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In a world of AI-generated marketing, where’s the Creative Director?

Nick Ursborne

As a budding young copywriter in the early 1980s, I worked with an art director as my partner, and our work was overseen by the agency’s creative director. Creative directors were at the top of the pile in Creative Departments. They shaped the overall creative output of the agency. I see the attraction.

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Creative B2B Campaigns, with examples

Bright Company

For too long, creative B2B campaigns have stood in the shadows while consumer brands have been at the forefront of the creativity curve. Consumer brands are renowned for pushing creative boundaries. They surprise us with unique partnerships and collaborations and produce some of the world’s most loved content.

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What Does Creativity Mean To You: The IPA Director

Caroline Gibson

CG: IPA stands for Institute of Practitioners in Advertising … in other words, the creative industry. How do you think the meaning and value of creativity has changed over the years? Media opportunities have multiplied at the rate of knots, bringing the need for different creative skills to communicate with people effectively.

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The Advantage of Using NetSuite for Advertising and Digital Marketing Agencies

Blogtrepreneur

Digital marketing agencies perform a service for other businesses that is incredibly valuable. This digital marketing agency has internal operations, employees, business technologies, and challenges to contend with. Better Client Communication Communication with clients is crucial for advertising agencies.

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Compare The Best Web Design Agencies

Quick Sprout

The best web design agencies are Clay and Digital Silk. Having launched several high-profile websites, I’ve worked with countless web design agencies throughout my career. But when you pick a bad website agency, nothing will seem to go right. The Top 5 Best Web Design Agencies. Want to jump straight to the answer?

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Build an AIO Writing Agency with Insane Profit Margins: Here’s How

Content Hacker

Are you a writer, a freelancer, a marketer, or an agency? I know because I was once a writing agency owner. That agency ran on 100% human power, and it took us 7 years to reach 50% profit margins. Today, if I could do it over again, I would scale my agency faster with AI, and I would use a tool like Content at Scale to do it.

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How to Choose The Right Social Media Agency

Neil Patel

You might want to work with a social media agency if you: have a budget but aren’t sure how to get the most from it are struggling to increase performance don’t know how to measure the results of your social media efforts etc. 3 Characteristics that Make a Great Social Media Agency. How to Work with a Social Media Agency.