Contently

APRIL 4, 2023

We know that marketing will be one of the first places spending cuts will be made. Our ad budgets will be reduced, departmental positions will be reevaluated, hiring will be put on hold, and that new software or upgrade we asked for? Instead, use this time to take a fresh look at the impact of your content marketing resources.

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Contently

DECEMBER 13, 2022

The content you produce can look different in B2B versus B2C. For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Ready to take your content to the next level?

Storytelling 126

Storytelling Engagement Landing Page Long Form Content 126

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. They don’t want intrusive banners, ads, and popups. People want high quality, useful, relevant, and engaging content about things that matter to them. Exceedingly well.

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Express Writers

JANUARY 17, 2023

Content marketing is recognized as one of the most effective ways to grow a business and attract new customers. To be successful with content marketing, you need to share high-quality content regularly. As you read on, we’ll explore how to use Google Trends for SEO and improve your content marketing strategy.

Content Marketing 95

Content Marketing SEO Marketing Content 95

Neil Patel

JUNE 15, 2021

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points.

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Ads Landing Page Social Media Copy 142

Contently

JULY 26, 2022

But if you’re not able to make the content engaging, you may be doing your brand a disservice. Fintech brands are smart to ask themselves whether their content could be improved. Are you doing enough to differentiate your company from the competition and create an engaging brand persona? Understand your audience.

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Engagement Banking Content Finance 129

Brafton

MAY 16, 2024

At first sight, multilingual content marketing sounds like a dream come true. Yet another target market where folks just happen to speak another language. Better Target Audience Definition If you gobble up your market research like Hershey Bars, good for you! This type of analysis is a huge part of multilingual marketing.

Content Marketing 59

Content Marketing Marketing Manufacturing Content 59

Contently

FEBRUARY 17, 2023

Right now, everyone’s talking about generative AI and how it’s transforming content and design. If you’re not already thinking about how augmented reality (AR) can play a role in your content marketing, you should be. Netflix has used AR filters and ads to promote earlier seasons of Stranger Things.

Engagement 126

Engagement Entertainment Marketing Medical 126

Contently

AUGUST 11, 2022

Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. How content marketing leads to meaningful ROI. Paid ads and content marketing have inverse reputations. But no amount of paid spend can make up for weak content.

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Verblio

OCTOBER 20, 2022

Today, we will examine what AI is likely to mean for content marketing and how it is already playing a role in the process. Machine Learning In Content Marketing Today. Whether you want to believe it or not, AI has already arrived in the realm of content marketing. Machine Learning in Content Marketing.

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Neil Patel

MAY 7, 2021

This is part of what makes nonprofit marketing difficult. People are used to being shown ads for a shoe or a new table. With nonprofit marketing, you’ve got a taller order. That’s asking a lot of a small social media ad , a video, a banner , or whatever other method you are using. Where you run the ad might change too.

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Ads Marketing Recruitment Social Media 128

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions.

Content Marketing 126

Content Marketing SEO Marketing Content 126

Shorthand Content Marketing

FEBRUARY 28, 2023

But many business owners get impatient with content marketing as well. They misunderstand the real purpose of content marketing, and why it takes longer to ‘work’ for your business. Unlike advertising, which may or may not turn a profit, content marketing offers intangible benefits beyond a sale.

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Content Marketing Marketing Content Content Creation 64

Neil Patel

MARCH 25, 2021

Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. In this article, I’ll give you nine ways to use paid ads you could effectively market to pet owners. 9 Ways to Target Pet Owners Using Paid Ads. Use Content Marketing. Sleep so much?

Ads 129

Ads Food Brand Awareness Marketing 129

Contently

MARCH 14, 2023

That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. SEO Recommendations for Content Marketers The misconception that you can forsake SEO recommendations in favor of social media marketing is just one of the many myths surrounding SEO.

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SEO Content Marketing Marketing Content 126

Contently

OCTOBER 18, 2023

Many consumers would probably agree that we’re in dire need of a customer experience transformation—after all, how many times have you scrolled past an ad and thought, “Ugh, why is this clogging up my feed?” It’s clear that in 2023, generic, one-size-fits-all marketing simply doesn’t cut it anymore.

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Content Marketing Marketing Content Social Media 52

Buffer

APRIL 25, 2024

Direct mail is such a cool marketing strategy. I bet that’s a sentence you’re surprised to hear in a world of flashy social media videos and hyper-targeted online ads. You can scroll past an ad online, but you have to physically hold a postcard until you decide what to do with it.

Ads 98

Ads Brand Advertising Social Media 98

ContentWriters

SEPTEMBER 20, 2023

Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. This can help you establish a regular cadence and ensure you’re sticking to your content budget.

Editorial 59

Editorial Content Marketing Marketing Content 59

Neil Patel

APRIL 13, 2021

While I’m not suggesting you should rely solely on influencer-based marketing, the trend is here to stay, and it’s worth trying. Around 26 percent of consumers use ad blockers to hide ads and improve their browsing experience. There’s a high chance those ads you’re paying for won’t reach their intended audience!

Engagement 124

Engagement Social Media Agency Recruitment 124

Blogtrepreneur

JANUARY 18, 2023

This is true for businesses looking to engage their audience. The benefits of video content are endless. It boosts brand awareness and improves customer engagement. This blog post explores why video content is essential for any business in Australia. This is because videos are more engaging and easier to consume.

