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How to Build a Great Content Marketing Editorial Calendar

ContentWriters

Having a content marketing editorial calendar can help you and your team stay organized. A content marketing editorial calendar provides a schedule for publishing the assets that drive your content strategy. These could include the content type, publishing channel, target persona, CTA, publish date, or something else.

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How to Create an Editorial Calendar That Drives Results

Contently

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. A well-crafted, results-focused editorial calendar ensures your content efforts aren’t just a shot in the dark. The Anatomy of a Results-Focused Editorial Calendar 1.

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Why Do Publishers Close Imprints?

Jane Friedman

Harlequin Teen (started in 2009) was relaunched as Inkyard in 2019, publishing both YA and middle-grade fiction. It’s only logical: Publishing is a business, and if the imprint doesn’t earn its keep, there’s only so long it can continue. Publicist Kathleen Schmidt , who has had a long career in traditional publishing, agrees. “If

Publisher 100
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People Round Up, Early March, 2024

Publishing Trends

PEOPLE Co-Founders Madeline McIntosh, Nina von Moltke and Don Weisberg announced the launch of Authors Equity, a new collaborative book publisher. McIntosh holds the title of CEO and Publisher, von Moltke is President and Weisberg is Senior Advisor. Sam Priddy will serve as publisher.

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People Round Up, Early April, 2024

Publishing Trends

PEOPLE Penguin Random House , Anna Paustenbach will join Avery Publishing as executive editor on April 1st. At Random House , Sara Birmingham will join May 6 as executive editor, reporting to VP editor in chief Ben Greenburg and working closely with editorial director Caitlin McKenna , to expand the fiction list.

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Content Planning: How to Create An Effective Editorial Calendar for Your Content Efforts

Intergrowth

Build a well-constructed editorial calendar. Whether you intend to post once a day, once a month, or multiple times per week, it’s the best way to ensure that all writers, editors, and publishers on your team are on the same page. Content types include: Blog posts. Social media posts. Ready to up your content game?

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People Round-Up, Early September 2023

Publishing Trends

SVP and publisher of Avery and Tarcher Perigee , Megan Newman , has taken PRH ’s VSO package and will retire in December. Casey Hampton has joined Knopf Doubleday Publishing Group as senior designer. President and publisher of HarperCollins Children’s Books , Suzanne Murphy will leave the publisher at the end of the month.