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What Does Creativity Mean To You: The IPA Director

Caroline Gibson

The shift in advertising spend to digital media, because of the immediate return, has fuelled the very short term approach to advertising; the majority of the spend is around activation, selling and getting clicks. There’s still a lot of excellent work by agencies, but the high volumes of work seen online detract from that.

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People Round-Up, Mid October 2023

Publishing Trends

At Enrichmentors, Shivam Taneja brand management intern has left effective immediately. At University of Virginia Press , Patricia Searl has been named director of digital publishing. In Agency news : Amy Bishop-Wycisk has joined Trellis Literary Management as agent. She was previously at William Morris Endeavor.

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What to do With an English Degree Besides Teach: 7 Unconventional Suggestions

Make a Living Writing

Good copy is stirs up emotions and ultimately steers audiences toward taking desired actions, such as making a purchase, signing up for an email list, or engaging with a brand. To get your foot in the door, some other job titles to look for are: editorial assistant , production assistant , marketing assistant , and literary agency assistant.

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People Round-Up, Mid-October 2022

Publishing Trends

Previously she was VP of Brand Development and Marketing at Warner Bros. Grace Rambo joins as Manager for Children’s Advertising and Paid Digital Media. In agency news… Tara Gilbert , lately Associate Literary Agent at the Jennifer De Chiara Literary Agency , joins KT Literary as Literary Agent. Entertainment.

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People Round-Up, Early April 2023

Publishing Trends

Most recently she was Division Director of Curriculum, Digital Media, and Communications at the Smithsonian Science Education Center. In agency news… Jana Hanson , formerly Agent at Metamorphosis Literary Agency , joins D4EO Literary Agency as Agent. Previously she was Senior Data Analyst at Callisto Media.

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Content Syndication: More Than a Traffic Boost

Content Marketing Institute

Getting one of your articles featured on a big news portal’s home page carousel meant that millions of people would be exposed to your story and learn about your brand. Some cases may involve a revenue share of the ads sold by the media outlet against the content hosted on its site, but most syndication deals involve no money.

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The Marketer’s 5 Step Guide to Beacon Technology

Neil Patel

As one Business.com article put it, with “Retail going digital and digital media coming to retail,” this technology is completely changing the marketing game. When Hillshire Brands decided to use beacon technology for the release of American Craft link sausages, the response was over-the-top.