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If You Aren?t Using Website Videos, You?re Missing These 3 Benefits

Content Marketing Institute

Adding video to your site isn’t a “a fashion accessory, it’s a ‘must-have’ … for every commercial website,” according to EyeView , a video solutions agency. But that doesn’t mean just posting any video on any page and expecting a return. Webprofits added a video to the landing page and saw the increase in conversion rate by 16.4%

Website 109
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Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try

Content Marketing Institute

Similarly, in October 2016, the lingerie retailer Cosabella replaced its digital agency with an AI platform named Albert. “It shopcosabella replaced its digital agency w/ an AI platform & more than tripled its ROI. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Marketing 105
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37 Beginner-Friendly Ways to Find Freelance Writing Jobs (2023)

Smart Blogger

Check Out Agency Job Postings. Per Jon: One of the best potential clients is agencies because they usually have an ongoing need for writers. So how can you get work from agencies? The other way is to keep checking their “career” page: The Content Marketing Institute maintains a detailed database of agencies.

Freelance 126
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4 Steps to Speed Up Your Website and Look Better to Google

Content Marketing Institute

Limit the number of redirects to one – from one URL to the final landing page. Limit the number of redirects to one - from one URL to the final landing page, says @ab80. ? Logically, content compression shortens the time it takes to load your page as well as improves rendering time. Click To Tweet.

Website 97
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8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

Content Marketing Institute

Unbounce , which has his landing page. Develop separate processes as needed to cover distinct categories of leads; for example, Vishal used categories like digital marketers, life-sciences consultants, pharma directors, agency leaders, innovations directors, and brand managers. You can connect that page to your ad processes.

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The 5 New Rules of Video Marketing Success

Content Marketing Institute

As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. If it doesn’t have internal capabilities, it hires an agency to make and deliver it. This video lives on YouTube and sometimes is embedded onto a web page. Old model of video marketing. Image source.

Marketing 109
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12 Types of Awesome Visual Content You Can Use in Your Blog Posts

Content Marketing Institute

A long time ago, I was a designer for a small advertising agency. Takeaway tip: If you create a custom print magazine, upload it on your blog or create a special landing page for the magazine like CMI does with its magazine, Chief Content Officer (CCO). Today I present 12 types of visuals you can use in a blog post. Conclusion.

Blog Post 111