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Audience Research Tips from Content Marketing Pros

Verblio

Great content marketing depends on understanding your audience. If you don’t know what they care about, what they’re trying to accomplish, or even who they are, how can you build compelling content? What’s more, marketing isn’t just a megaphone anymore. What is audience research. Here’s what I learned.

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Are you building an audience of real prospects, or an audience of readers?

Nick Ursborne

As freelancers we have to get out there and build an audience. These are people who read our articles, our blog posts or even our Tweets. These are people who read our articles, our blog posts or even our Tweets. What kind of audience are you building? So how do you make sure you are building an audience of prospects?

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How to Find Blog Topics That Captivate Your Audience

Content Hacker

But here’s the thing: finding blog topics doesn’t have to be a painful process. Wondering how to find blog topics that grab your readers? Let’s dive in and explore some proven techniques that will help you generate a never-ending stream of content ideas. It’s not as hard as you might think.

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Discover the Top 10 B2B Content Marketing Agencies of 2024

BKA Content

Discover the Top 10 B2B Content Marketing Agencies of 2024 The emergence of B2B content marketing services has been a double-edged sword. By the end of this guide, you’ll be able to navigate this $600 billion industry with ease and find the B2B content marketing agency that’s best for your company.

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Content Marketing Vs. SEO: Is There a Difference?

BKA Content

Content Marketing Vs. SEO: Is There a Difference? You hear big promises of its ability to use content to help your business grow, but what is it really all about? You may also have heard of content marketing – a strategy where you build your brand authority by building valuable content.

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25 Books on Content Marketing

Kristi Hines

In this post, I’ll share 25 books on content marketing. Content Marketing Books. Do you want to go offline with a good book? Or find something to listen to on the drive to work?

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How to Recession-Proof Your Content Marketing

Contently

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.