Neil Patel

FEBRUARY 18, 2021

With no minimum advertising budget to get started, Twitter offers the chance to grow your business without significant upfront investment. You can use Twitter for marketing, engagement, and customer service. Paid twitter advertising allows you to target audiences with keywords, demographics, and hashtags.

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Neil Patel

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. 4 Unique Attributes of Fitness Advertising. Every industry has its own unique marketing challenges , and the fitness sector is no exception. There’s a Ton of Competition.

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Buffer

APRIL 25, 2024

Direct mail is such a cool marketing strategy. I bet that’s a sentence you’re surprised to hear in a world of flashy social media videos and hyper-targeted online ads. You can scroll past an ad online, but you have to physically hold a postcard until you decide what to do with it.

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Neil Patel

APRIL 13, 2021

With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for innovative new ways to reach the surge of online shoppers. One such method is to advertise on VOD (video on demand) videos. What Is Advertising Video on Demand (AVOD)?

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Neil Patel

DECEMBER 31, 2021

Personalized advertising is not a new concept. What used to be considered as spammy or intrusive marketing techniques are now commonplace with personalized advertising. The benefits of using personalized ads can’t be ignored either. What Are the Benefits of Personalized Advertising for Paid Search?

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Neil Patel

APRIL 15, 2021

population as customers, you’d be pretty eager to use that platform to advertise your business, right? It gives you the ability to reach a huge market of highly targeted, engaged consumers , so why doesn’t it get as much attention as other platforms such as Amazon? Here’s how you can use advertising to get the most out of it.

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Neil Patel

APRIL 19, 2021

Spotify now has 34 percent of the market share compared with Apple Music, Amazon Music, and others. It means Spotify ads are popular, and advertising on this platform could make a significant difference in your business. Spotify Ads: What You Need to Know. Spotify Ads Cost. 025 each time your ad is served.

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Neil Patel

OCTOBER 21, 2021

Perhaps you have a yearly marketing plan that provides an overview of the year. That’s why a campaign plan with a narrower window—such as a quarter—is essential to marketing success. A quarterly ad campaign plan provides a more granular view of your objectives, goals, and success. Review Last Quarter’s KPI and Metrics.

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Neil Patel

DECEMBER 14, 2020

As a savvy internet user, you might think no one clicks on Facebook ads. Facebook is on track to make over $60 billion in revenue this year from advertising. How do you get them to click your Facebook ads? Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work.

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Neil Patel

NOVEMBER 25, 2020

In these modern times of digital transformation, it may seem like most digital marketing strategies are designed for online businesses. So are there any digital marketing strategies for brick-and-mortar businesses? Yes, there are, and one of the most effective ones is hyperlocal marketing. What is Hyperlocal Marketing?

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Neil Patel

APRIL 7, 2021

Thought leadership marketing is a powerful thing. Let’s learn more about how you can use paid ads to build your personal brand as a thought leader. What Is Thought Leadership Marketing? A marketing executive may want to become a thought leader to attract more clients to their agency.

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Neil Patel

APRIL 19, 2021

That’s why you must leverage Twitter advertising and create an effective campaign if you want your Tweets to help you achieve your business goals. Why Should You Create a Twitter Advertising Campaign? Besides the large pool of monetizable users, Twitter advertising has several other benefits. Twitter Ads Are Dirt Cheap.

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Neil Patel

MARCH 17, 2021

With an advertising audience of 353 million, Twitter is an ultra-effective free advertising tool. Still, as you probably know, the social networking site also provides plenty of paid advertising opportunities that let you target your followers, automate your bids, and promote your business. But how much do Twitter ads cost?

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Neil Patel

JUNE 21, 2021

Word-of-mouth marketing is one of the most valuable forms of advertising. Word-of-mouth referrals are great advertising for your brand and an enormous confidence booster for would-be buyers. Of course, UGC advertising won’t always start organically, so give your customers a nudge by launching an official campaign.

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Neil Patel

DECEMBER 30, 2021

Given its broad audience, marketers and businesses can’t afford to ignore Facebook if they want a fresh pool of prospects to target. One of those tools is Facebook lead ads. What Are Facebook Lead Ads? What Are Facebook Lead Ads? How Facebook Lead Ads Work. Benefits of Facebook Lead Ads.

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Neil Patel

JUNE 15, 2021

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points.

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Neil Patel

APRIL 21, 2021

One way to ensure you’re getting your products in front of the right audience is to make use of eBay ads. How Do eBay Ads Work? eBay ads can boost the visibility of your products by allowing them to feature at the top of the listings. In this sense, it’s a lot like advertising on Google. 3 Types of eBay Ads.

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Neil Patel

MARCH 18, 2021

Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Why You Should Target Generation X Through Paid Ads.

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Neil Patel

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. It’s time to stop wasting money advertising to users who will never convert.

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Neil Patel

MARCH 16, 2021

The tourism industry is rich and exciting, full of cultural knowledge, shared experiences, and career-building opportunities for marketers. The tourism industry we know today was largely created by advertisers. 10 Ways to Target Tourists With Paid Ads. Creating high-performing tourist ads is not always as easy as it seems.

