Content Marketing Institute

MAY 31, 2018

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. Navigating all this digital media creates challenges for consumers and enterprises alike.

Management 103

Management IT Digital Media Digital Marketing 103

Backlinko

DECEMBER 21, 2023

Poor page UX: Users may be clicking through to your site, only to find that their inputs are delayed. Or the page takes too long to load. Weak Call-to-Action (CTA): Your landing page might lack a clear and persuasive CTA. As a result, they get frustrated and leave.

IT 107

IT Ad Copy Keywords Landing Page 107

Dr. Rissy's Writing and Marketing

AUGUST 18, 2022

Going back to the Meta Business page, creating a campaign focused on traffic can help “Send people from Facebook to any destination you choose, such as your website’s landing page, a blog post, app, phone call, etc.”

Ads 52

Ads Brand Awareness Advertising Social Media 52

Content Hacker

FEBRUARY 22, 2023

In this role, you may be in charge of content like: Product descriptions or product pages/landing pages. You should also consider taking courses related to digital media, copywriting, search engine optimization (SEO), analytics, and web design. What Education and Training Does a Product Content Strategist Need?

Portfolio 98

Portfolio Content Education Storytelling 98

Neil Patel

JANUARY 3, 2023

Are there sections or pages we aren’t currently utilizing that we may want to utilize in the future (e.g., blog, newsletter signup, landing page)? So you also need to have a plan for decommissioning certain pages or sections on your website, too. To visualize this, let’s look at the digital media website Buzzfeed.

SEO 85

SEO Search Engine Optimization Architecture Contractor 85

Content Marketing Institute

JANUARY 12, 2018

#Contentmarketing can act as catalyst for broader, integrated digital marketing effort, says @Robert_Rose. Paid digital media is driven by the need to stand out, and promotes differentiating thought leadership more and the buy-now call to action less. Click To Tweet. Click To Tweet.

Digital Marketing 111

Digital Marketing Content Marketing Marketing Content 111

Neil Patel

FEBRUARY 23, 2023

In the age of digital media, having a steady stream of video views can increase visibility on social media. Change your CTA and landing pages. Additionally, it’s important to include a clear call-to-action and link it back to your website or landing page where they can convert.

Ads 104

Ads Advertising Text Social Media 104