Content Marketing Institute

JANUARY 3, 2018

In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. Click To Tweet. They’re insiders.

Management 72

Management Electronics Media Architecture 72

Content Marketing Institute

JUNE 25, 2018

Here’s how we did it for one project: Published post monthly rounding up the brand’s mentions in blog articles and videos. Tweeted these mentions the last Thursday of every month using the brand hashtag and tagging the article authors (and other tools included in those articles alongside our brand). Excludes my tweets.

Brand 99

Brand Content Editorial Team Social Media 99

Smart Blogger

NOVEMBER 15, 2022

What are some high-quality articles you’ve written?”. This site is filled with helpful how-to articles on copywriting , content writing, writing contests , content marketing , article writing, and SEO writing. Your article is so good, she wants to hire you. Create a Writing Portfolio That Kicks Butt. “Do And your answer?

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

OCTOBER 24, 2018

For example, Duda , an innovative website builder, allows publishers to easily enable PWAs on their sites. ” The device responds with an excerpt from the top news article and the publisher’s name. With this new feature, the publishing site gets double exposure. Don’t read the whole article.

Editorial Team 90

Editorial Team Content Editorial Communication 90

Content Marketing Institute

MARCH 1, 2018

We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. On one fateful week in August 2017, after months of sweating, we published our findings on three tests. A version of this article originally appeared in the February issue of Chief Content Officer.

Brand 91

Brand IT Editorial Team Social Media 91

Content Marketing Institute

MARCH 5, 2018

If you’re considering livestreaming, make a commitment to publish on a regular schedule. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. A version of this article originally appeared in the February issue of Chief Content Officer. Embrace consistency.

Editorial Team 105

Editorial Team Entertainment Content Creator Editorial 105

Content Marketing Institute

DECEMBER 7, 2018

In the following example, when a new item is published to my blog, it’s automatically posted to my Facebook page. Set up a few cause-and-effect triggers so each time you publish a blog post it automatically gets promoted on your social media. Click on the “explore” tab to set up your cause-and-effect triggers.

Content Marketing 96

Content Marketing Proofreader Marketing Editorial Team 96

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Always ask them to write a test article. I’ve never regretted waiting until the next day to publish,” says Caroline Vella, freelance content writer and editor. “I These writers make content marketing run.

Writer 106

Writer Content Freelance Editorial Team 106

BKA Content

NOVEMBER 14, 2022

Publishing content regularly is the easiest and most affordable way for lawyers to get found, which is why if you don’t already have a legal content writer on your team, it may be time to hire one. Unexciting Subject Matter: Legal articles can quickly become wordy, tedious and flat-out boring.

Content Writer 52

Content Writer Writer Content Copywriter 52

Content Marketing Institute

NOVEMBER 12, 2017

And, they are creating well-written, data-backed articles, he said. Though Narrative Science doesn’t publish pricing for Quill, I looked at Quora where one person reported a tier pricing system and shared numbers that were in the ballpark of what a few people in the industry confirmed to me. I was surprised. Cost of content creation.

Content Creation 107

Content Creation Content Editorial Team Storytelling 107

Content Marketing Institute

OCTOBER 16, 2018

Most of the 4 million blog posts published each day get lost in the noise. Don’t forget to click points on the graph to see the most engaged articles during that period. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Original content is a must.

Content 100

Content Editorial Team Keywords Construction 100

Content Marketing Institute

JULY 24, 2018

Jason Schemmel , social media manager, Harper Collins Christian Publishing . Buy native advertising to drive traffic to articles and then quickly grow my email list. Grow your #email list by buying #nativeadvertising for your articles, says @ctrappe. CMWorld Click To Tweet. Create quarterly e-books. CMWorld Click To Tweet. .

Content Marketing 102

Content Marketing Marketing Content Content Creation 102

Content Marketing Institute

DECEMBER 19, 2018

Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging. HANDPICKED RELATED CONTENT: 13 Reasons Why You Should Consider Text-Based Marketing.

