Make a Living Writing

APRIL 15, 2024

from the Editorial Freelancers Association) to enhance your credibility. Content strategy and consulting Experienced writers can transition into content strategy and consulting roles, where they help businesses develop comprehensive content plans, editorial calendars, and brand messaging strategies.

Freelance 75

Freelance Proofreader Portfolio Persuasion 75

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

Content Marketing 92

Content Marketing Marketing Content Content Creator 92

Content Marketing Institute

OCTOBER 29, 2017

This was the day that one of our biggest clients, the one we delivered our best results to and was the most revered of all our case studies, decided not to renew our service (we provided qualified leads for content agencies). She said she absolutely loved the blog and felt like she found her calling around content marketing.

Content Marketing 111

Content Marketing Marketing Content Consulting 111

Content Marketing Institute

OCTOBER 11, 2018

To compete on this noisy (literally) landscape, content marketers may need to follow a few SEO guidelines that relate to the informational needs and behaviors of spoken-word searchers. Read: Is Voice Search the Future of Content Marketing? Content conclusion. technology Click To Tweet.

Content Marketing 96

Content Marketing Marketing Storytelling Content 96

Buffer

JANUARY 15, 2024

Every seasoned B2B marketer has their own idea of what good content looks like — I know I do — but to get a broader sense of what separates good from bad, I wanted to ask around. " 5.   "It’s always easier to state and emphasize a point with examples, and good content does exactly that," she says. 

Content 123

Content Freelance Content Marketing Editorial 123

Publishing Trends

DECEMBER 19, 2022

She had been serving as interim publisher for almost a year, following the departure of Andy Hunter ; prior to joining Catapult, she was VP and Executive Director of Marketing Strategy at the Hachette Book Group. At Audible , James Finn joins as Head of Global Brand and Content Marketing.

Architecture 83

Architecture Agency Finance Editorial 83

Content Marketing Institute

JANUARY 9, 2019

marketing automation, predictive lead scoring, etc.). Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. AI in #contentmarketing: Find #SEO-friendly #content topics via text mining.

Content Marketing 89

Content Marketing Marketing Content Text 89

Content Marketing Institute

JANUARY 16, 2018

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. content marketers. Does that mean they can’t strengthen their commitment to content marketing?

Content Marketing 94

Content Marketing Marketing Content Storytelling 94

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Create shows, raid for content.

Content Marketing 102

Content Marketing Marketing Content Content Creation 102

Buffer

JULY 31, 2023

CNET shares transparent insights into how AI is used in its content CNET uses AI to write its articles but emphasizes that they don’t publish AI-generated content without having it reviewed and edited by humans before posting – even more since an incident with its content.

Content Creator 90

Content Creator Content Creation Editorial Content 90

Contently

JANUARY 3, 2023

These principles guide agencies in using AI and ensure that AI is developed and used responsibly. How can content marketers uphold AI ethics and use generative AI responsibly? Generative AI has the potential to revolutionize content marketing , but several ethical considerations must be addressed.

Content Creation 78

Content Creation Government Electronics Content 78

Publishing Trends

APRIL 6, 2023

Kalie Barnes-Young joins Morrow as Assistant Marketing Manager. She was formerly Editorial Director of Oprah’s Book Club and Books Editor for O Magazine. Adam Philips , previously Director of Marketing at Dynamite Entertainment , joins AWA Studios as Director of Sales and Trade Marketing.

Art Director 60

Art Director Entertainment Agency Finance 60

Buffer

JANUARY 15, 2024

Every seasoned B2B marketer has their own idea of what good content looks like — I know I do — but to get a broader sense of what separates good from bad, I wanted to ask around. " 5.   "It’s always easier to state and emphasize a point with examples, and good content does exactly that," she says. 

Content 59

Content Freelance Content Marketing Editorial 59

BKA Content

NOVEMBER 14, 2022

However, that does not mean you should forego content marketing in favor of traditional marketing. The Reality of Legal Content Marketing. If you need more incentive to hire a legal content writer, consider these top three benefits of content marketing: Content helps users find you.

Content Writer 52

Content Writer Writer Content Copywriter 52

Content Marketing Institute

MARCH 22, 2018

Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially. Email sign-up readers are the holy grail of content marketers – readers who convert to subscribers. This is a sure sign iQ content is paying off.

Audience 106

Audience Editorial Team Editorial Social Media 106

Smart Blogger

JULY 14, 2023

Take a look… What Are Content Writing Services & Why Do You Need Them? In our digital age, where ‘ content is king ‘, the keyboard becomes a vital weapon. Virtually all online businesses and digital agencies require a regular flow of high-quality written content.

Writing Services 79

Writing Services Content Management System Writing Content Creation 79

Smart Blogger

NOVEMBER 15, 2022

This site is filled with helpful how-to articles on copywriting , content writing, writing contests , content marketing , article writing, and SEO writing. Check Out Agency Job Postings. Per Jon: One of the best potential clients is agencies because they usually have an ongoing need for writers.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

APRIL 17, 2018

If you’re not careful, you can end up with a random assortment of voices and tones in the content produced across your marketing ecosystem that doesn’t provide a consistent picture of your brand, or even use the same language consistently. Laminate your brand voice chart for content creators to keep on their desk, says @SFErika.

Brand 111

Brand Content Creator Electronics Editorial 111

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. Content syndication shouldn’t be all about link building.

Editorial Team 86

Editorial Team Editorial Content Creator Content 86

Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. Adding video to your site isn’t a “a fashion accessory, it’s a ‘must-have’ … for every commercial website,” according to EyeView , a video solutions agency. Have you been using video content on your site lately? Click To Tweet.

