Content Marketing Institute

OCTOBER 30, 2018

There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. Then several supporting blog posts – clusters – are written to explain sub-topics based on your pillar content and generate internal links to the pillar page. Heading tags.

Editorial Team 103

Editorial Team Content Manufacturing Keywords 103

Content Marketing Institute

NOVEMBER 12, 2017

For example, if an audience is known to love a certain team, Quill can write a story that softens the blow when that team loses. The Washington Post and Heliograf. Heliograf supplemented The Washington Post reporters covering the Rio Olympics, and created 300 news stories and alerts for the event.

Content Creation 107

Content Creation Content Editorial Team Storytelling 107

Content Marketing Institute

OCTOBER 22, 2018

Imagine you publish two blog posts. Google’s featured snippets (also fondly referred to as “answer boxes”) tackle a searcher’s question right away and publish the answer at the top of the results: Wrong assumption. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Editorial Team 87

Editorial Team Keywords Medical Engineering 87

Content Marketing Institute

MAY 21, 2018

If your organization crafts content for a tight-knit audience whose members share a common experience, such as startup founders, a writer who isn’t an expert may not work well. I’ve never regretted waiting until the next day to publish,” says Caroline Vella, freelance content writer and editor. “I Finding the correct writer takes time.

Writer 107

Writer Content Freelance Editorial Team 107

Content Marketing Institute

JUNE 19, 2018

Each row should have a blog post URL and its corresponding focus topic. Identify any posts that serve as pillar pages or have the potential to do so. Use whatever your audience might find relevant and helpful. Twitter, LinkedIn, forums, email, third-party publishing platforms, etc.). Is humor appropriate?).

SEO 102

SEO Editorial Team Editorial Search Engine Optimization 102

Content Marketing Institute

NOVEMBER 20, 2017

Production, the second category of the AI framework, relates to marketing activities like these: creating, curating, and optimizing content, including blog posts, emails, landing pages, videos, and advertisements. A company video says that Phrasee “understands the emotions, sentiments, and phrases that resonate with your audience.

Marketing 105

Marketing Content Agency Content Marketing 105

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 102

Content Creator Audience Script Content 102

Content Marketing Institute

SEPTEMBER 17, 2018

Editor’s note: You may have missed the original post when we published it a couple years ago. I break these tools into four groups – social media and audience-building, distribution tools outside of social media, SEO and outreach, and promotion-enhancement tools. Social media and audience-building. Distribution.

Promotion 110

Promotion Content Social Media Editorial Team 110

Content Marketing Institute

MARCH 27, 2018

In this post, I help you make sense of two influencer marketing tactics – the roundup blog post and the influencer-authored blog post. It’s simple in concept: Feature the thoughts of several industry influencers in a blog post or some other form of content to drive earned media traffic and brand awareness.

Recruitment 106

Recruitment Marketing Brand Awareness Editorial Team 106

Content Marketing Institute

NOVEMBER 28, 2017

This Old Marketing was successful from Episode 1 because we already had an audience of over 75,000 email subscribers who opted to receive CMI content. Once we notified this audience that a podcast was available, a good percentage listened to it. Most successful podcasts started with an audience already in place. But it’s rare.

Editorial Team 97

Editorial Team Editorial Content Marketing Construction 97

Content Marketing Institute

JUNE 27, 2018

With just over 100 million monthly active users in nearly 200 countries, its audience falls evenly along generational lines — millennial, generation X, and baby boomer — as well as gender lines. Back when I was targeting mainstream publishers for guest posting, it was literally my first stop in the research process.

Collaboration 110

Collaboration Content Editorial Editorial Team 110

Content Marketing Institute

MAY 29, 2018

Editor’s note: You may have missed this article when CMI published it a couple years ago. And unless you reshare your content regularly, the majority of your audience won’t know it exists. For example, if you are on WordPress, you can use one of the available pre-made zaps to post your new WP posts to your Facebook page.

Content Marketing 107

Content Marketing Editorial Marketing Content 107

Content Marketing Institute

APRIL 12, 2018

Capital Group succeeded because it positioned its content to provide answers its audience is hungry for – answers it’s uniquely capable of providing. Capital Group’s content answers audience questions it’s uniquely capable of answering, says @MarciaRJohnston. Stay plugged in to audience needs. Stay plugged in to audience needs.

Brand 105

Brand Content Editorial Team Editorial 105

Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. But if you treat it as something you do after you publish your content, you’re missing an opportunity. Publishing content on your own site may not be enough to get the level of engagement you want.

