Contently

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

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Neil Patel

SEPTEMBER 13, 2021

Back in the early days of the web, businesses were scrambling to make their advertising and marketing stand out. In one freak accident, a car company advertising with Tripod purchased a banner ad on a page that was… decidedly not about cars. Ad blockers and popup-stoppers are virtually ingrained in our browsers’ DNA.

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Backlinko

JUNE 4, 2024

Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. When you implement the right ecommerce marketing strategy, you can make a big impact on your business’s performance. The beauty brand added shoppable content carousels to its landing and product pages.

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Sales Marketing Search Engine Optimization Social Media 91

Neil Patel

NOVEMBER 25, 2020

In these modern times of digital transformation, it may seem like most digital marketing strategies are designed for online businesses. So are there any digital marketing strategies for brick-and-mortar businesses? Yes, there are, and one of the most effective ones is hyperlocal marketing. What is Hyperlocal Marketing?

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Neil Patel

OCTOBER 21, 2021

Perhaps you have a yearly marketing plan that provides an overview of the year. That’s why a campaign plan with a narrower window—such as a quarter—is essential to marketing success. A quarterly ad campaign plan provides a more granular view of your objectives, goals, and success. Review Last Quarter’s KPI and Metrics.

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BKA Content

APRIL 1, 2024

SEO for Accountants: Setting Up Your Website for Success Generating over $130 billion a year in the United States alone, the accounting industry is in a fantastic place in the modern business world. Search optimization involves implementing website strategies that help your business improve its ranking in online searches.

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Neil Patel

JUNE 15, 2021

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points.

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Make a Living Writing

NOVEMBER 28, 2023

What’s the secret to creating a freelance writing website that get’s noticed? You know…an ideal client lands on your writer website. Chances are pretty good you already know a good website helps pro freelance writers stand out. But what does your writer website look like?

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Grammarly

JANUARY 29, 2024

Websites not only attract new customers but also give you the chance to sell to people directly, making website writing a powerful sales tool. We’ll discuss how website-content writing differs from other writing and share a list of practical, hands-on ways to improve your online copywriting. Think of SEO as lead generation.

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Neil Patel

DECEMBER 14, 2020

As a savvy internet user, you might think no one clicks on Facebook ads. How do you get them to click your Facebook ads? Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. If you’re totally new to Facebook, start with this Facebook Marketing Guide.

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Neil Patel

APRIL 19, 2021

Spotify now has 34 percent of the market share compared with Apple Music, Amazon Music, and others. It means Spotify ads are popular, and advertising on this platform could make a significant difference in your business. In this post, we’re breaking down every last detail you need to know about Spotify ads and how to set them up.

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Buffer

APRIL 25, 2024

Direct mail is such a cool marketing strategy. I bet that’s a sentence you’re surprised to hear in a world of flashy social media videos and hyper-targeted online ads. You can scroll past an ad online, but you have to physically hold a postcard until you decide what to do with it.

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Neil Patel

MARCH 16, 2021

If you guessed Facebook ads, you’d be correct. Now that we’ve established the value of marketing on Facebook , you’re probably wondering how much do Facebook ads cost? Now that we’ve established the value of marketing on Facebook , you’re probably wondering how much do Facebook ads cost? in the U.S.

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Neil Patel

NOVEMBER 16, 2021

These friction points can be anything from a slow website to an unexpected cost. You’ll never be able to eliminate some friction points, of course—for instance, not everyone who views an ad needs or can afford a car. What Are Automotive Inventory Ads (AIAs)? That’s right; you won’t need to sit around creating individual ads.

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Neil Patel

MARCH 16, 2021

The tourism industry is rich and exciting, full of cultural knowledge, shared experiences, and career-building opportunities for marketers. 10 Ways to Target Tourists With Paid Ads. Creating high-performing tourist ads is not always as easy as it seems. The tourism industry we know today was largely created by advertisers.

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Neil Patel

MARCH 17, 2021

When used properly, these ads enable your brand to gain visibility and attract more followers, click-throughs, and app downloads. But how much do Twitter ads cost? Naturally, the cost of Twitter ads varies for every marketer. Let’s start with the factors that influence the cost of your Twitter ads.

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Neil Patel

AUGUST 16, 2021

Over the last month (4 weeks) I’ve been running television ads for my company, NP Digital , on CNBC and Bloomberg in the United States. And to get even more specific, my ads are running during the hours the stock market is open, from 9:30 am to 4 pm eastern standard time. My theory behind running TV ads.

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Neil Patel

AUGUST 11, 2021

We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. In this guide, we’re pulling back the curtain and looking at what steps you’ll want to take after you have the ad set up. What Is Google Ad Campaign Management? Impressions.

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Neil Patel

JANUARY 18, 2021

By creating a Local Services Ad. Let’s dive in and explore why these ads are such an invaluable tool for finding customers and building your brand. What Are Local Services Ads? Local Services Ads connect you to local customers searching for the services you offer, whether you’re a tradesperson or small business owner.

