Intergrowth

APRIL 9, 2023

No two content marketing teams look the same. In some organizations, the content department exists of a single marketing manager who works with an outside digital marketing agency to build content for their website. The chief marketing officer (CMO) is the captain of that ship.

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Content Creator Content Agency Social Media 98

Bramework

DECEMBER 21, 2023

Content Marketing Institute stated that 37% of marketers find that blogs are the most important method of content marketing. Crafting your blog so that it educates your audience 75% of the content and 25% offers links to your services, team or offerings is key. Is your mind blown yet?

Blog 98

Blog Blogging Brand Awareness Search Engine Optimization 98

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Create shows, raid for content.

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Content Marketing Marketing Content Content Creation 103

Bramework

DECEMBER 1, 2023

This post will explore why in-depth, helpful content is crucial for attracting an audience, building brand reputation, and boosting ROI in today’s crowded digital landscape. High-quality content helps build brand reputation and trust, leading to more customers. This allows a brand to establish trust and credibility.

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Content Entertainment Brand Awareness Education 52

BKA Content

MAY 18, 2023

The key is through content marketing. Content strategy for ecommerce provides an avenue to gain visibility online, augment your search engine ranking and find ways to increase traffic and conversion rates like never before. A full arsenal of content pieces and media will help you optimize your marketing strategy.

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Content Social Media Editorial Utilities 52

ContentWriters

JULY 19, 2023

Quality content is not easily built on an assembly line, though content marketers may wish that were the case. In a recent Content Marketing Institute report, 71% of content marketers said content has become more important to their organization in the past year.

Content 52

Content Content Creation Search Engine Optimization Content Marketing 52

Intergrowth

MARCH 5, 2023

This information lets you see if you are reaching your target audience and where you need to improve your marketing efforts. If you’re look for an agency to create content and track all of the analytics so you can see how it’s performing, give us a call — that’s exactly what our content marketing team does!

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Content Marketing Institute

FEBRUARY 8, 2018

When Melanie Deziel’s New York Times colleagues tweeted “ impressively produced ” and “ can’t believe I’m sharing a paid post … even mobile-friendly ” about a native ad that she and her team had created, she knew T Brand Studio had gotten some things right. HANDPICKED RELATED CONTENT: Native Advertising Is Not Content Marketing.

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Advertising Editorial Content Marketing Ads 98

Content Powered

JUNE 25, 2022

Setting goals helps you align your content marketing strategy toward one end. Long-term" goals in content marketing are generally around a year or two before you start to build brand awareness. Step 3: Decide What Forms of Content to Produce. Step 10: Promote Content. It's all the groundwork.

Content Creation 52

Content Creation Web Content Content Keywords 52

Content Marketing Institute

OCTOBER 8, 2018

I’m talking about rethinking the model of video marketing itself. As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. I’ve seen it harm brands often without them realizing it. Old model of video marketing. Old model of video marketing.

Marketing 109

Marketing Editorial Team Promotion Social Media 109

Moz

FEBRUARY 4, 2019

Posted by acarlisle Over the past six years, our team at Fractl has studied the art of mastering content marketing press coverage. Before moving into Agency Operations, I on-boarded and trained over a dozen new associates for our digital PR team within a year as the Media Relations Manager.

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Landing Page Agency Publisher Publishing 49

Content Marketing Institute

SEPTEMBER 7, 2018

Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness. Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right type of content.

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Brand Awareness Brand Content Editorial Team 111

Content Marketing Institute

DECEMBER 25, 2018

Remember while it’s tempting to pour all your content team’s energies and resources into the next big thing to hit the digital marketplace, sustainable, long-term success with content marketing first requires a mastery of the fundamentals. Content marketing strategy tips and tools. Choose a content business model.

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Content Marketing Marketing Content Editorial 109

ProBlogger

AUGUST 12, 2015

The majority of companies that hope to use content marketing to grow their businesses all understand that blogging is one of the most effective ways to go about it. Internet marketers, freelancers and agencies all use blogging as a means of generating qualified leads for their businesses. Increase brand awareness.

Blog 55

Blog Blogging Landing Page Lead Generation 55

Content Marketing Institute

JANUARY 28, 2019

? ?. In case you haven’t noticed – over the years here at CMI we’ve spent quite a few brain cells and digital ink defining and defending the approach of content marketing as a separate and distinct methodology to influence customer behavior. 1 Google result to the question “what is content marketing.” Click To Tweet.

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Marketing Government Content Content Creation 97

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. For product and service brands, building an owned media strategy as a strategic function in the business is akin to how companies were using the assembly line in 1913. Some companies only see it as a more efficient way to do classic, direct marketing.

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Content Marketing Marketing Content Electronics 105

Content Marketing Institute

OCTOBER 29, 2018

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. Our aim is to highlight new, optimal internal business models for content marketing and use the innovations of the moving assembly line as a metaphor for that. Robert_Rose Click To Tweet.

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Content Marketing Marketing Content Editorial 74