article thumbnail

How Author Platform Connects to Author Brand

Jane Friedman

Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. You may have attended enough writing seminars and conferences to recognize that even people in publishing aren’t consistently using the term. Chase ( @KarenAChase ). One of the biggest is author platform.

Brand 114
article thumbnail

Tips for Writing, Publishing, and Promoting an E-book to Build Your Personal Brand

Credible Content

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

Promotion 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is direct response copywriting? 22 advantages of using direct response copywriting to promote your business

Credible Content

A landing page call-to-action may look like this: Book your seat today for our seminar. ” – Joe Sugarman, Advertising Secrets of the Written Word. ” – John Caples, Tested Advertising Methods. .” ” – John Caples, Tested Advertising Methods. We have limited seats.

article thumbnail

40+ Ways To Get SEO Leads & Win Clients in 2023

Fat Joe

Setting up all of the basics like claiming the brand name, creating a cover photo, implementing a profile picture, and setting up opening hours. You can plug this online, via Adwords, via Facebook, Twitter, LinkedIn, and even your local seminars and Facebook Groups you’ve just set up. #15 There are a few things you can do.

SEO 105
article thumbnail

Marketing Strategy: The What, Why, & How (+ Essential Steps)

Smart Blogger

Blogs, videos, podcasts, infographics – a content marketing strategy is all about sharing knowledge to build brand awareness and loyalty. Event Marketing : Imagine event marketing as hosting a party for your brand. What makes your brand different? Let it be the light guiding customers towards your brand in a sea of competitors.

article thumbnail

The Essential Guide to Launching a Home-Based Copywriting Career

Copywriter Collective

Start creating sample copy for fictional products or rewrite existing advertisements to improve them. Join online communities, attend virtual workshops and seminars, and connect with experienced copywriters. With a consistent and strategic marketing approach, you’ll establish a strong brand presence in no time.

article thumbnail

People Round-Up, Mid-December 2022

Publishing Trends

At Audible , James Finn joins as Head of Global Brand and Content Marketing. At Scholastic , Martha Maynard joins as Designer, Licensing, Brands, & Media. Ashley Vargas joins as Junior Designer, Licensing, Brands, and Media. Susan Jurevics moves up to Chief Brand and International Officer at Audible. PROMOTIONS.