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Neil Patel

MARCH 8, 2021

If you’re here, you must be wondering “how much do Bing ads cost?” ” You’re smart to focus on Bing and other search engines instead of just Google ads. In this article, we’ll share everything you need to know about Bing ads. Factors Affecting the Cost of Bing Ads. Types of Bing Ads.

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Neil Patel

MARCH 16, 2021

If you guessed Facebook ads, you’d be correct. Facebook advertising offers endless opportunities to interact with your target audience on a conversational platform. With 68 percent of Americans logging onto Facebook a day, if you’re not advertising on the platform, you’re missing out on some big opportunities. Facebook Ad Type.

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Neil Patel

SEPTEMBER 30, 2020

billion users see Facebook ads, out of which 1.21 An average Facebook user clicks on 12 ads per month. In short, Facebook is still a force to be reckoned with – at least where ads are concerned. You see, there can be various reasons why your Facebook ads don’t convert. End Result : A finished set of effective video ads.

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Neil Patel

JULY 29, 2021

Are you searching for a new digital advertising opportunity that can help you reach new audiences and widen your overall reach? If you answered yes to that question, you should consider Reddit ads. Why Should You Advertise on Reddit? What Are the Different Types of Reddit Ads? Promoted Posts. Display Posts.

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Neil Patel

JANUARY 30, 2022

We analyzed more than 7,000 company websites across 22 industries to answer one question: what was their approach to SEO and paid advertising to help them do so well? There is no one-size-fits-all approach to digital marketing. The average website authority score was between 30 and 40 for the companies in each industry analyzed.

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Neil Patel

MAY 10, 2021

One way to achieve this is through advertisements that hit the spot creatively. Food brands often use creative ads that indulge the senses while appealing to consumers’ physiological and emotional sides. 8 Tips for Creating Effective Food Ads. How can your ad convey that? How can you do the same? Use Visual Storytelling.

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Dr. Rissy's Writing and Marketing

AUGUST 18, 2022

If you are involved in marketing, you should know that Facebook is the parent platform that owns Instagram, WhatsApp, Oculus, and Messenger. This is currently happening, in fact, with Meta for Facebook and its corresponding Ads Manager platform. Your advertising objective is what you want people to do when they see your ads.”

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Neil Patel

SEPTEMBER 11, 2020

Let’s take a closer look at Yelp Ads, Yelp’s various other services, and how they may help. These include: Yelp Ads Yelp Deals Yelp Reservations Business Highlights Profile upgrades. If you choose the contract plan, you’ll work with a Yelp sales representative to create an advertising program that fits your business’s needs.

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Neil Patel

APRIL 16, 2021

Every Amazon seller knows how difficult it is to track and measure the impact of external advertising channels on sales. It doesn’t matter how you are driving clicks to your Amazon page; once consumers land on the website, it’s anyone’s guess what happens. It has several key features marketers will want to leverage.

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Neil Patel

AUGUST 16, 2021

Over the last month (4 weeks) I’ve been running television ads for my company, NP Digital , on CNBC and Bloomberg in the United States. And to get even more specific, my ads are running during the hours the stock market is open, from 9:30 am to 4 pm eastern standard time. My theory behind running TV ads.

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Neil Patel

NOVEMBER 23, 2021

This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads. What Are Responsive Display Ads? Google Responsive Display Ads are your typical Google Display Ads with a twist.

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Neil Patel

NOVEMBER 17, 2020

It’s no secret: the world of PPC advertising is not for the faint-hearted. How can you increase the chances of the right people clicking on your ads? You need to learn how to write ad copy that converts. AI tools can help you write ad copy that produces results. 6 Ways AI Can Help You Write Good PPC Ad Copy.

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Neil Patel

OCTOBER 7, 2021

If you’re a marketer running paid campaigns , mistakes can actually be blessings in disguise. That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral. People love making fun of other people’s mistakes.

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Neil Patel

NOVEMBER 16, 2021

These friction points can be anything from a slow website to an unexpected cost. You’ll never be able to eliminate some friction points, of course—for instance, not everyone who views an ad needs or can afford a car. What Are Automotive Inventory Ads (AIAs)? That’s right; you won’t need to sit around creating individual ads.

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Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. By humanizing your PPC ads, you can stand apart from your competitors. It’s simple.

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Verblio

NOVEMBER 16, 2022

Using testimonial advertising is an excellent way to promote your business, build trust, and establish social proof among potential customers. However, it’s important to know how to make the most of this type of advertising. Understanding the Importance of Testimonials in Advertising. Testimonial Advertising Examples.

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Neil Patel

JUNE 2, 2021

Choosing the right content for your image and video ads can be challenging. Regardless of how thorough your digital marketing plan is, there’s no one simple solution for ad success that applies to every campaign. Why Should You Use Customer Reviews in Your Advertising Images and Videos. Or is there?

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