Moz

APRIL 22, 2020

Often in SEO, we get so preoccupied with technical SEO (pagination, site speed, the latest Python course, etc.) that we forget the basis of winning SEO begins and ends with keywords. Not choosing keywords before you start with SEO means shooting in the dark — a likely losing gamble if your content will succeed or not.

Keywords 65

Keywords SEO Consulting Concept 65

ContentWriters

DECEMBER 13, 2023

They are typically adept advertisers whose skills include: Ability to write headlines Aptitude for catchy and concise short-form writing Capacity to simplify complex concepts for the consumer Persuasive mindset focusing on the last part of a buyer’s journey Content Writer Skills Content writers are educators at heart.

Copywriter 111

Copywriter Copywriting Writer Writing 111

ContentWriters

MAY 22, 2024

How Blog Writing Services Work Blog writing services are agencies that have teams of specialized writers who create content for clients across multiple industries. If you’re doing this internally, you’ll need to build systems and methods for keyword research, conversion tracking, and content generation.

Writing Services 59

Writing Services Writing Script Blog 59

Moz

JANUARY 31, 2021

Way back in 2015, I published an article giving away a free, simple, forecasting tool, and talking through use cases for forecasting in SEO. If you need a refresher on when to use forecasting in general, and concepts like confidence intervals, refer to the original article linked above.). Types of SEO forecast.

SEO 73

SEO Warehousing Keywords Copy 73

Neil Patel

MARCH 26, 2019

So, with everyone thinking from a global perspective, why do you think of your SEO from a national or regional perspective? . Don’t beat yourself up just yet, I used to think about SEO from a national perspective until a Google employee opened up my eyes. And once I cracked the nut of international SEO, my traffic exploded….

SEO 111

SEO Keywords Brand Landing Page 111

Smart Blogger

JULY 27, 2023

Digital marketing agencies look for content writers to craft compelling stories for their clients. SEO Understanding : Writing for digital platforms means understanding SEO. Familiarize yourself with keyword research, meta descriptions , and how search algorithms work. Gain a solid foundation in SEO principles.

Content Writer 72

Content Writer Freelance Writer Pharmaceutical 72

Moz

JUNE 10, 2020

Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. What I want to cover here is understanding the right times to run an SEO split-test, and not how you should be running them. I run a CRO program at an agency that’s well-known for SEO.

Engagement 64

Engagement SEO Architecture Utilities 64

Moz

JUNE 10, 2020

Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. What I want to cover here is understanding the right times to run an SEO split-test, and not how you should be running them. I run a CRO program at an agency that’s well-known for SEO.

Engagement 64

Engagement SEO Architecture Utilities 64

Content Hacker

MAY 19, 2023

Why you need to understand keyword research and SEO optimization (crucial for reaching a wider audience). If you focus on digital marketing agencies : Offer advice about creating high-quality content that drives organic traffic while adhering to SEO best practices.

Blog Post 93

Blog Post Blog Blogging Post 93

Elna Cain

SEPTEMBER 27, 2022

Financial writers can work for a company or agency or on a freelance or contract basis. It is the goal of the financial writer to create content that is both informative and engaging while taking rather complex financial concepts and breaking them down into easier to understand and bite-sized pieces of information.

Finance 130

Finance Portfolio Writing Freelance 130

Content Hacker

MARCH 21, 2023

AI TRAINING: Step-by-Step Keyword Research to Generating Inbound Content with AI (Practical/How-To) We debated launching a new course, vs. adding to the curriculum. He’d been in the middle of a very frustrating relationship with a costly, one-sided writing agency that only cared about making money off of him.

Ads 81

Ads Long Form Content Agency Content Creation 81

Fat Joe

JUNE 2, 2023

It can be a powerful tool for SEO. In this guide, we’ll cover: How topical authority works Why it matters for SEOs and content marketers Actionable steps to build and measure it What Is Topical Authority? Strong topical authority makes you more likely to rank high in search results for your target keywords.

IT 52

IT Finance Keywords Concept 52

Backlinko

MARCH 25, 2024

SEO Agency of the Year Winner Harry Sanders started StudioHawk when he was just 17 years old and homeless. 1 SEO software of choice? Harry Sanders , Founder of StudioHawk Semrush will cover most of your SEO needs. But to scale your agency, you’ll benefit from specialized software across different areas of your business.

