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10 SaaS Marketing Examples That Are Actually Fun 

The Hoth

The ‘freemium’ SaaS business model To attract subscribers, many SaaS companies use the ‘freemium’ business model, where they provide a free demo or free version to reel in users. Once a user downloads the demo or free version, the goal then becomes nurturing them into becoming a paying customer. The good news?

Marketing 102
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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

Click-through rates can take many different forms and directions, depending on where the customer is in your digital marketing funnel. Social media metrics Is one of your content marketing goals building brand awareness , being seen as an industry thought leader , or driving website traffic?

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How to Put Together a Video Marketing Strategy That Works

Content Hacker

A robust video marketing plan can serve a variety of purposes in marketing: Brand Awareness: Creating videos that showcase your brand’s personality, values, and offerings can help build brand awareness and recognition. Brand awareness, product demos, customer testimonials?

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How to Optimize Each Stage of the Marketing Funnel for More Conversions 

The Hoth

Marketing funnels contain a series of stages (top, middle, and bottom) and involve many different marketing channels , including: Paid ads . Content marketing . Email marketing . In this scenario, paid ads, social media posts, and blog articles are the most effective types of content for TOFU prospects. .

Marketing 105
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What is Performance-Based Marketing? (and How to Win at It)

Neil Patel

What’s the one thing you want from any digital marketing campaign? Whether it’s ad click-throughs or increased sales, every successful marketer has a performance goal in mind. Sometimes, marketing fails , and you’re left paying for a campaign that didn’t deliver. What Is Performance-Based Marketing?

IT 134
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10 Successful Twitter Advertising Ideas

Neil Patel

You can choose from various Twitter advertising formats , including promoted tweets, promoted accounts, promoted trends, and automated ads managed by Twitter. Remember that ads should only be a portion of what you’re sharing each day. Make sure you always follow Twitter advertising policy when creating ads.

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A Comprehensive Guide to Pinterest SEO

Neil Patel

Although Pinterest is often regarded as the go-to platform for pinning recipes and home décor ideas, it’s also a powerful digital marketing tool. A business account also gives you access to analytics and ads. Start by adding the Pinterest tag to your website to track conversions. Conclusion.

SEO 145