Promotion 107

Promotion Brand Awareness Editorial Team Content Creation 107

Content Marketing Institute

OCTOBER 25, 2017

The ads weren’t necessarily bad, they were simply not reaching the right audience. When it comes to Facebook advertising, it is crucial to know your customers well enough to create a highly targeted Facebook ad audience. You must have a good audience match for people to engage with your campaign. KarolaKarlson Click To Tweet.

Advertising 104

Advertising Landing Page Editorial Team Creativity 104

Content Marketing Institute

OCTOBER 8, 2018

For the sake of marketing budgets, audience engagement and experience, and ROI, let’s push things forward. Objectives like “educate our audience” or “raise awareness” sound valid. I’ve seen creative briefs that give little detail on audience or, worse, state the video is for multiple audiences. Let me qualify that.

Marketing 109

Marketing Editorial Team Promotion Social Media 109

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

Editorial 80

Editorial Content Editorial Team Projects 80

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning.

Promotion 97

Promotion Editorial Team Blog Blogging 97

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 103

Brand Content Storytelling Editorial Team 103

Content Marketing Institute

JANUARY 26, 2018

In Content Marketing Institute articles, you probably see “content calendar” and “editorial calendar” used interchangeably. The term “editorial calendar” sometimes refers to a published list of issue themes and dates that sales teams use to book advertising into publications. Where it’s published. Publish date.

Editorial 111

Editorial Government Content Editorial Team 111

Content Marketing Institute

APRIL 20, 2018

HANDPICKED RELATED CONTENT: How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate). Use it to manage lists of keywords to help you optimize content for search engines, build a content calendar to keep track of deadlines and assignments, and measure the metrics and audience feedback for your repurposed posts.

Editorial Team 103

Editorial Team Content Social Media Collaboration 103

Content Marketing Institute

NOVEMBER 2, 2018

You know audiences now are used to receiving information almost at the speed of light. Even if you can boast of impeccable content marketing skills and strategy , a slow-loading blog with poor user experience can cost you a fortune. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Website 97

Website Editorial Team Landing Page Script 97

Content Marketing Institute

DECEMBER 19, 2017

If you are familiar with content curation , you know it typically involves third-party content – taking great insights you’ve discovered and putting your brand’s spin on it (making sure you credit the original source, of course) to create something new and useful for your audience. Here are some ways to gather that information.

Long Form Content 89

Long Form Content Editorial Team Editorial Content Marketing 89

Content Marketing Institute

OCTOBER 26, 2017

Unless otherwise noted, all images and quotations in this post come from Vishal’s Intelligent Content Conference talk How to Connect Your Content and Technology to Your Business Goals with a Small Team (which he told his audience he almost titled “Straight Outta Locash”). No one post can provide all relevant tools in the space.

Pharmaceutical 96

Pharmaceutical Landing Page Marketing Editorial Team 96

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. They say it allows you to plan, publish, promote, and automate.

Promotion 50

Promotion Editorial Content Social Media 50

Content Marketing Institute

JANUARY 29, 2018

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. You add your human editorial perspective while integrating your 360-degree brand. Curating the news provides a useful service for your audience.

Editorial 110

Editorial Editorial Team Content Social Media 110

Content Marketing Institute

MARCH 13, 2018

Aside from publishing his own weekly newsletter, The Full Monty, he enjoys reading and evaluating other newsletters. He shared some of his favorites – and his reasons for liking them – at Content Marketing World in his talk How to Build and Maintain an Audience with a Remarkable Email Newsletter. Try a little cleverness.

Editorial Team 111

Editorial Team Editorial Storytelling Text 111

Content Marketing Institute

NOVEMBER 6, 2017

By contrast, publishing new data and research is a great way to build a robust link profile. Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. Jubaer96 Click To Tweet.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

AUGUST 6, 2018

Editor’s note: You may have missed this article when CMI published it in 2016. Once I built an audience on those platforms, my goals and execution changed.”. 2) Its Content Inbox: I can enter the URL of a favorite blog and Buffer instantly creates a huge list of tweets from that blog. (3) Facebook Audience Insights.

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

OCTOBER 20, 2017

How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.? Knowing images are crucial to the success of the post, I focus on the matter even more. Today I present 12 types of visuals you can use in a blog post. Beauty Matters: 3 Tips to Create Attractive Blog Posts.

Blog Post 111

Blog Post Post Content Blog 111

Content Marketing Institute

NOVEMBER 27, 2017

Best content on given subject – Given you’ll link to your hub content from your spoke content published on third-party sites, your hub content better be the best on the topic. That way the guest blogging site will want to link to it to help their readers get the best content. How to Make Your Blogs Funny Using Memes.

Editorial Team 94

Editorial Team Post Content Creation Long Form Content 94