Content Marketing Institute

JANUARY 24, 2019

However, advancing technology is creating ample ways for brands – regardless of the size of their teams – to reach and grow their audiences on social media. It’s imperative to find influencers that are the right fit for your brand’s values, personality, and audience. says @AliceOh_. Account ages.

Social Media 98

Social Media Media Editorial Team Collaboration 98

Content Marketing Institute

NOVEMBER 30, 2017

HANDPICKED RELATED CONTENT: 5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas. 4 Ways to Shift Your Thinking to Truly Focus on Your Audience. Please note: All tools included in our blog posts are suggested by the sources, not the CMI editorial team. Click To Tweet.

Content 222

Content Editorial Editorial Team Content Marketing 222

Content Marketing Institute

OCTOBER 15, 2018

Our content was too academic and didn’t resonate with our audience. When we focused on making it more readable for our audience, business grew. Is your brand deliberately centered on readability? Poor readability is a signal that you’re not looking after your audience. Don’t have an engaged audience. Lose revenue.

Medical 94

Medical Proofreader Government Editorial Team 94

Content Marketing Institute

DECEMBER 15, 2017

Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. These are not people who charge money or make a career out of influencer marketing; they are real people who enjoy the opportunity to engage with our brands.

Recruitment 93

Recruitment Marketing Editorial Team Editorial 93

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog.

Landing Page 92

Landing Page Editorial Team Editorial Brand Awareness 92

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Getting one of your articles featured on a big news portal’s home page carousel meant that millions of people would be exposed to your story and learn about your brand. Click To Tweet.

Editorial Team 87

Editorial Team Editorial Content Creator Content 87

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. These give us critical demographic information about our audience.@Twitter Twitter & @Facebook analytics give critical demographic info about our audience, says @ChristinKardos. No one post can provide all relevant tools in the space.

Social Media 109

Social Media Management Media Editorial Team 109

Content Marketing Institute

DECEMBER 4, 2018

Taken for its denotative meaning, clickbait does what all content marketers want – it entices the audience to click on the headline and consume their content. The problem with clickbait, says Gregory Golinski, head of digital marketing at YourParkingSpace.co.uk, is that it’s a one-sided deal with your audience. aselepak Click To Tweet.

Content 97

Content Editorial Team Entertainment Content Creator 97

Content Marketing Institute

OCTOBER 16, 2018

Most of the 4 million blog posts published each day get lost in the noise. Write for your niche audience persona – Each business has (or should have) a unique value proposition to offer a unique set of customers. Specifically, that’s the audience persona you created when you put together your content marketing strategy.

Content 101

Content Editorial Team Keywords Construction 101

Content Marketing Institute

SEPTEMBER 19, 2018

If you want results with less effort – and it makes sense for your audiences – think about localized markets. Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning. HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. Click To Tweet.

Editorial Team 100

Editorial Team Contractor Freelance Content 100

Content Marketing Institute

AUGUST 23, 2018

Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. These in-house providers range from small or centralized teams serving the entire organization to individuals leading department efforts. But what makes a team exceptional? Additional tips for a powerful team.

Content Marketing 91

Content Marketing Marketing Editorial Team Search Engine Optimization 91

Content Marketing Institute

DECEMBER 7, 2018

No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post. But it’s expected to introduce a CRM feature to allow brands to measure their relationship with their customers in the same place they automate their email workflow. Chances are, many of them can.

Content Marketing 97

Content Marketing Proofreader Marketing Editorial Team 97

Content Marketing Institute

NOVEMBER 12, 2017

For example, if an audience is known to love a certain team, Quill can write a story that softens the blow when that team loses. How brands can use bots for content creation. Automated Insights shares a case study of a brand using its AI to create content. No one post can provide all relevant tools in the space.

Content Creation 107

Content Creation Content Editorial Team Storytelling 107

Content Marketing Institute

JUNE 19, 2018

Each row should have a blog post URL and its corresponding focus topic. Identify any posts that serve as pillar pages or have the potential to do so. Use whatever your audience might find relevant and helpful. Navigational queries include “location,” “address,” a brand name, or a generic product name in the search terms.

SEO 102

SEO Editorial Team Editorial Search Engine Optimization 102

Smart Blogger

NOVEMBER 15, 2022

Every editor and every client has unique needs, audiences, and styles. If you look at “Top” tweets, as shown in the screenshot above, you’ll find brand-new freelance jobs mixed with older ones. You could ghostwrite blog posts, articles, scripts used on YouTube channels, or even books sold on Amazon. Respect their time.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

NOVEMBER 20, 2017

Some big brands have high expectations of what will come of applying AI to activities that humans are paid to do today. The brand claims that it “will never go back to humans.”.@shopcosabella A company video says that Phrasee “understands the emotions, sentiments, and phrases that resonate with your audience. So yes, caveat.

Marketing 105

Marketing Content Agency Content Marketing 105

Content Marketing Institute

APRIL 12, 2018

“We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Create a content brand: Capital Ideas. They’re out on CNBC.

Brand 105

Brand Content Editorial Team Editorial 105

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 102

Content Creator Audience Script Content 102

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 103

Brand Content Storytelling Editorial Team 103

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. It’s not just blog posts. It’s a tool called CoSchedule.

