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The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

Moz

A detailed page on every specific service, procedure, or condition the practice handles, each with a section that explicitly states whether a telehealth or similar “virtual” option is applicable to it. Brodie Clark : Hospitality. Google Post notices: Google Posts are an effective way of communicating important changes to operations.

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Everything You Want to Know About Becoming a Freelance Copywriter

Susan Greene

My first real job after graduation was with an advertising agency, and I soon realized that writing marketing copy more closely fit my interests and my entrepreneurial spirit than broadcast journalism, so that’s the direction I decided to pursue. . Those pages allow me to learn about my client’s business and what makes them unique.

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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Transportation and travel services (auto sales and maintenance, auto rentals, travel agencies, tour guides, charging stations, etc.) A travel agency could manage business trips. Join local business organizations and become a community advocate. Emphasize communication rather than selling in this environment.

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Rural Local SEO: A Marketing Package Strong on Education

Moz

Can your marketing agency make a profit working with low-budget clients in rural areas? Could you be overlooking a source of referrals, publicity, and professional satisfaction if you’re mainly focused on landing larger clients in urban locales? Considerable benefits for your agency. Posted by MiriamEllis.

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Actually Accurate Analytics - Whiteboard Friday

Moz

We're a technical marketing agency specializing in technical SEO and advanced web analytics. Forums, subdomains, landing pages. A really common culprit is if you're using a tool like Marketo or HubSpot or Unbounce to build landing pages, it's really easy to forget to put Analytics on those pages.