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If You Aren?t Using Website Videos, You?re Missing These 3 Benefits

Content Marketing Institute

Adding video to your site isn’t a “a fashion accessory, it’s a ‘must-have’ … for every commercial website,” according to EyeView , a video solutions agency. But that doesn’t mean just posting any video on any page and expecting a return. Webprofits added a video to the landing page and saw the increase in conversion rate by 16.4%

Website 109
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Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try

Content Marketing Institute

Similarly, in October 2016, the lingerie retailer Cosabella replaced its digital agency with an AI platform named Albert. “It shopcosabella replaced its digital agency w/ an AI platform & more than tripled its ROI. HANDPICKED RELATED CONTENT: Why Automation Is the Future of Content Creation. Image source.

Marketing 105
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37 Beginner-Friendly Ways to Find Freelance Writing Jobs (2023)

Smart Blogger

Unless you want to spend your freelance writing career slumming through content mill after content, and getting paid peanuts, you need to level up your content creation skills. Because those high-paying freelance content jobs you lay awake dreaming about? Check Out Agency Job Postings.

Freelance 126
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8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

Content Marketing Institute

Unbounce , which has his landing page. Vishal’s observations line up with the Content Marketing Institute’s latest research , which Lisa Murton Beets recently summarized (bolding is mine): Eighty-eight percent of top performers value creativity and craft in content creation and production, compared with 74% of all respondents.