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Digital Media Assistance

Melanie Saxton

Honestly, I pursued a much later-in-life master’s degree in mass comm / digital media to inspire my daughter to do the same AND to provide expert digital media assistance to authors and businesses. Count on me for digital media assistance to enhance and expand your online footprint.

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Meta For Facebook – Effective Business Ads Objectives

Dr. Rissy's Writing and Marketing

This is currently happening, in fact, with Meta for Facebook and its corresponding Ads Manager platform. At the end of the day, the same strategy as always applies: you need to have a clear business objective and align your social media strategy in collaboration with those efforts. With this in mind, let’s walk through an example.

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4 Ways to use Emotional Intelligence to serve and grow online communities.

Nick Ursborne

From that vantage point, you can then step in and help without taking sides, or adding fuel to the fire. It’s all about using both Artificial Intelligence AND Emotional Intelligence to dramatically level up both your copy and content, across all digital media. Hear what both parties are trying to say.

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Curating Your Business Blog and How I Can Help

Melanie Saxton

Believe me, I trained to produce online content through graduate coursework in digital media. Some businesses hire a business blogger in conjunction with paid Google ads to achieve high-ranking results and get the phone ringing. Smart strategies and a background in marketing help turn an underperforming blog into a powerhouse.

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Storyscaping in the Realm of Book Editing

Melanie Saxton

A master’s degree in mass communication/digital media made sense because my self-publishing authors needed help in marketing their books. ” Storyscaping in the Self-Help Realm Yes, I grasped a whole new level of advertising, marketing, SEO blogging for clients, and managing their social media. .”

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Who Needs a Marketplace Copywriter?

Melanie Saxton

Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos. That’s part of the reason I’ve pursued a much later-in-life master’s degree in digital media.

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A Novel Approach to the Challenges of Our Profession

Copywriter Collective

Ethical Issues At the dawn of the Women’s Lib movement in the early ‘70s, Ted gets assigned an ad designed to recruit women into the typing pool of an insurance company. The ad pictured a woman, but with a typewriter placed where her head would be. You can never be 100% sure you’ve found the best possible headline for an ad.