Content Marketing 72

Content Marketing Content Search Engine Optimization Brand Awareness 72

BKA Content

NOVEMBER 15, 2022

SEO Copywriting: Your Guide to Content Marketing Success. Search engine optimization and copywriting are two essential elements of the marketing mix for modern brands. You need to be able to attract organic website visitors and deliver persuasive marketing messages if you hope to grow your business.

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Copywriter Copywriting Content Marketing SEO 64

Express Writers

FEBRUARY 28, 2023

AI in content marketing has also become widespread. A late 2020 survey from Gartner shows that 41% of respondents reported increased revenue after incorporating AI tools into their marketing campaigns. Another 38% added more personalization to their content with AI, which led to better customer satisfaction.

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Content Marketing Content IT Marketing 81

Neil Patel

APRIL 19, 2021

Marketers are likely to use desktop computers to create and deploy paid ad campaigns, so we may be primed to design with a desktop user in mind. With so many people using mobile devices, however, the chances of people viewing those ads on mobile devices are high. Why Should You Create Mobile First PPC Ads?

Ads 73

Ads Landing Page Ad Copy Copy 73

BKA Content

NOVEMBER 8, 2022

The Importance of Content Marketing to Grow Your Business in a Recession. The best approach to grow your business in a recession is through targeted content marketing. What Is Content Marketing? It involves creating compelling content and sharing it through online methods of communication. Learn More.

Content Marketing 80

Content Marketing Marketing Content Finance 80

Content Marketing Institute

OCTOBER 28, 2017

11:38): Content Marketing Master Classes – Our multi-city tour is returning for another round of in-depth content marketing training. Content love from our sponsor: Ahrefs (12:38). Source: Marketing Charts ). (22:32 22:32 ): Publishers may have to “volunteer” in fight against annoying ads.

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Content Marketing Ads Publisher Publishing 75

Express Writers

MARCH 14, 2023

The digital marketing funnel is a visualization of the stages your prospects go through before they eventually become your customers. Middle-of-the-funnel content marketing is critical to increasing conversion rates and giving your potential customers an informative, seamless journey through your marketing funnel.

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Content Marketing Marketing Content Education 82

Content Marketing Institute

JUNE 14, 2018

To accomplish this, your content should do one or both of these things: Answer a common question your prospects ask. It also needs to be done in a way that’s engaging. Whether it’s video, written, or live content , you can see what brings a better reaction from the audience. reach, engagement rate, shares). Is it short?

Ads 110

Ads Content Entertainment Content Creation 110

ContentWriters

MAY 31, 2023

Copywriting is a powerful tool that businesses use to engage, educate, and ultimately convert leads – but not all writing styles and techniques have equal B2B power. In this article, we dive deep into B2B copywriting, sharing tips and tricks that will help you engage your audience and turn them into customers. What Is B2B Copywriting?

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Copywriter Copywriting Engagement Long Form Content 52

Content Powered

MAY 27, 2023

It’s surrounded by controversy, both because of its Chinese origins (and subsequent political posturing) and because it’s precision-designed to be a highly addictive dopamine slot machine, keeping people hyper-engaged with short, niche videos on virtually every subject. Spark Ads are a unique kind of ad on TikTok.

Ads 52

Ads Government Content Creator Advertising 52

Copyhackers

SEPTEMBER 23, 2022

Idea 3: Merge content marketing with Meta ads to learn what your audience wants to see and hear from your brand. Idea 4: Add video to your ads to help boost engagement and conversions. Do you have a Facebook ads strategy? What about Facebook ads make them so daunting? Or your Meta ad strategy.

Ads 52

Ads Copywriter Copywriting Ad Copy 52

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

Content Marketing 111

Content Marketing Brand Editorial Marketing 111

Content Marketing Institute

JULY 3, 2018

If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. ChuckHester Click To Tweet.

Content Marketing 111

Content Marketing Marketing Long Form Content Content 111

Content Marketing Institute

APRIL 6, 2018

HANDPICKED RELATED CONTENT: How to Use Your About Us Page to Connect With Customers [Examples]. Road Map to Success: Content Marketing Strategy Essentials. HANDPICKED RELATED CONTENT: How to Tear Down Silos to Create a Culture of Content. Engage through signature content opportunities.

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Content Marketing Marketing Portfolio Content 111

Content Marketing Institute

OCTOBER 11, 2018

To compete on this noisy (literally) landscape, content marketers may need to follow a few SEO guidelines that relate to the informational needs and behaviors of spoken-word searchers. Read: Is Voice Search the Future of Content Marketing? Read: Don’t Fear Chatbots If You Have a Rich Content Strategy.

Content Marketing 101

Content Marketing Marketing Storytelling Content 101

Neil Patel

FEBRUARY 4, 2020

Chances are you are either going to leverage SEO or pay for some ads. A way that didn’t take as long as SEO and didn’t cost money like paid ads. Just check out one of the clients of my ad agency, Neil Patel Digital. The post How I Generate 18,800 Visitors from Google Without SEO or Ads appeared first on Neil Patel.

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Ads SEO Entertainment Concept 145

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic.

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Content Marketing Marketing Content Storytelling 103

Express Writers

SEPTEMBER 20, 2022

And since it finished rolling out on September 9 th , we wanted to explore everything you need to know about the Helpful Content Update and dive into what it means for you and your content marketing efforts. What is the Google Helpful Content Update? What Does the Google Helpful Content Update Mean for Content Marketing?

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