The Creative Penn

FEBRUARY 5, 2024

Isabelle Knight talks about the importance of author brand in an age of limitless content, and gives tips on how to discover yours. She is also adjunct professor in MA, PR & Advertising at the American International University of London. How do you find the story behind all your stories? Who are you at the heart of your books?

Brand 98

Brand Social Media Publisher Publishing 98

Neil Patel

APRIL 19, 2021

It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. That’s why you must leverage Twitter advertising and create an effective campaign if you want your Tweets to help you achieve your business goals. Tailored Audiences.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

MAY 27, 2021

Research by Namogoo shows e-commerce fashion sales soared over Memorial Day 2020, up 380 percent compared to the year before. That’s why I’m going to show seven strategies to send your Memorial Day sales soaring. 7 Tips for E-Commerce Memorial Day Sales. 7 Tips for E-Commerce Memorial Day Sales. Run a Flash Sale.

Sales 125

Sales Social Media Editorial Ads 125

Neil Patel

FEBRUARY 17, 2021

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. It’s in the name!

Promotion 131

Promotion Sales Ad Copy Retail 131

Smart Blogger

JUNE 27, 2023

Creating an effective brand awareness campaign feels like trying to solve a puzzle, doesn’t it? The Power of Brand Awareness Campaigns If you observe the world of business, you’ll find a common thread that successful brands share: A deep, lasting connection with their audience. Potent brand awareness.

Brand Awareness 95

Brand Awareness Brand Social Media Utilities 95

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

Promotion 130

Promotion Publisher Publishing Publishing 130

Neil Patel

DECEMBER 22, 2020

Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. This is a highly effective strategy.

Brand 139

Brand Marketing Retail Advertising 139

Bramework

NOVEMBER 3, 2023

Building a business is hard work — but it’s a good idea to build brand awareness as your first step in the long journey to success. ” Learning how to build a brand begins with the passion it took to get it started in the first place. Without awareness, a brand is lost in the mix of all the other brands in the market.

Brand Awareness 52

Brand Awareness Brand Blog Blogging 52

Moz

NOVEMBER 16, 2020

Posted by MeganRoseM Digital advertising is different nowadays. And for native advertising in particular, ad performance has always relied on the nature of consumer behavior on the sites where they appear. What KPIs are other advertisers in your vertical targeting? What creative strategies perform best? Brand Awareness.

Editorial 66

Editorial Advertising Brand Awareness Healthcare 66

Neil Patel

JULY 8, 2021

There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet. 10 Ways to Grow an E-Commerce Brand on Instagram. Why Is Instagram a Powerful E-Commerce Tool?

Brand 144

Brand Sales Engagement Social Media 144

Neil Patel

OCTOBER 27, 2020

You’ve started a business, brand, or website, and it’s time for you to start distributing content. What you might not be thinking about is how to find a font that represents your brand. You want to search for fonts that are unique to your brand and easy for your subscribers to read and comprehend. Creative Market.

Brand 144

Brand Creativity Electronics Manufacturing 144

The Creative Penn

JANUARY 6, 2023

How can you use paid advertising as part of your book marketing strategy? How advertising has changed in the past decade. The difference between paid advertising and other forms of marketing. Why building your mailing list can be your best free advertising option. Is it worth it to advertise a standalone book?

Advertising 98

Advertising Marketing Ads Social Media 98

BKA Content

FEBRUARY 9, 2024

There are a variety of digital marketing packages for small businesses, including content marketing, organic search engine optimization and paid online advertising packages. The average marketing budget for a small business is about 9.5% of overall revenue, but it should also account for sales goals. stars on Clutch and 4.8

Digital Marketing 76

Digital Marketing Agency Marketing Search Engine Optimization 76

BKA Content

MARCH 29, 2024

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. Meta and Google allow advertisers to serve awareness ads in a variety of locations. Raise Awareness About Your Brand Planning an awareness ad campaign can be challenging.

