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12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI

Neil Patel

If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Note: There’s a caveat to including the searched keyword in your copy that you’ll see in strategy 2. Most ads are a waste of money.

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5 Steps for Using Paid Internet Advertising to Drive Conversions

Neil Patel

Paid advertising is a great way to guide more traffic to your site and increase business, but it can become expensive quickly — especially if you aren’t careful. The big mistake that many first-time marketers make with SEO or pay-per-click advertising is choosing the wrong keywords. Display Ads or Banner Ads.

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7 Great Popup Ad Scripts and Plugins – A Powerful Advertising and Marketing Tool

Neil Patel

Back in the early days of the web, businesses were scrambling to make their advertising and marketing stand out. In one freak accident, a car company advertising with Tripod purchased a banner ad on a page that was… decidedly not about cars. Ad blockers and popup-stoppers are virtually ingrained in our browsers’ DNA.

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What is direct response copywriting? 22 advantages of using direct response copywriting to promote your business

Credible Content

It may be buying a product, signing up for your newsletter, downloading an e-book, or clicking a link. “Direct response copywriting is the art and science of writing copy that gets people to take action.” ” – Dan Kennedy, The Ultimate Sales Letter. ” – John Caples, Tested Advertising Methods.

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How To Use Paid Advertising As Part Of Your Book Marketing With Mark Dawson

The Creative Penn

How can you use paid advertising as part of your book marketing strategy? Mark Dawson is the award-winning USA Today best-selling author of the John Milton series and other thrillers, with over 6 million copies sold. How advertising has changed in the past decade. How advertising has changed in the past decade.

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7 Nuances of Writing for Retailers Compared to Creative Writing

Freelance Writing Jobs

Too many creative writers neglect the basics of sales copywriting when writing for retail brands. Knowing how to craft a romantic, awe-inspiring poem won’t mean much to someone who needs a straightforward yet sales-y product description. Meanwhile, sales copywriters often charge per hour or word.

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How to Use Promoted Videos to Generate More E-commerce Sales

Neil Patel

” Generating more sales: YouTube’s “ which product to buy ” video watch time doubles each year. Google’s research has found advertisers who use YouTube video ads and Google search ads report 3% higher conversion rates and a 4% lower search cost/acquisition. So keep an eye on your sales volumes and value.

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