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Neil Patel

JUNE 21, 2021

Word-of-mouth marketing is one of the most valuable forms of advertising. Ideally, word-of-mouth marketing achieves two goals: encourage your customers to make word-of-mouth referrals to friends and (ideally) pass on their friends and family member’s details so you can market to them directly. Choose an Ad Platform.

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Neil Patel

FEBRUARY 20, 2021

Have you ever had a customer visit your website repeatedly but never land the sale? Google’s remarketing lists for search ads (RLSAs) may be just what you’re looking for. These engagement-driven remarketing ads allow you to target your ads to your highest-value prospects. What Are Remarketing Lists For Search Ads?

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Neil Patel

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. Paid Media Vs. Owned Media Vs. Earned Media in Niche Markets. Look at the hard data.

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Neil Patel

MARCH 18, 2021

Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Why You Should Target Generation X Through Paid Ads.

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Neil Patel

NOVEMBER 17, 2020

How can you increase the chances of the right people clicking on your ads? You need to learn how to write ad copy that converts. AI tools can help you write ad copy that produces results. 6 Ways AI Can Help You Write Good PPC Ad Copy. Many tools can help you write ad copy. I’ll show you how below.

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The Write Life

DECEMBER 5, 2022

Whatever form you use to publish your books, traditional or self-publishing, affiliate marketing is a great way to earn a second income stream through your platform. Today, author’s largely rely on platform to make sales, but marketing is not the only way to bring in revenue from your books. What Is Affiliate Marketing?

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Website Marketing Writing Sales 64

Neil Patel

JANUARY 8, 2023

In this post, we’re going to go over what the high converting websites do differently. Approximately 96% of visitors that come to your website are not ready to buy. The headline can make or break your website, and possibly a sale. High conversion websites are quite obvious right away. Creating A Responsive Website.

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Neil Patel

MAY 10, 2021

Food brands often use creative ads that indulge the senses while appealing to consumers’ physiological and emotional sides. 8 Tips for Creating Effective Food Ads. Many of the best food ads use proven techniques to capture viewers’ attention, get people talking, and build customer trust. How can your ad convey that?

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Neil Patel

DECEMBER 30, 2021

Given its broad audience, marketers and businesses can’t afford to ignore Facebook if they want a fresh pool of prospects to target. One of those tools is Facebook lead ads. What Are Facebook Lead Ads? What Are Facebook Lead Ads? How Facebook Lead Ads Work. Benefits of Facebook Lead Ads.

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Neil Patel

SEPTEMBER 30, 2020

billion users see Facebook ads, out of which 1.21 An average Facebook user clicks on 12 ads per month. In short, Facebook is still a force to be reckoned with – at least where ads are concerned. You see, there can be various reasons why your Facebook ads don’t convert. End Result : A finished set of effective video ads.

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Neil Patel

AUGUST 18, 2020

Your website is bustling with activity. But are you taking full advantage of everything that’s happening on your website for your paid marketing? Every interaction a visitor has with your website… a pageview, a click… can be used to better understand your audience. How to Set Up Events on Your Website.

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Neil Patel

OCTOBER 7, 2021

If you’re a marketer running paid campaigns , mistakes can actually be blessings in disguise. That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral. People love making fun of other people’s mistakes.

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Neil Patel

APRIL 21, 2021

One way to ensure you’re getting your products in front of the right audience is to make use of eBay ads. How Do eBay Ads Work? eBay ads can boost the visibility of your products by allowing them to feature at the top of the listings. 3 Types of eBay Ads. Display Ads. Promoted Listings.

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Neil Patel

MARCH 8, 2021

If you’re here, you must be wondering “how much do Bing ads cost?” ” You’re smart to focus on Bing and other search engines instead of just Google ads. In this article, we’ll share everything you need to know about Bing ads. Factors Affecting the Cost of Bing Ads. Types of Bing Ads.

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Neil Patel

NOVEMBER 23, 2021

This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads. What Are Responsive Display Ads? Google Responsive Display Ads are your typical Google Display Ads with a twist.

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Neil Patel

DECEMBER 12, 2020

Do you want to build a website? Luckily for you and the tens of thousands of online businesses out there, a digital website builder makes it easy to create professional sites that function beautifully in no time. There are many free website builder options. How to Choose The Best Free Website Builder For You.

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Neil Patel

MAY 6, 2021

You are ready to launch a business — but how do you get people to your website or store? Pay-per-click (PPC) ads are one of the most effective ways to drive growth for your new business. Unlike brand building, content marketing, and social media, PPC ads can drive traffic today. PPC ads are highly targeted.

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Neil Patel

MAY 11, 2021

Did you know that 73 percent of sellers prefer working with agencies that use real estate video marketing? Whether it’s a walkthrough of the property or a Q&A session, sellers expect their agents to use video marketing to reach the right buyers and sell their properties. Why Should You Create Real Estate Video Ads?

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