Ads 95

Ads Brand Awareness Search Engine Optimization Advertising 95

Melanie Saxton

OCTOBER 23, 2023

Note that some companies do both — paid search advertising and organic blogging. A business blogger is trained in the art and science of drawing traffic to your site while at the same time weaving compelling (and often beautiful) narratives around your brand. I’m a WordPress professional and specialize in creative content.

Blogger 130

Blogger SEO Search Engine Optimization Blog 130

Credible Content

JUNE 23, 2023

” and has a button that says “Buy Now” A sales email that says “You’re Invited to an Exclusive Webinar with ABC Expert” and explains how the webinar will help readers solve their problem and what they will learn from it. . ” – Dan Kennedy, The Ultimate Sales Letter.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

ContentWriters

DECEMBER 13, 2023

In general, copy moves people down the sales funnel. Additionally, the ultimate goal of content is sales. Ongoing, quality content sets you up for future sales. You need a copywriter if you want your customers or prospects to sign up for a newsletter or say yes to purchasing a product or service. Its function is transactional.

Copywriter 111

Copywriter Copywriting Writer Writing 111

Express Writers

APRIL 24, 2024

Copy is the written content used to market brands and products. Copy can be used for advertising, websites, billboards, email campaigns, newsletters, and blogs, just to name a few. As a freelance copywriter, you may find yourself creating catchy taglines for magazine advertisements or creating an optimized blog article for the web.

Freelance Copywriting 90

Freelance Copywriting Copywriter Copywriting Freelance 90

BKA Content

MARCH 22, 2024

These storefronts help you build a brand identity. Marketers tend to have a few goals for their landing pages — gaining high-quality leads (43.6%) or increasing sales (33.7%). They also allow you to present videos and other content that support your digital products and encourage customers to interact with your brand.

Landing Page 89

Landing Page Marketing Search Engine Optimization Social Media 89

Kristi Hines

AUGUST 4, 2023

Generative artificial intelligence (AI) tools transform businesses’ operations, opening up new possibilities to enhance productivity, creativity, and customer experiences. Creative Content Production: Generative AI can turbocharge the production of all types of creative content.

Marketing 130

Marketing Utilities Recruitment Social Media 130

Smart Blogger

JANUARY 11, 2024

Whether you’re a budding influencer, a creative entrepreneur, or someone looking to turn their Instagram hobby into a profitable venture, this guide is tailored for you. For example, an Instagram influencer with 10,000 engaged followers might be more attractive to brands than someone with 100,000 followers but low engagement.

Social Media 85

Social Media Utilities Entertainment Collaboration 85

Backlinko

MAY 14, 2024

Create a Visual Identity Your brand’s visual identity should be a unique, memorable reflection of your business. It includes your: Logo Color palette Typography Imagery style A polished visual brand signals to customers that you’re credible, trustworthy, and attentive to detail. Take baby clothes shop MiniOlie, for example.

Marketing 74

Marketing Social Media Keywords Engineering 74

BKA Content

NOVEMBER 15, 2023

In 2023, a whopping 20% of all retail sales happen online. Brands go out of the way to direct clients to physical stores, from discounts to ad campaigns. Ecommerce SEO does the same thing for online sales. Amazon (and Other Marketplace) Sales Your business has two ways to approach ecommerce. Of course not!

SEO 79

SEO Retail Search Engine Optimization Landing Page 79

Neil Patel

MARCH 25, 2021

It’s ideal for brands targeting a younger audience, as the majority of TikTok users are between the ages of 10 and 29. Tapping into this diverse market offers a lucrative opportunity for brands. Bringing your brand to TikTok gives you visibility with millions of new users worldwide. Describe Your Brand in Your Bio.

Landing Page 141

Landing Page Social Media Advertising Creativity 141

Grammarly

MARCH 25, 2024

In roles like communications, content, public relations, product marketing, brand marketing, and more, effective communication is often the product that marketers produce. Whether through emails, blogs, social media, or advertising, marketers are constantly trying to engage their target audience. Your writing, at its best.

Marketing 94

Marketing Communication Content Content Creation 94

The Creative Penn

APRIL 1, 2024

She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. You’ll use different elements for each launch, as well as for long-term sales. Short term versus long term New authors with only one book will often focus on short-term sales because they can’t yet imagine a future with more books.

