Smart Blogger

JANUARY 22, 2024

Simply put, marketing funnels visualize the journey a customer goes through, from first learning about your brand to making a purchase and beyond. It’s a fundamental concept in both digital marketing and traditional marketing realms. But it’s also crucial to actively engage with your target audience.

Marketing 90

Marketing Persuasion Social Media Brand Awareness 90

Neil Patel

AUGUST 31, 2021

This is even more of a puzzle in a digital world. Harnessing what’s trending could be a powerful fuel for your digital marketing strategy, for the content you are creating, and for reaching your target market with a message that resonates. Why Are Trends Important in Marketing? Sometimes things change overnight.

Marketing 137

Marketing Social Media Lead Generation Concept 137

iWriter

DECEMBER 11, 2021

Since the main aim of creating content is to provide value to the target audience, it is crucial to use the write strategies to ensure that your audience interacts with your content. This strategy exposes a brand to a broader audience while also promoting the third-party website. Content syndication is not a new concept.

Brand Awareness 52

Brand Awareness Content Content Creator Utilities 52

Smart Blogger

JULY 27, 2023

Businesses small to large, rely on content writers to communicate their value proposition, differentiate their brand, and engage their customers. Digital marketing agencies look for content writers to craft compelling stories for their clients. This knowledge will help your content reach the right audience.

Content Writer 66

Content Writer Freelance Writer Pharmaceutical 66

Neil Patel

FEBRUARY 2, 2021

Why Brand Advocacy is Such a Big Deal for SaaS. Simply put, your content marketing strategy is at the core of your capacity to adapt as a SaaS brand. Beyond the basic benefits of driving traffic and raising brand awareness, an effective content strategy is essential to consistently nurture and onboard leads.

Brand 143

Brand Brand Awareness Social Media Sales 143

Smart Blogger

OCTOBER 26, 2022

Below, we’ll share 13 B2B marketing tactics that are sure to connect and convert your target audience. What is a B2B Marketing Strategy? B2B marketing strategies are marketing tactics that are aimed at a professional audience. And that’s a key concept to remember. Trust Content Marketing.

Marketing 62

Marketing Social Media Brand Awareness Digital Marketing 62

ContentWriters

OCTOBER 27, 2022

Most digital marketing experts recommend using both paid search and organic SEO techniques– integrated and strategically aligned. They encompass some of the most significant ways your business can be visible on the web and build brand awareness as part of your digital marketing strategy, resulting in visits to your site.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Quick Sprout

FEBRUARY 19, 2023

Blogging is one of the best ways to build brand awareness, engage your audience, promote your products, and deliver value to your customers. Ensure it gives readers enough information to grasp the concept. Then, move on to breaking down each concept in more detail.

Blog Post 77

Blog Post Post Blog Blogging 77

Smart Blogger

JULY 14, 2023

The disparity between the two sketches emphasized how women often undervalue their beauty, resonating with Dove’s target audience on a deeply emotional level. Viral marketing isn’t just about reaching the masses, though. Viral marketing flips this on its head. The result? Ready to explore more? A perfect example.

Marketing 73

Marketing Social Media Banking Brand Awareness 73

Neil Patel

JANUARY 19, 2022

Chances are, these businesses are implementing some form of local search digital marketing strategy to ensure that they’re the business that shows up first when you Google that phrase. This is one of the best ways to use local search marketing. Advantages of Local Search Marketing. Leapfrog the Competition.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Neil Patel

JUNE 2, 2021

I’ve just noticed there are plenty of underutilized marketing platforms right now. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. You’ve done all your audience and keyword research , and you know what the messaging should look like. Bumper Ads.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Smart Blogger

JUNE 8, 2023

So, feeling pumped to turn your next digital marketing campaign into a viral sensation? Old Spice: Reinventing a Classic Through Social Media If you’ve ever scrolled down your social media feed and chuckled at a witty Old Spice ad, you know the brand’s game is strong. Let’s dive right in!

Social Media 73

Social Media Media Brand Awareness Hospitality 73

Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Identify and Address Audience Needs with SEO Tools.

Editorial 105

Editorial Content Lead Generation Brand Awareness 105

Smart Blogger

NOVEMBER 28, 2023

It’s about connecting the dots between seemingly unrelated fields to shed new light on familiar concepts. Such analogies make your LinkedIn posts more relatable and help your target audience visualize and understand complex ideas in a tangible way. They engage your audience personally and serve as relatable teaching moments.

Post 81

Post Storytelling Social Media Content 81

Buffer

NOVEMBER 8, 2023

Click-through rates can take many different forms and directions, depending on where the customer is in your digital marketing funnel. Time on page The average time your audience spends on your website or reading your blog posts (now called average engagement time in Google Analytics 4) is a strong indicator of your content success. 

Content Marketing 126

Content Marketing Marketing Social Media Search Engine Optimization 126

Shorthand Content Marketing

JANUARY 5, 2023

The book teaches the three stages of customer relationships, how to develop a sales funnel, and how to create email marketing campaigns that result in business growth and brand awareness. Marketing Made Simple is another useful toolkit to take your digital marketing and your business to the next level.

Content Marketing 98

Content Marketing Marketing Content Social Media 98

The Hoth

JANUARY 18, 2023

While search engine optimization is a popular topic amongst digital marketers , it’s less understood by C-suite executives and stakeholders. . SEO tactics are undoubtedly effective, with 61% of B2B marketers reporting that SEO (and the organic traffic it generates) drive more leads than any other marketing channel. .

SEO 104

SEO Education Digital Marketing Search Engine Optimization 104

The Hoth

JANUARY 24, 2023

That’s because it’s impossible for one person to provide the right amount of focus on each area, as they’ll only be able to devote small amounts of time to each part of your marketing campaign. Yet, that’s only a fraction of what a full-stack marketer has to do. Do you need help with your digital marketing strategy?

