How a Winery Crushed Its Content Marketing With Video
Content Marketing Institute
FEBRUARY 28, 2018
In those days, Jordan Winery was known for its food, hospitality, and elegant wines, not for its people. Rather than pay to advertise its content, the marketing team focuses on creating videos captivating enough to earn coverage on the news and in industry media. Where are the people? No one knew the Jordan family. It’s a thing.
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