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What’s the Difference Between a Content Creator and an Influencer?

Neil Patel

In today’s internet-focused age, words like “content creator” and “influencer” are thrown around on nearly every social media platform. In a nutshell, content creator is a broad term describing someone who produces some form of content, including but not limited to blog posts, videos, photography, and reels.

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How to Choose The Right Content Marketing Agency

Neil Patel

Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. Email engagement (e.g.,

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The Best Content Marketing Books for 2023

Shorthand Content Marketing

For anyone interested in content marketing and using it to their advantage, there have been many great content marketing books published over the past 25 years that can help. Both elements are equally important when it comes to creating a successful content marketing strategy.

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The 8 Best Content Marketing Companies of 2020

Neil Patel

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. The 8 Best Content Marketing Companies of 2020.

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The Ultimate Jump-Start Guide to Content Marketing

Intergrowth

From small businesses to startups to major corporations, everyone is starting to realize just how powerful content marketing can be. Today, we’re delving into content marketing, how to build a content marketing strategy, and why it’s worth investing in. What is Content Marketing? Because it is.

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The 9 Core Roles on an Established Content Team

Intergrowth

No two content marketing teams look the same. In some organizations, the content department exists of a single marketing manager who works with an outside digital marketing agency to build content for their website. The chief marketing officer (CMO) is the captain of that ship.

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5 Mobile Content Marketing Strategies for 2023

Shorthand Content Marketing

What this means for your marketing is that you must focus your content around the mobile and tablet user, rather than the desktop. Mobile content marketing will become the norm in the years ahead, and content creators must be prepared. What is Mobile Content Marketing?