Neil Patel

APRIL 28, 2021

However, plenty of other platforms allow image-rich advertising and storytelling, like Instagram, Pinterest, or YouTube. Constant testing may mean avoiding getting stuck in your usual advertising patterns. Don’t Use the Direct Sales Approach. The direct sales approach can be a turn-off for consumers. Use Social Media.

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Ads Creative Director Storytelling Advertising 81

Publishing Trends

MARCH 5, 2024

At One Signal Publishers , Alessandra Bastagli , has joined as VP and publisher, she was previously editorial director at Astra House. She succeeds founding publisher Julia Cheiffetz. At Simon & Schuster , Ali Cutrone , formerly executive director of online sales at Hachette Book Group , is joining as VP of digital and online sales.

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Editorial Agency Art Director Creative Director 76

Publishing Trends

NOVEMBER 20, 2023

At Frankfurter Buchmesse , Christian Ebert will join as director of strategic marketing and sales, as of Jan 1st, 2024. Oliver Munday has returned to Doubleday , from Knopf , as creative director. Kelly Blair has been named senior art director for the Knopf Cooks line. COO Joe Mangan has announced his retirement.

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Art Director Editorial Recruitment Architecture 70

Publishing Trends

OCTOBER 20, 2022

At Penguin Random House , SVP, Director of Publishing Operations Sue Malone-Barber will retire at the end of the year. Felicia Frazier , SVP, Children’s and Educational Sales, is departing to launch a new venture, to be announced. At Candlewick , Mary Marotta will join as SVP, Sales, North America on November 21.

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Creative Director Agency Editorial Digital Media 40

Publishing Trends

DECEMBER 19, 2022

Maya Battle , previously Associate Director of Audience Development and Category Specialist at Random House , joins as Director of Marketing Intelligence. Amy Solov joins as Manager of Gift Sales; Anna Shilova , as Product Manager for the Platform Development Team; and Adelynne Chang , as Contracts Associate.

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Architecture Agency Finance Editorial 86

Article Writing

OCTOBER 3, 2022

Thought leadership is about solving, not selling. ”- Mina Seetharaman, Executive Vice President, Chief Strategy and Creative Officer, The Economist. Your goal might be to increase your sales and revenue, but that’s not what your audience is looking for. Here’s another quote about targeting your audience’s information needs.

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Content Marketing Marketing Creative Director Content 85

Publishing Trends

JUNE 14, 2023

She was previously at Comcast Advertising. Carlos Hernandez has joined PRH Grupo Editorial as director of sales, special markets, focusing on the Origen imprint. Carlos Hernandez has joined PRH Grupo Editorial as director of sales, special markets, focusing on the Origen imprint. She was previously at W.W.

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