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People Round-Up, Mid October 2023

Publishing Trends

At Hardie Grant North America, Natalie Lundgren has joined as an editorial assistant and Liz Correll has joined as a marketing specialist. At Enrichmentors, Shivam Taneja brand management intern has left effective immediately. At University of Virginia Press , Patricia Searl has been named director of digital publishing.

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People Round-Up, Mid-October 2022

Publishing Trends

Jessica Turner joins Webtoon as SVP of Marketing. Previously she was VP of Brand Development and Marketing at Warner Bros. Grace Rambo joins as Manager for Children’s Advertising and Paid Digital Media. Kaitlyn Sanchez joins Bradford Literary Agency as Agent; previously she was Literary Agent at Context Literary.

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The Marketer’s 5 Step Guide to Beacon Technology

Neil Patel

Beacon technology has completely revolutionized both business and marketing. As one Business.com article put it, with “Retail going digital and digital media coming to retail,” this technology is completely changing the marketing game. Step 6: Formulate a Beacon Marketing Strategy. The end result?

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11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Content Marketing Institute

If you (or your boss or client) are a newcomer to content marketing, the following books provide a comprehensive, up-to-date big view of how content marketing differs from advertising-based approaches (and the terms and values). John Hall’s Top of Mind brings a new level of humanity and long-range outlook to content marketing.

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LinkedIn Ad Best Practices: Comprehensive Guide

Neil Patel

For instance, you might look up a digital marketing agency, like Fresh Egg. In the age of digital media, having a steady stream of video views can increase visibility on social media. Growing the reach of your page helps spread brand awareness and increase engagement from new potential customers.

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How Social Media Can Affect Your Search Engine Rankings

ProBlogger

This is a guest contribution from digital media project manager Sandeep Sharma. Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media.