Content Marketing 85

Content Marketing Government Marketing Food 85

Content Marketing Institute

NOVEMBER 20, 2017

Online media, such as The Washington Post, recommend articles based on your reading history. It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. As you read this article, look for an idea that has your name on it – the one thing you’d like to try. You get it.

Marketing 104

Marketing Content Agency Content Marketing 104

ProBlogger

JULY 30, 2014

You could write the most fascinating and informative article, but with so many other companies now employing writers to do the same, it’s still hard to to get the attention you need. Aggregating content from over 25,000 publishers worldwide, the service uses Google’s algorithms to search for and promote the top news stories of the moment.

SEO 52

SEO Editorial Team Content Management System Editorial 52

ProBlogger

MARCH 16, 2014

The first mistake: I wrote guest articles for everyone. I believed, that the more articles of mine were published – the better results they would bring to my websites. Every blog, even if it had low PR and DA, had a chance to get a guest article from me. Give me more! More blogs! . Literally. How many ad blocks are there?

Post 47

Post Editorial Team Proofreader Editorial 47

Neil Patel

OCTOBER 13, 2020

If you use a common header for your articles, for example, you can type a few keys and have it auto-populate the phrase. Google Drive allows you to create shared folders that everyone in your editorial team (writers, editors, publishers, etc.) One of my favorite tools for this is TextExpander. can all review.

Freelance 141

Freelance Projects Manufacturing Social Media 141

ProBlogger

APRIL 27, 2016

Like this, for instance: With the contact list ready, start writing emails to webmasters and making agreements about publishing. If you aim to contact a news portal, not a personal blog, then look for an email of its Editor in Chief or editorial team. How often do they publish their works? Social networks.

Editorial Team 34

Editorial Team Promotion Freelance Editorial 34

Content Marketing Institute

OCTOBER 8, 2017

You know this article format. Why are some of the best content creators publishing the same type of article over and over? And why are these articles so damn popular? Let’s examine this article model from beginning to end. These articles are, by definition, exploring how awesome these companies are.

Content Creator 100

Content Creator Audience Script Content 100

Content Marketing Institute

JANUARY 18, 2018

One article , for example, describes an emergency button that outdoor adventurers can attach to their clothing. How do we evolve from seeing content as sales collateral to acting like publishers? Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one.

Publisher 109

Publisher Publishing Publishing Editorial Team 109

Content Marketing Institute

JUNE 27, 2018

Here’s how it works: The Quuu community submits unique social posts through Quuu Promote into categories that are reviewed by Quuu’s editorial board to ensure quality. For the purposes of this article, it’s the collaboration tool set that shines. A collaboration tool like @zohosocial allows you & your team to make decisions faster.

Collaboration 109

Collaboration Content Editorial Editorial Team 109

Content Marketing Institute

MAY 29, 2018

Editor’s note: You may have missed this article when CMI published it a couple years ago. Mintent: Build your editorial calendar (free version). An editorial calendar is essential for content marketing. Your #editorial calendar enables you to see content gaps or surpluses, says @IanCleary. Click To Tweet.

Content Marketing 106

Content Marketing Editorial Marketing Content 106

Content Marketing Institute

NOVEMBER 28, 2017

one of the attendees asked me to write an article about creating a successful podcast. They probably started with a blog or a video series, or maybe a network or print magazine , or the podcaster was a published author with a following. Once the podcast’s MP3 file is complete, it is published using Liberated Syndication (Libsyn).

Editorial Team 95

Editorial Team Editorial Content Marketing Construction 95

Content Marketing Institute

SEPTEMBER 17, 2018

Editor’s note: You may have missed the original post when we published it a couple years ago. Submit an article to Quuu Promote and it will be automatically shared via hundreds of real Twitter, Facebook, and LinkedIn accounts. For example, when you publish a new blog post (“this”), an update automatically posts to Twitter (“that”).