Agency 96

Agency Recruitment Marketing Lead Generation 96

Shorthand Content Marketing

JULY 22, 2022

However, the problem is that when it comes to content engagement, it is a broad concept. . There are hundreds of dashboards and marketing tools to choose from, and trying to figure out what all the data means is exhausting. In the digital marketing world, there are many forms of engagement. Website Pages Per Session.

Engagement 52

Engagement Content Brand Awareness Social Media 52

Copywriter Collective

OCTOBER 31, 2023

If you’re a digital marketer or business owner, you probably understand the tediousness of persuading people to do business with you. How Copywriting Can Elevate Your Message Copywriting is an important cog in the digital marketing wheel. You then must follow that up with newspaper ads, blog posts, and follow-up emails.

Copywriter 52

Copywriter Copywriting Persuasion Proofreader 52

Content Marketing Institute

JANUARY 14, 2019

Enter the marketing lifecycle. From sales funnel to lifecycle marketing: a (brief) history. Before I get into the marketing lifecycle concept and why it works, let’s go back in history. The concept of marketing stages originated with the AIDA model – awareness, interest, desire, action – developed by E.

Sales 106

Sales Marketing Concept Digital Marketing 106

The Hoth

DECEMBER 19, 2022

If so, a local SEO strategy can help you raise brand awareness and attract potential customers. . While digital marketing may seem unnecessary for brick-and-mortar franchise locations , that couldn’t be further from the truth. . Does your business have several franchise locations in your area (or nationwide)?

SEO 103

SEO Keywords Engineering Search Engine Optimization 103

Intergrowth

NOVEMBER 6, 2022

Unlike traditional marketing, content marketing isn’t primarily focused on promoting products or even promoting your brand. Content marketing is about creating and sharing content that your customers and audience find useful. It’s any type of content created specifically to provide value to your audience.

Content Marketing 75

Content Marketing Marketing Content Agency 75

Content Hacker

FEBRUARY 21, 2024

We’ll help you nail down your niche and brainstorm content ideas that won’t just fill space — they’ll engage and grow your audience. Sharing your own experiences not only adds authenticity but also builds a connection with your audience. But here’s some good news: this guide is your ticket out of that rut. What Can I Blog About?

Creativity 52

Creativity Blog Blogging Education 52

Neil Patel

MARCH 28, 2023

Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. With Facebook’s advertising platform, you’ve got access to an audience that shows actual interest in your offer. Once you define your ad objective, the next step is to select an audience based on one or more interests.

Ads 145

Ads Landing Page Ad Copy Advertising 145

The Hoth

AUGUST 1, 2023

In the world of digital marketing, you provide value to your target audience with great content that educates, informs, entertains, and solves their pain points. This is a powerful status to hold, as it leads to increased brand awareness and customer loyalty. Inbound vs. Outbound Marketing: How Are They Different?

Landing Page 52

Landing Page Marketing Brand Awareness Keywords 52

Buffer

NOVEMBER 8, 2023

Click-through rates can take many different forms and directions, depending on where the customer is in your digital marketing funnel. Time on page The average time your audience spends on your website or reading your blog posts (now called average engagement time in Google Analytics 4) is a strong indicator of your content success. 

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Neil Patel

APRIL 1, 2021

With NFTs, you can: create unique brand experiences increase brand awareness encourage interaction create interest in your brand and product. Here are ways brands are using NFTs to power their marketing. 6 Ways Brands Are Using NFTs. The concept of NFTs in marketing may be a bit difficult to grasp.

Brand 125

Brand Brand Awareness Collaboration Storytelling 125

The Hoth

FEBRUARY 15, 2023

That reinforces the need for staunch product marketing techniques to differentiate your service from all the others. Building brand awareness is a gigantic part of this, as the more trusted & recognizable you can make your brand, the easier it will be to make your SaaS products stand out from the rest. The good news?

Marketing 102

Marketing Education Brand Awareness Keywords 102

Content Hacker

MARCH 2, 2023

Content Marketing Types of Inbound Content How to Create an Effective Inbound Content Marketing Strategy 1. Identify Your Target Audience 3. Inbound content marketing is a form of digital marketing that focuses on creating and distributing content to attract, engage, and convert potential customers.

Content Marketing 105

Content Marketing Marketing Content Creation Content 105

Fat Joe

JULY 28, 2023

Whether you run a traditional marketing agency, or an SEO agency looking to expand your offerings, video and design are essential components of a successful marketing strategy. They can convey a brand’s message in a way that looks great and resonates with audiences. You can educate audiences and build brand authority.

Agency 52

Agency SEO Script Brand Awareness 52

Smart Blogger

MAY 8, 2023

They also communicate that information clearly and concisely to resonate with the audience. They may spend days or weeks studying their target audience to find the “nugget” that motivates prospects to act. Brand Copywriting Brand copywriting is unlike any other form of copywriting.

Copywriter 90

Copywriter Copywriting Brand Awareness Social Media 90

Intergrowth

MARCH 5, 2023

Although some of them sound silly, they describe processes, metrics, and strategies that digital marketers use. New words are introduced, others fall out of fashion, and it’s our job as marketers to keep up with them. A solid digital strategy also involves tracking metrics and reviewing analytics.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

The Hoth

FEBRUARY 20, 2024

Yet, if you’re a domain with strong topical authority, you’re far more likely to appear in featured snippets and SGE’s AI Snapshot – which will boost your brand awareness and generate lots of traffic. In digital marketing circles, you may hear the term ‘topical relevance’ thrown around, which some confuse with topical authority.

SEO 59

SEO Medical Digital Marketing Keywords 59