Agency 100

Agency SEO Keywords Projects 100

BKA Content

MARCH 8, 2023

This technology represents a rich opportunity for brands to access organic traffic when they buy SEO articles. For example, the SEO firm Wordlift found that 25% to 42% of its clients’ organic traffic originated from Google Discover. Likewise, pages that appear on Google Discover don’t necessarily have a high SEO ranking.

Writing Services 52

Writing Services Agency SEO Social Media 52

Moz

OCTOBER 18, 2020

We asked five local SEO experts to zero in on the trends and tactics businesses across five industries should focus on to get ahead — and stay ahead — during this time. For more local insights, download our State of Local SEO Industry Report. For more local insights, download our State of Local SEO Industry Report. HVAC company?

Hospitality 78

Hospitality SEO Consulting Landing Page 78

Content Hacker

AUGUST 28, 2023

So why would someone like me suddenly take a role working at a leading SEO AI writer? 2021 to 2022 – the AI skeptic When I sold my writing agency in 2021, I knew that GPT would change everything. I’d been used to the agency life, where sales rolled in almost on autopilot day after day – the agency I sold in 2021.

Content 92

Content Agency Long Form Content Writer 92

Neil Patel

MARCH 29, 2021

You can use any of the following keyword searches to find blogs that accept guest posts. Just replace keyword with keywords from your industry. Since the easiest one to search is Twitter, you should try running a Twitter search for the keyword “guest post” to get the latest tweets about guest posts in your industry.

Blog 145

Blog Blogging Social Media Keywords 145

CoSchedule

JULY 25, 2022

When connecting your product to an outside concept, look for specific features to cite alongside real-life examples. Digital Agency Selection Guide (Gray Box) White Paper Example. Even though agencies aren’t technically a product, this Gray Box white paper on agency selection counts as a product comparison white paper.

Healthcare 52

Healthcare Government Agency Education 52

Neil Patel

JUNE 9, 2020

The 4 Ps of marketing is a famous concept that summarizes the 4 basic pillars of any marketing strategy: product, price, place, and promotion. The origin of the concept, also known as marketing mix , goes back to 1960 when McCarthy introduced it in his book Basic Marketing: A Managerial Approach. But sadly nothing is that easy. :/.

Marketing 145

Marketing Promotion Concept Agency 145

Shorthand Content Marketing

APRIL 22, 2022

’ So, if you’re interested in doing content writing, copywriting, SEO content strategy, or a blend of all three, this article will hopefully help you. This concept was all the rage back in 2015 because Hubspot was changing the SEO landscape by creating thousands of pieces of content per month.

Content Writer 52

Content Writer Writer Healthcare Content 52

Fat Joe

APRIL 14, 2023

At FATJOE we’ve been helping SEO agencies and teams expand their SEO and marketing services for over a decade. In that time we’ve learned a thing or two not only about our clients but about the common problems SEO agencies face. They might be unaware of SEO or, even worse, slightly aware of it.

Agency 105

Agency SEO Recruitment Content Creation 105

Express Writers

FEBRUARY 14, 2023

They understand the short attention spans of readers, have a handle on SEO concepts, and realize their writing targets specific audiences who need a product. Self-Motivated Many copywriters are freelancers or work remotely through agencies. This kind of writing distracts from the purpose of copywriting.

Copywriter 97

Copywriter Copywriting Writer Copy 97

Content Hacker

AUGUST 27, 2023

So why would someone like me suddenly take a role working at a leading SEO AI writer? 2021 to 2022 – the AI skeptic When I sold my writing agency in 2021, I knew that GPT would change everything. I’d been used to the agency life, where sales rolled in almost on autopilot day after day – the agency I sold in 2021.

Content 52

Content Agency Long Form Content Writer 52

BKA Content

MAY 18, 2023

There are a few ways that online article writing can help increase your audience: SEO: Search engine optimization is a powerful way to bring interested visitors to your website. As you design your online article writing strategy, you should consider which search terms and keywords you want to target.

Writing 52

Writing Search Engine Optimization Social Media Writer 52

Content Marketing Institute

JANUARY 9, 2019

Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. His examples helped transform abstract concepts into tangible use cases. Later in this article, I share Chris’ advice about how marketers can apply these AI concepts.

