enlightening audiences about the business’s products. In this form, you engage customers by writing high-quality and valuable content. While both play a big role in many digital marketing campaigns, their purpose is starkly different. Cost-per-mills (CPM ads).

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Neil Patel

OCTOBER 4, 2021

Exceptional digital marketing brings together lots of different elements, and it takes time to do this. Once you’ve got your audience hooked, then you can give them valuable information that establishes your authority, and helps them to come to a purchasing decision. Start Planning Early. Time moves quickly!

Retail 120

Retail Brand Awareness Sales Digital Marketing 120

Smart Blogger

MAY 26, 2023

It’s a profession that’s as intriguing as it is essential in the digital age. A copywriter is the wizard behind compelling blog posts, engaging social media updates, persuasive sales letters, and more. They are the wordsmiths who harness the power of language to attract, persuade, and retain audiences.

Copywriter 74

Copywriter Copywriting Persuasion Freelance Copywriting 74

Neil Patel

FEBRUARY 18, 2021

You can use Twitter for marketing, engagement, and customer service. Paid twitter advertising allows you to target audiences with keywords, demographics, and hashtags. You can choose from various Twitter advertising formats , including promoted tweets, promoted accounts, promoted trends, and automated ads managed by Twitter.

Advertising 138

Advertising Ads Promotion Creativity 138

Smart Blogger

JULY 6, 2023

In the constantly evolving world of digital marketing, have you considered the power of mobile marketing? From hyper-targeted ads to personalized content, mobile marketing is your golden ticket to explosive growth. No matter where your audience is, mobile marketing ensures your brand is right there with them.

Marketing 57

Marketing Social Media Digital Marketing Brand Awareness 57

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate.

Social Media 145

Social Media Construction Digital Marketing Engagement 145

Neil Patel

JANUARY 13, 2022

More and more companies are throwing traditional marketing out the window. In comes gamification for marketing. This marketing strategy allows users to personally engage with your business and have the opportunity to achieve or win something along the way. It’s engaging. Increase and Improve Engagement.

Marketing 120

Marketing Brand Awareness Food Engagement 120

Smart Blogger

JUNE 20, 2023

Your nugget of wisdom here… Don’t be afraid to step outside the box and bring some humor into your marketing campaigns. Authentic, unexpected content that entertains and resonates with your audience can cause your brand to skyrocket in popularity. It was more than just a marketing strategy ; it was a movement.

Marketing 101

Marketing Social Media Digital Marketing Education 101