Content Marketing Institute

AUGUST 2, 2018

“If my media relations team can figure out how to build a bot, I bet any number of you can also figure out how to build a bot.”. When Wolf’s Ridge Brewing needed help directing guests’ attention to their talented chef’s cuisine, Whaling’s team spurned conventional ideas such as social media posts, email marketing , media outreach, etc.

Storytelling 97

Storytelling Brand Marketing Hospitality 97

Ann Handley

FEBRUARY 9, 2023

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. ” Hospital marketers sprinkle acronyms on their morning oatmeal. This is just another way for hospitals to merge without merging.’ Actual footage from the party tent. No One Reads.

Hospitality 70

Hospitality Healthcare Writing Retail 70

Ann Handley

MAY 11, 2021

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Both during and post-Covid, hospitals have needed her help and will need it more than ever. Social media followings increased 45% for the same period. Last week I walked by a storefront.

Healthcare 52

Healthcare Content Hospitality Agency 52

Content Marketing Institute

FEBRUARY 28, 2018

In those days, Jordan Winery was known for its food, hospitality, and elegant wines, not for its people. HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series. Where are the people? This kind of marketing makes wine intimidating.”. Lisa’s challenge was to make old-school cool. Yes, toasting the barrels.

Content Marketing 105

Content Marketing IT Marketing Content 105

Content Marketing Institute

JANUARY 22, 2019

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. Sweden’s Gjensidige Insurance worked with a local hospital to film the birth of a child in 360-degree video, creating a VR experience that anyone can watch. Click To Tweet. Lesson 2: Place your products in a practical context.

Content Marketing 107

Content Marketing Marketing Medical Content 107

Moz

JUNE 8, 2020

See how your community was sustained by the farmer, the tailor, the baker, the vegetable wagon, the milkman, the diaper truck, the cobbler who repaired non-throwaway shoes, the town-supported hospital and doctor who made house calls, and the independent grocer.

Manufacturing 72

Manufacturing Food Marketing Retail 72

Content Marketing Institute

JUNE 22, 2018

You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do.

Hospitality 97

Hospitality Storytelling Content Content Marketing 97