Content Marketing 92

Content Marketing Marketing Content Text 92

ProBlogger

FEBRUARY 10, 2014

When you use Google Analytics to track your blog’s traffic, you may see (not provided) on your list of keyword searches. Simply put, this is Google’s way of encrypting keyword searches in the name of privacy and security. If you heavily rely on keyword analytics for the content you produce, you may be in a bit of a panic.

Keywords 43

Keywords Blogger Construction Copywriter 43

Neil Patel

MARCH 4, 2021

You may have heard of a concept called first-mover’s advantage or FMA. The early adopters of SEO were able to dominate the SERPs and gain massive organic search traffic. The entire SEO industry depends on a bot. You can set your bots to trigger responses based on keywords that your leads use in their message.

Sales 143

Sales Landing Page Engagement Lead Generation 143

Neil Patel

OCTOBER 1, 2019

I’ve been doing SEO for a long time… roughly 18 years now. Or if you need extra help, check out my ad agency. Compared to all of the previous years, I started to feel like I didn’t have control as an SEO anymore back in 2017. Think of it this way: Google doesn’t get the majority of their traffic from SEO. A new trend.

SEO 111

SEO Banking Ads Concept 111

Moz

JANUARY 28, 2019

Posted by BritneyMuller In Chapter 6 of the new Beginner's Guide to SEO, we'll be covering the dos and don'ts of link building and ways your site can build its authority. Google has confirmed that links and quality content (which we covered back in Chapter 4) are two of the three most important ranking factors for SEO.

SEO 51

SEO Brand Awareness Editorial Engineering 51

Content Marketing Institute

JANUARY 15, 2018

Regurgitation of basic information that’s reformatted on a company blog with a lot of injected ads, unnecessary links, and keyword stuffing in hopes of achieving a high SERP rank. I rewrote this post about concussion-related light sensitivity, even though it was already ranking number one for several target keywords.

Content 111

Content Content Creator Content Marketing Social Media 111

Content Marketing Institute

JUNE 7, 2018

Metaphors are always a great way to relate new or misunderstood concepts. Your content marketing strategy that calls for crafting a blog and posting three times a month targeting keywords your desired audience is using to search, that’s the engine. Average rate of SEO leads-to-sales conversions – 14.6% based on a HubSpot study.

Content Marketing 101

Content Marketing Marketing Content Persuasion 101

ContentWriters

FEBRUARY 21, 2024

Would SEO be reshaped and redefined? In this white paper, we dive into these discoveries, shedding light on how generative AI is impacting content creation and SEO, including how marketers are harnessing AI’s potential while navigating its limitations. Kaitlyn Bose, co-founder of the SEO agency Frac.tl into its workflow.

Content Marketing 59

Content Marketing Marketing Content Creation Content 59

Neil Patel

APRIL 21, 2021

Although the concept only appeared a few years ago, everyone today knows what an “influencer” is. Here is what my hashtags look like in their platform: Google Alerts: Set alerts for keywords pertaining to your brand to identify people who actively write about topics in your realm. Influencers yield a lot of power.

Social Media 133

Social Media Blogger Media Brand 133

Neil Patel

MAY 4, 2021

Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. I started in the trenches of SEO before learning content marketing , conversion rate optimization, influencer marketing, social media marketing , and more. This is how professional publishing and social agencies work.

Social Media 145

Social Media Construction Digital Marketing Engagement 145

Moz

DECEMBER 16, 2020

SEOs and marketers around the world had to deal with their day-to-day work moving home, alongside a host of natural disasters, civil rights issues, and a pandemic that will alter our industry and global economy for years to come. No surprises here: number one (by far) was "SEO". What percentage of your day-to-day work involves SEO?

Blog 57

Blog Blogging Social Media SEO 57

The Hoth

DECEMBER 19, 2022

If so, a local SEO strategy can help you raise brand awareness and attract potential customers. . The most effective online marketing strategy for these types of businesses is known as franchise SEO. . It bears many similarities to local SEO but also has some completely unique challenges that franchisors need to understand. .

SEO 103

SEO Keywords Engineering Search Engine Optimization 103

Fat Joe

MAY 5, 2023

Finding SEO clients in any consulting business is not always easy. Having 10+ years of experience running an SEO agency, we set out on a mission to find out how to get SEO clients consistently. (Updated for 2023!) We can almost guarantee that there are many that you haven’t tried before, or even thought about!

SEO 105

SEO Agency Lead Generation Education 105