Promotion 109

Promotion Content Social Media Editorial Team 109

Content Marketing Institute

MARCH 27, 2018

HANDPICKED RELATED CONTENT: A Proven Process to Curate Content and Publish a Roundup of Industry Influencers. Thank them for their contribution and share the article with them. Include the article link and the suggested social for easy sharing. An 8-Step Process to Use Influencers to Elevate Your Brand. Checklist orientation.

Recruitment 104

Recruitment Marketing Brand Awareness Editorial Team 104

Content Marketing Institute

JANUARY 26, 2018

In Content Marketing Institute articles, you probably see “content calendar” and “editorial calendar” used interchangeably. The term “editorial calendar” sometimes refers to a published list of issue themes and dates that sales teams use to book advertising into publications. Where it’s published.

Editorial 111

Editorial Government Content Editorial Team 111

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

Editorial 78

Editorial Content Editorial Team Projects 78

Content Marketing Institute

APRIL 12, 2018

Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan. Here are some things the content team at Capital Group does: Conduct polls on Capital Ideas site. The team then creates articles accordingly. Our articles give them that.”. Stay plugged in to audience needs. What else can I tell them?”

Brand 104

Brand Content Editorial Team Editorial 104

Content Marketing Institute

DECEMBER 29, 2017

With a hat tip to Andrea Fryrear , who wrote the original articles profiling the CMY finalists, here are six stolen ideas to inspire you to build something marvelous – and uniquely your own. 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. pschiller Click To Tweet. Stolen from: Kira Mondrus, SecureWorks. Click To Tweet.

Content Marketing 98

Content Marketing Marketing Editorial Content 98

Content Marketing Institute

APRIL 20, 2018

MeetEdgar publishes the scheduled posts in each category; when the content runs out, the tool starts reposting it automatically. When you want to add new points of view to an existing article, BuzzSumo can help you find influencers and experts on your topic. You can check when a piece is scheduled to post by looking at the queue.

Editorial Team 102

Editorial Team Content Social Media Collaboration 102

Moz

DECEMBER 13, 2020

In link building, all those bloggers, publishers, editors, etc. Links from influencers or experts : Prior to publishing your article, reach out to those influencers and get their quote (opinion) to include in your article. Consider inviting them to contribute a quote to your article as well.

Lead Generation 60

Lead Generation Content Creation Social Media Editorial 60

Content Marketing Institute

JANUARY 29, 2018

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. You add your human editorial perspective while integrating your 360-degree brand. It: Fills your editorial calendar with quality content from a variety of voices.

Editorial 110

Editorial Editorial Team Content Social Media 110

Content Marketing Institute

MARCH 13, 2018

Aside from publishing his own weekly newsletter, The Full Monty, he enjoys reading and evaluating other newsletters. The editorial team throws in content that delights them. As I played with the Quartz app – I mean, as I did research for this article – it took me a while to catch on to the way the two blue buttons work.

Editorial Team 110

Editorial Team Editorial Storytelling Text 110

Content Marketing Institute

SEPTEMBER 7, 2018

Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness. That’s because publishers tend to favor infographics that keep branding to a bare minimum – usually a logo hidden right at the bottom of the content.

Brand Awareness 111

Brand Awareness Brand Content Editorial Team 111

Content Marketing Institute

NOVEMBER 6, 2017

By contrast, publishing new data and research is a great way to build a robust link profile. Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. SEO Click To Tweet.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

AUGUST 6, 2018

Editor’s note: You may have missed this article when CMI published it in 2016. I don’t expect every company to publish what they earn vs. what they pay people the way Buffer does, but it’s a warm-and-fuzzy approach to helping disconnected folks like moi see the humans behind a software company.”. Three reasons. (1)

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

NOVEMBER 27, 2017

This primary article contains points and takeaways you can elaborate on in other articles – the spoke content. You can use these articles as excellent standalone pieces to submit as posts on sites that accept guest bloggers. How to Choose Relevant Memes for Your Next Viral Article. How to come up with spoke content.

Editorial Team 93

Editorial Team Post Content Creation Long Form Content 93