The Creative Penn

FEBRUARY 5, 2024

Isabelle Knight talks about the importance of author brand in an age of limitless content, and gives tips on how to discover yours. Show Notes Brand and it's importance in the age of AI Is human connection more important than content? So you mentioned the word “brand” there. Tell us— What is a brand?

Brand 98

Brand Social Media Publisher Publishing 98

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

AUGUST 20, 2021

With the right persuasive commercial techniques, you can inspire viewers to get involved with your brand, engage with your new content, make a direct purchase, or better: make multiple! 4 Elements of Persuasive Commercials and Ads. Any persuasive commercial ad should have one goal: to get their customers to do something.

Persuasion 138

Persuasion Ads Advertising Copy 138

Neil Patel

FEBRUARY 16, 2021

Bringing in new customers can help your brand grow, but studies show that loyal customers are the lifeblood of your business. This makes sense—your current customer already knows about your brand, and at some point, they decided that your product or service was the right one for them. Engage Customers With Ads.

Ads 126

Ads Ad Copy Social Media Copy 126

Neil Patel

SEPTEMBER 30, 2020

billion users see Facebook ads, out of which 1.21 An average Facebook user clicks on 12 ads per month. In short, Facebook is still a force to be reckoned with – at least where ads are concerned. You see, there can be various reasons why your Facebook ads don’t convert. End Result : A finished set of effective video ads.

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Agency Ads Portfolio Advertising 139

Neil Patel

NOVEMBER 17, 2021

Unfortunately, navigating the world of Facebook ads is not always easy. This is usually a result of not following Facebook’s guidelines on ads. When this happens, it becomes impossible for you to run Facebook ads , resulting in lost revenue and marketing opportunities. Your ads receive a high volume of negative feedback.

Ads 116

Ads Recruitment Government Advertising 116

Neil Patel

JUNE 21, 2021

Word-of-mouth referrals are great advertising for your brand and an enormous confidence booster for would-be buyers. When you’re seeking continual growth, brand advocacy, and retention, the simplest strategy is to provide a stellar customer experience. How to Target Word-of-Mouth Referred Customers in Paid Ads. Write Your Ad.

Ads 136

Ads Promotion Social Media Advertising 136

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

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Brand Awareness Brand Social Media Persuasion 145

Content Hacker

NOVEMBER 1, 2022

You might have a brand idea in the works… Or, your brand is well-established… But you’re looking for brand voice examples. And when we look at what drives brand trust , it’s clear to see that customers crave authenticity. Finding, and sticking to, a brand voice. And why does brand voice matter?

Brand 95

Brand Content Creation Communication Social Media 95

Elna Cain

MARCH 27, 2024

These are insider tips from the mouths of content marketers, directors of content, communication leaders, VPs of marketing, and more. Leah Bodenhamer , content manager at NMI, says she understands first drafts aren’t perfect, but she expects the writing to match the client’s brand voice. This is what Kelly Dunning proposes.

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Freelance Writer Communication Copywriter 246

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. By humanizing your PPC ads, you can stand apart from your competitors. It’s simple.

Ads 81

Ads Creative Director Storytelling Advertising 81

Neil Patel

MARCH 23, 2021

One of the most effective ways to promote your podcast audience is using paid ads. Why Should You Create a Paid Ad to Promote Your Podcast? Paid ads provide a fast and effective way to promote podcasts and increase brand awareness. Here are a few other benefits of paid ads: Widen reach: Not getting enough listeners?

Promotion 118

Promotion Ads Landing Page Brand Awareness 118

Neil Patel

MARCH 8, 2021

If you’re here, you must be wondering “how much do Bing ads cost?” ” You’re smart to focus on Bing and other search engines instead of just Google ads. In this article, we’ll share everything you need to know about Bing ads. Factors Affecting the Cost of Bing Ads. Types of Bing Ads.

Ads 116

Ads Advertising Keywords Text 116

Neil Patel

MARCH 16, 2021

Advertisers were quick to jump on this trend, and Americans began seeing tourist ads show up in their favorite print magazines and newspapers, making travel one of the most sought-after experiences of modern life. 10 Ways to Target Tourists With Paid Ads. Creating high-performing tourist ads is not always as easy as it seems.

Ads 116

Ads Landing Page Advertising Sales 116

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Formatting includes structuring the text, adjusting fonts, adding headings, and incorporating images or illustrations. What is Personal Branding?

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Promotion Publisher Publishing Publishing 130

The Hoth

NOVEMBER 29, 2022

Does your company have a strong brand voice that your audience can instantly recognize? For instance, if you removed your logo, company name, and other branded images from one of your blog posts – would a customer be able to tell it’s from you? Why does a brand’s tone of voice matter? The good news? Blog posts .

Brand 105

Brand Education Digital Marketing Freelance 105

Neil Patel

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Unlike a seasonal ad, they can run throughout the year, even without edits or updates.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Neil Patel

OCTOBER 6, 2021

Stores you could be selling wholesale to have the advantages of customer loyalty, brand recognition, a diverse inventory, and convenient locations. Examples of D2C Brands. As a result, many of the most popular D2C brands tend to have a rebellious or revolutionary angle to their product or service. 7 Strategies for D2C Brands.

Brand 116

Brand Retail Search Engine Optimization Keywords 116

Neil Patel

MAY 3, 2021

More and more brands understand the power of stories to transform their online presence and build trust. Iconic brands like Disney and Coca-Cola have long realized the power of their brand story to build a connection with their audience. Companies like Apple possess brand stories that are legendary in their status.

