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60+ Online Courses and Certificate Programs for Digital Marketing Consultants

Kristi Hines

Do you want to add some marketing education to your resume ? If you don’t have a degree in marketing , here are over 60 online courses and certificate programs that can help you impress potential clients and employers. Association of National Advertisers. Association of National Advertisers. For Ahrefs users only.

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White Paper: Definition and Purpose

Grammarly

A white paper is a document that outlines an organization’s position on an issue and provides educational context to potential customers or stakeholders. White papers are designed to present persuasive research, detail a problem at hand, and provide a solution to an issue. There are four main types of white papers in B2B marketing.

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13 Simple Tips to Create Content that Connects

Agency Content Writer

Tools like Ahrefs or SEMrush can empower brands to research keywords for how competitive they are, how much traffic they receive, and how expensive they are to gain advertising for. Include persuasive testimonials that underscore the benefits and outcomes of your products, services, or content. People trust actions more than words.

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What is a Copywriter? The Ins (& Outs) of a Intriguing Profession

Smart Blogger

It’s a profession that’s as intriguing as it is essential in the digital age. A copywriter is the wizard behind compelling blog posts, engaging social media updates, persuasive sales letters, and more. For instance, consider the copywriter who was tasked with advertising a new brand of sneakers. What is a Copywriter?

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Content Writing Vs. Copywriting: What’s the Difference?

Shorthand Content Marketing

A content writer usually writes to educate, inform, and entertain. Content writing is used to attract potential customers and educate them about the products and services of a brand. Persuasive writing is at the core of all good marketing copy. You can think of them as two different sides of the same coin.

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10 Best Content Writer Jobs for (Beginner) Freelancers in 2023

Smart Blogger

Digital marketing agencies look for content writers to craft compelling stories for their clients. Numerous digital marketing agencies post job vacancies on platforms like LinkedIn. Copywriter If you love persuasive writing and have a keen understanding of marketing principles, try copywriting.

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What does copywriting mean in marketing?

Creative Little World

To see great results from a successful marketing and advertising campaign, copywriting must be high on your radar if you hope to write successful copy. Keep reading for tips on how to create grea t copywriting for marketing. What is copywriting in digital marketing? What exactly does a copywriter do?