Website 108

Website Editorial Team Landing Page Content Creator 108

Neil Patel

SEPTEMBER 10, 2020

Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. Email engagement (e.g.,

Agency 145

Agency Content Marketing Marketing Content 145

Content Marketing Institute

MAY 23, 2018

Use @evernote for to-do lists, content ideas, business plans, notes, etc. HANDPICKED RELATED CONTENT: 7 Apps and Tools Obsessed by Content Marketers. HANDPICKED RELATED CONTENT: 7 Powerful Tools to Automate Tedious Content Marketing Tasks. Cover image by Joseph Kalinowski/Content Marketing Institute.

Marketing 100

Marketing Editorial Team Editorial Text 100

Neil Patel

NOVEMBER 6, 2020

Neil Patel Digital – Best for Linkable Content Marketing FATJOE – Best for Blogger Outreach Page One Power – Best for Strategic Links The HOTH – Best for Guest Posting RhinoRank – Best for Curated Link Building. Neil Patel Digital – Best For Linkable Content Marketing.

Portfolio 105

Portfolio Search Engine Optimization SEO Agency 105

Bramework

DECEMBER 21, 2023

Content Marketing Institute stated that 37% of marketers find that blogs are the most important method of content marketing. Crafting your blog so that it educates your audience 75% of the content and 25% offers links to your services, team or offerings is key. Is your mind blown yet?

Brand Awareness 98

Brand Awareness Blog Blogging Search Engine Optimization 98

Content Marketing Institute

DECEMBER 15, 2017

Burns: When we began experimenting with influencer marketing using tools like SheSpeaks and Klout , we noticed spikes in our online share of voice for the length of the program … then it would go back down to normal. Our agency team came up with the idea of creating what we call a Goodness Circle.

Recruitment 92

Recruitment Marketing Editorial Team Editorial 92

Content Marketing Institute

FEBRUARY 19, 2018

As the rise of social media and influencer marketing has led to exponential opportunities for content marketing for corporate brands, it also has presented countless opportunities for content marketing for personal brands. HANDPICKED RELATED CONTENT: 6 Steps to Get Your Whole Company Involved in Content Marketing.

Brand 107

Brand IT Social Media Editorial 107

Content Marketing Institute

FEBRUARY 8, 2018

She shared her answers at Content Marketing World, How Innovative Brands Are Getting More out of Their Mobile Native Advertising Campaigns. Native advertising goes by many names, including sponsored content, promoted content, paid posts , and branded content. What things, exactly? joepulizzi Click To Tweet.

Advertising 97

Advertising Editorial Content Marketing Ads 97

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Analyzing content. Check it out!

Marketing 105

Marketing Content Agency Content Marketing 105

Bramework

DECEMBER 1, 2023

This post will explore why in-depth, helpful content is crucial for attracting an audience, building brand reputation, and boosting ROI in today’s crowded digital landscape. High-quality content helps build brand reputation and trust, leading to more customers. This allows a brand to establish trust and credibility.

Content 52

Content Entertainment Brand Awareness Education 52

Content Marketing Institute

OCTOBER 30, 2018

It’s used by both B2B and B2C organizations to streamline their content marketing strategy. An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Click To Tweet.

Editorial Team 102

Editorial Team Content Manufacturing Keywords 102

Content Marketing Institute

MAY 9, 2018

HANDPICKED RELATED CONTENT: How Virtual Reality Could Change Content Marketing. Some of the fashion magazines are offering opportunities for advertisers to align products with editorial in the same issue. HANDPICKED RELATED CONTENT: The Art of the Cart: How Retail Brands Can Cash in on Content Marketing.

Brand 93

Brand Storytelling Food Manufacturing 93

ProBlogger

NOVEMBER 24, 2012

.” If you’re in a business that’s paying an agency to create content on your behalf and place it on niche- and audience-appropriate sites around the web, you might be surprised to learn how far short your chosen agency is falling. If only your agency took a more thorough approach to targeting content.

Content Marketing 42

Content Marketing Agency Marketing Content 42

Content Marketing Institute

JANUARY 15, 2018

The more mentions of the brand or its product in the bounds of a piece of content, the higher the (weakness) of that piece of content. Eric Kinaitis, director of content marketing, American Endowment Foundation. HANDPICKED RELATED CONTENT: How to Make the Leap from Product Marketing to Content Marketing.

Content 111

Content Content Creator Content Marketing Social Media 111

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Narrative Science and Quill.

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Neil Patel

JUNE 7, 2021

Consistently creating high-quality content isn’t easy, but an editorial calendar is a great way to plan out your schedule. AIDA is a commonly used marketing model, and it can help when you’re writing blogs. If you work for a company blog, you may want to hire a digital marketing agency to help you get started.

Banking 145

Banking Blog Blogging Keywords 145

Backlinko

APRIL 17, 2024

Top 12 SEO Agencies in 2024 In this section, we’ve put together a list of the top SEO services across the following categories: On-Page SEO Technical SEO Content Creation Local SEO Link building Ecommerce SEO SaaS SEO International SEO Note: Need help getting matched with the perfect agency for your needs?

SEO 117

SEO Agency Collaboration Content Creation 117

Neil Patel

JUNE 1, 2021

So this is like an editorial line for videos, with a good potential for going viral. If you want help with a video marketing strategy let our agency know. Memory Videos. People like to remember things that happened at certain times. This is a fact. You get to choose which types spark ideas for you and mesh with your brand.

Creativity 141

Creativity Storytelling Concept Audience 141