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Exploring the Fascinating History of SEO

Content Hacker

First, let’s review the concept of SEO. When you use SEO, you focus on improving the content, structure, and technical aspects of a website so search engines like Google or Bing can find it easily and rank it highly. The term “SEO” itself was first used by the Webstep Marketing Agency in 1997. What Is SEO?

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27 Reasons Why Your Content Sucks

Content Marketing Institute

Consider this article the proverbial splash of cold water to help you wake up (or more importantly, wake your content up). More than 70 people responded to my request for examples of bad content, but almost all demurred to offer real-life examples. Sadly, I’m guilty of writing (weak) content at times,” she says. Click To Tweet.

Content 111
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How to Explain Content Marketing ROI to Win (or Keep) Buy-In

Content Marketing Institute

Explaining ROI starts with making sure executives understand the definition of content marketing and how it will get your brand to achieve goals. Metaphors are always a great way to relate new or misunderstood concepts. Here’s an apt one to use: Content marketing is a vehicle, and content marketing strategy is the engine.

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How the Content Marketing Landscape Has Changed With AI 

ContentWriters

Google: Quality Over Source, AI Content Not Penalized Marketing teams started the year cautiously testing gen AI’s capabilities, waiting to hear how Google would treat AI-generated content. On February 8, 2023, Google announced it would prioritize the quality of content over how it’s produced.

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How to Find Marketing Talent for Your Small Business or Agency

The Hoth

For instance, most small to medium-sized businesses won’t have the funds to keep a top-tier marketing agency on retainer. For example, in order to generate more organic traffic, you’ll need to regularly create SEO-friendly content for your audience, which takes quite a bit of time and effort. What types of content should they create?

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10 In-Demand Freelance Jobs (& Where To Find Them) in 2023

Smart Blogger

So, in no particular order… Content Writer A freelance content writer creates engaging, relevant, and informative digital content in the form of blog posts, social media posts, website articles, or ebooks. In fact, Demand Metric reports that 90% of all organizations use content in their marketing efforts.

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A Guide to Website Copywriting Services

BKA Content

Each piece of content should be directed toward the audience and focused only on one or two keywords. These searches may include keywords that relate to your business. Hiring a website copywriter agency unlocks access to a slate of great writers who can help you achieve your brand’s content marketing objectives.