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Brand Storytelling Construction Communication 144

Neil Patel

DECEMBER 8, 2020

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. More often than not, the CTA on those ads is asking for a conversion of some sort. But is that all mobile ads are good for? Is that even what mobile ads are best for ? Mobile ads themselves aren’t a waste of money.

Engagement 145

Engagement Ads Advertising Social Media 145

Neil Patel

SEPTEMBER 24, 2020

Advertising on Facebook can be customized to suit your brand image and business goals. Plus, according to research : Facebook ads reach 1.95 Globally, the average Facebook user has clicked 12 ads in the last 30 days. This is precisely where the world‘s best Facebook ad companies step in. Everything.

Ads 99

Ads Agency Advertising Social Media 99

Neil Patel

JANUARY 14, 2021

When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches. Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. What Is Corporate Branding and Why Is It Important?

Sales 130

Sales Brand Social Media Advertising 130

Content Hacker

NOVEMBER 29, 2022

That’s why businesses use personal branding colors in strategic ways. of consumers say color is the primary reason they buy a product… And 80% say color helps increase brand recognition. So you can see why choosing the right personal branding colors is essential. Your branding is your calling card online.

Brand 82

Brand Banking Social Media Communication 82

Neil Patel

DECEMBER 22, 2020

Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. It’s a quick and effective way to help with brand recognition.

Brand 139

Brand Marketing Retail Advertising 139

Smart Blogger

JUNE 1, 2023

Ready to catapult your business into the limelight by amplifying your brand awareness strategy? So, are you prepared to take your brand from being known to unforgettable? Typically, these are individuals who, while not world-renowned celebrities, wield a significant influence within their niche communities.

Brand Awareness 75

Brand Awareness Brand Social Media Retail 75

Neil Patel

MAY 14, 2021

How often do you see ads asking a question? Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Why Should You Use Questions in Your PPC Ads?

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Utilities Ads Engagement Agency 104

Neil Patel

JANUARY 28, 2021

With gifs, brands can entertain and engage their target audiences in a way plain text or static images just can’t. In this article, I’ll show you how you can find and use gifs throughout your marketing plan to increase engagement, make your brand relatable, and entertain your audience. How ow does this relate to marketing?

Promotion 133

Promotion Brand Entertainment Social Media 133

Nick Ursborne

JANUARY 22, 2024

Some brands are deliberate about evoking emotions and feelings. Rolex and other luxury brands make you feel exceptional. That said, many other brands feel more or less neutral when it comes to communicating an emotional appeal. . #1 – Be aware of the emotional persona of the company you’re writing for.

Copy 221

Copy Copywriter Copywriting Writing Style 221

Neil Patel

JULY 9, 2021

Let’s look at some of the best practices for getting added to Google News XML sitemap and how you can get real-time traffic. One way to get your story added to Google News quickly is to use a co-author who has a high Author Rank. Write keyword-rich headlines that communicate the story topics.

Ads 145

Ads Website Search Engine Optimization Engineering 145

CoSchedule

SEPTEMBER 21, 2022

Here is where a communications calendar comes into the picture. It’s that one place where all your organizational communication plans reside — giving you the peace of mind you need for focused work and helping you align with the rest of the team. Not sure how to create a communication calendar? Types Of Communications Calendars.

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Communication Projects Collaboration Editorial 52

Neil Patel

JANUARY 17, 2022

Hint: It’s more than adding “$FNAME” to your email marketing!). The point of personalized marketing is to understand your customers more and how they like to communicate so you can better engage them in the busy online world. Segmentation can also be used to deliver personalized content, lead magnets, paid ads, etc.

Brand 130

Brand Marketing Social Media Engagement 130

Smart Blogger

JUNE 6, 2023

Navigating the ever-evolving landscape of branding in 2023? Let’s untangle the puzzle of brand awareness together. It’s no secret that your brand’s visibility can make or break your business, but how do you make your brand not just seen, but also remembered? What is Brand Awareness?

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Brand Awareness Brand Social Media Collaboration 78

Neil Patel

APRIL 19, 2021

Marketers are likely to use desktop computers to create and deploy paid ad campaigns, so we may be primed to design with a desktop user in mind. With so many people using mobile devices, however, the chances of people viewing those ads on mobile devices are high. Why Should You Create Mobile First PPC Ads?

Ads 73

Ads Landing Page Ad Copy Copy 73

Content Hacker

JANUARY 24, 2024

Imagine a brand without personality, just another face in the crowd. Now picture it coming to life through tales of its triumphs and trials — that’s what is brand storytelling. It’s how companies turn from faceless entities into relatable characters that stick with us long after an ad plays out.

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Storytelling Brand Construction Social Media 52

Grammarly

AUGUST 9, 2023

For example, Grammarly Business works across more than 500,000 applications and websites that employees are already working within in order to support communication across virtually every workflow. Grammarly Business also supports enterprise needs by ensuring gen AI outputs are on-brand and contextually relevant.

Ads 79

Ads Collaboration Communication Management 79

Fat Joe

APRIL 20, 2022

Meta has actually made it easier to manage video ads and reach more people. Whatever your personal opinion on the matter, it enabled businesses and marketers to reach the audiences that were most likely to engage with their products, services or brand. Use The New Lead Generation Ad. And actually it requires less work from you.

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Ads Brand Awareness Lead Generation Script 52

Backlinko

APRIL 23, 2024

Brand tone of voice helps distinguish you from your competitors. It’s the way your business communicates its perspective, mission, and values in specific words that resonate with your target audience’s needs and wants. Your tone influences how people perceive your brand. s brand tone conveys unfiltered passion.

SEO 81

SEO Communication Brand Social Media 81