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Meta For Facebook – Effective Business Ads Objectives

Dr. Rissy's Writing and Marketing

This is currently happening, in fact, with Meta for Facebook and its corresponding Ads Manager platform. At the end of the day, the same strategy as always applies: you need to have a clear business objective and align your social media strategy in collaboration with those efforts. With this in mind, let’s walk through an example.

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What Is CTR? And How You Can Improve It

Backlinko

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.

IT 109
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Digital Asset Management: What It Is and Why You Need It

Content Marketing Institute

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. Navigating all this digital media creates challenges for consumers and enterprises alike.

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SEO Taxonomy Best Practices: Complete Guide

Neil Patel

Are there sections or pages we aren’t currently utilizing that we may want to utilize in the future (e.g., blog, newsletter signup, landing page)? So you also need to have a plan for decommissioning certain pages or sections on your website, too. When should new categories be added? Taxonomy documentation.

SEO 85
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LinkedIn Ad Best Practices: Comprehensive Guide

Neil Patel

Then you’ve probably looked at LinkedIn ads. After all, LinkedIn has become a brilliant social media marketing tool where 66.8 Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices.

Ads 104
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The 4 Rs That Show a Brand Your Blog is Influential

ProBlogger

Your ad or story could potentially be seen by 300,000 people because that’s the number of copies distributed, and may or may not include a multiplier for ‘pass-along readership’ ie the number of people who might read the same copy. The post The 4 Rs That Show a Brand Your Blog is Influential appeared first on ProBlogger.

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Is Your Brand Style Guide Complete?

The Hoth

To maintain consistency, you’ll need to use the same color codes for every blog post, video, infographic, landing page, and guest post that you produce. Your color palette refers to the specific group of colors you use for your brand & logo. Also, don’t forget to include specific color codes for your logo in this section as well.

Brand 52