Promotion 50

Promotion Editorial Content Social Media 50

Content Marketing Institute

MARCH 27, 2018

In this post, I help you make sense of two influencer marketing tactics – the roundup blog post and the influencer-authored blog post. It’s simple in concept: Feature the thoughts of several industry influencers in a blog post or some other form of content to drive earned media traffic and brand awareness.

Recruitment 106

Recruitment Marketing Brand Awareness Editorial Team 106

Content Marketing Institute

SEPTEMBER 17, 2018

Not for the fun of it (although I genuinely enjoy most of it), but because I want it to increase awareness of my personal brand, drive traffic to my site, and generate leads. I break these tools into four groups – social media and audience-building, distribution tools outside of social media, SEO and outreach, and promotion-enhancement tools.

Promotion 110

Promotion Content Social Media Editorial Team 110

Content Marketing Institute

OCTOBER 8, 2018

For the sake of marketing budgets, audience engagement and experience, and ROI, let’s push things forward. I’m talking about something more fundamental – something that can help that good video work to have the impact every marketer and brand wants from their investment. I’ve seen it harm brands often without them realizing it.

Marketing 109

Marketing Editorial Team Promotion Social Media 109

Content Marketing Institute

MAY 29, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. And unless you reshare your content regularly, the majority of your audience won’t know it exists. Sourcing new content ideas to feed your editorial calendar can be time-consuming and stressful. No one post can provide all relevant tools in the space.

Content Marketing 107

Content Marketing Editorial Marketing Content 107

Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. If that’s the case, you’ll have to find a way to get your content in front of a bigger audience.

Promotion 107

Promotion Brand Awareness Editorial Team Content Creation 107

Content Marketing Institute

JANUARY 30, 2019

few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process.

Editorial 93

Editorial Editorial Team Collaboration Social Media 93

Content Marketing Institute

JUNE 27, 2018

With a UI that resembles social networks, Smarp specializes in employee advocacy: the art of leveraging staff at all levels to become brand ambassadors. you’re essentially surfing the web to find vetted and targeted content from and for your audience. First, Pinterest is a direct connection to your audience.

Collaboration 110

Collaboration Content Editorial Editorial Team 110

Content Marketing Institute

MAY 28, 2018

Such models work well for brands that have a lot of human interaction and a large amount of social media data. The insights derived from such cross-sectional detailing of the available information helps you to improve your brand health. You also can check the most active hours for your brand. How you use a predictive model.

Social Media 103

Social Media Media Editorial Team Editorial 103

Content Marketing Institute

JUNE 6, 2018

Google’s recent rollout of mobile-first indexing proves brands willing to (once again) put users first will look better in the eyes of the search giant. And if that isn’t attractive enough, she argues that your brand’s user experience can (and should) compete with the users’ best-ever experience. Wearables. “It

Landing Page 97

Landing Page Editorial Team Recruitment Editorial 97

Content Marketing Institute

MAY 24, 2018

You write more blog posts and social content to promote the original content and hope for small, incremental progress. Find other brands or influencers with content about it. By partnering, you increase the content’s potential audience. The more partners, the bigger the audience. Repurpose plan in a nutshell.

Content 104

Content Editorial Team Promotion Social Media 104

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

Editorial 80

Editorial Content Editorial Team Projects 80

Content Marketing Institute

JUNE 26, 2018

Review sites can be a springboard for content ideas – ideas that already reflect something your audience thinks, whether it’s about how to use your product, what features matter, or pain points to overcome. Craft celebratory blog posts. As soon as you discover your brand is on the list (yay!), Spark content ideas.

Editorial Team 109

Editorial Team Landing Page Content Editorial 109

Content Marketing Institute

JANUARY 25, 2018

Identify the intended audience. Delete only content you’re sure isn’t useful to your audience. Laura chooses the example of the Starbucks home page because everyone knows the brand and because she’s a fan of the company. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Content 105

Content Editorial Editorial Team Social Media 105

Content Marketing Institute

OCTOBER 26, 2017

Unless otherwise noted, all images and quotations in this post come from Vishal’s Intelligent Content Conference talk How to Connect Your Content and Technology to Your Business Goals with a Small Team (which he told his audience he almost titled “Straight Outta Locash”). No one post can provide all relevant tools in the space.

Pharmaceutical 96

Pharmaceutical Landing Page Marketing Editorial Team 96

Content Marketing Institute

JANUARY 26, 2018

This advanced approach should give your team: A single source for the status of in-progress content on different channels. A way to track your content’s use by teams in different internal brands, divisions, or countries. Audience or buyer-cycle stage. No one post can provide all relevant tools in the space.

Editorial 111

Editorial Government Content Editorial Team 111

Content Marketing Institute

JANUARY 29, 2018

Rather, curated content is more cost effective than brand-spanking-new content. To ensure that we’re on the same page, here’s my content curation definition: To meet your audience’s information needs, content curation is the assembly, selection, categorization, commentary, and presentation of the most relevant quality information.

Editorial 110

Editorial Editorial Team Content Social Media 110

Content Marketing Institute

MAY 18, 2018

Instagram Stories are on many brands’ radar for good reason. HANDPICKED RELATED CONTENT: 6 Ways Brands Can Leverage Instagram Stories. Story Highlights to introduce to your brand. However, with the addition of the Highlights feature, the bio section is not the only place where you can tell your brand story.

Editorial Team 111

Editorial Team Entertainment Social Media Collaboration 111