article thumbnail

How To Use Paid Advertising As Part Of Your Book Marketing With Mark Dawson

The Creative Penn

How can you use paid advertising as part of your book marketing strategy? In the intro, publishing trends for 2023 [ Written Word Media ]; Apple AI narration ; ChatGPT into Bing [ The Verge ]; Comments on Audible [ Brandon Sanderson , Audiblegate ]; TikTok ban and problems [ Reuters , Rolling Stone ]; my Pilgrimage Kickstarter.

article thumbnail

Different Traditional Publishing Experiences With Georgina Cross

The Creative Penn

Traditional publishing is not a monolithic thing. There are different kinds of publishers, and authors want different things out of a publishing deal and relationship. Georgina Cross talks about her experience with two different traditional publishers and the pros and cons of each. Welcome to the show, Georgina.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to use the concept of slippery slide in copywriting to increase your sales

Credible Content

Here is a good example of the concept of slippery slide being used for paid content: Slippery slide Netflix advertisement a New York Times screenshot. The above screenshot is an advertisement masquerading as an article. It is in fact an advertisement for the Netflix series Orange Is the New Black. Not necessarily.

Concept 130
article thumbnail

5 Financial Content Marketing Insights From The Best Email Newsletters

Contently

Many forms of financial content marketing from banks take on an advisory role , educating readers on touchy topics like debt and investments. You can promote newsletter subscriptions with pop-ups on your website, advertise on social, and incentivize followers with a referral campaign. It’s a winning formula.

article thumbnail

Estate Planning For Authors With Michael La Ronn

The Creative Penn

They might know you write books, they know you publish those books, but when it comes to the day-to-day tactical stuff, they don't know. They're going to have to, if you're doing pay-per-click advertising, they're going to have to learn that. When you die, your bank will freeze your assets. First of all, that bank account.

Banking 98
article thumbnail

Different Ways To Market Your Book With Joanna Penn

The Creative Penn

Traditional versus indie publishing Short term versus long term Income versus brand building Paid versus free The book versus you as the author Stand-alone versus series Exclusive versus wide publishing Publish fast versus publish slowly Write to market versus write first, market later Online versus offline.

article thumbnail

The 8 Best Content Marketing Companies of 2020

Neil Patel

This is no surprise when you realize 70 percent of people would prefer to learn about a company through an article rather than advertising. finance, banking, or mortgages), this data is what you need to stay ahead of your competitors. Content marketing can generate huge amounts of traffic, leads, and sales for your business.