Marketing 52

Marketing Social Media Advertising Promotion 52

The Creative Penn

DECEMBER 18, 2023

If you join the community, you get an extra solo Q&A show monthly, as well as behind-the-scenes videos on AI and creative business, plus, discounts, early access, and more. She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. I’m not going to burn it all down and start anew.

Retail 98

Retail Pharmaceutical Creativity Publisher 98

Kristi Hines

JUNE 27, 2021

Association of National Advertisers. Covering the entire marketing process, from brand strategy and brand activation, to marketing implementation across digital, and analytic applications, CAMP represents the full spectrum of marketing activities that every marketer should be familiar with. For Ahrefs users only.

Digital Marketing 130

Digital Marketing Consulting Search Engine Optimization Marketing 130

The Creative Penn

JANUARY 26, 2023

What are some of the tools and why are creative direction, voice, and taste, so important? In the first 28 mins of the podcast, I give an extended introduction about the various legal cases around AI and copyright , my thoughts on the best way to approach it for your creative work, and how to use AI tools ethically and responsibly.

Creativity 98

Creativity Projects Government Text 98

Publishing Trends

MARCH 5, 2024

She succeeds founding publisher Julia Cheiffetz. At Simon & Schuster , Ali Cutrone , formerly executive director of online sales at Hachette Book Group , is joining as VP of digital and online sales. Joanne Clark will become creative director and Fiona Macdonald will take on the role of publishing director.

Editorial 75

Editorial Agency Art Director Creative Director 75

Make a Living Writing

JANUARY 22, 2024

More importantly, it means you’re a master of communication, critical thinking, and creativity. Traditional Jobs for English Majors (Besides Teaching) Marketing and Advertising Copywriter There are many options for high paying jobs for English majors in the marketing and advertising industry. Let’s go job shopping!

Copywriter 90

Copywriter Copywriting Freelance Social Media 90

Publishing Trends

DECEMBER 19, 2022

Amy Solov joins as Manager of Gift Sales; Anna Shilova , as Product Manager for the Platform Development Team; and Adelynne Chang , as Contracts Associate. At Audible , James Finn joins as Head of Global Brand and Content Marketing. Rick Rekedal joins David C Cook as Chief Creative Officer. At Erewhon Books , Diana M.

Architecture 85

Architecture Agency Finance Editorial 85

Copywriter Collective

DECEMBER 23, 2022

Website users often overlook banner advertising since they are searching for information or data. Yet, banner ads on homepages and interior pages give advertisers a chance to reach a vast audience. Companies are now focusing on brand performance marketing strategies. It might also have been based on lead generation.

Marketing 64

Marketing Advertising Social Media Collaboration 64

Make a Living Writing

APRIL 15, 2024

Copywriting Copywriting involves crafting persuasive and compelling content with the aim of driving sales and conversions. Remote copywriters create advertisements, email campaigns, landing pages, and sales copy for businesses. Tips for Success : Gain experience in content management systems (e.g.,

Freelance 75

Freelance Proofreader Portfolio Persuasion 75

ContentWriters

FEBRUARY 15, 2023

According to a recent HubSpot survey , social media will be among the top three marketing channels that brands invest in for 2023. Social media marketing is the process of promoting your product, service or brand on social media platforms such as LinkedIn, TikTok and Instagram. What Is Social Media Marketing?

Social Media 105

Social Media Media Brand Awareness Marketing 105

Elna Cain

JANUARY 12, 2023

Does their brand have a more casual voice? For example, if you want to be a content writer that writes about sales technology since you were in sales at your last job, then research topics that you would see on technology sites that talk about sales: Sales forecasting and analytics software.

Content Writer 162

Content Writer Writer Medical Copywriter 162

The Creative Penn

SEPTEMBER 18, 2023

She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. Disrupting my creative process with generative AI tools Disrupting my publishing and marketing process with Kickstarter and Shopify How much do I rely on Amazon for book sales and total business income? ” Ring any bells?!

Creativity 98

Creativity Sales Retail Publisher 98