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How to Create a Facebook Contest that Grows Engagement and Audience

Neil Patel

After all, the key to successful marketing is to define your target audience and meet them on their favorite platforms. Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. Increase Brand Awareness. Why Should You Create a Facebook Contest?

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How to Create a LinkedIn Newsletter (and Why They Matter)

Neil Patel

That’s why every brand should be using LinkedIn to grow their brand. It’s a series of articles you publish regularly. Of course, it must be a topic relevant to your audience’s needs. When they do, they get in-app and email notifications that you’ve just published a newsletter. What Is a LinkedIn Newsletter?

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What is direct response copywriting? 22 advantages of using direct response copywriting to promote your business

Credible Content

.” “The Adweek Copywriting Handbook” by Joseph Sugarman: “Direct response copywriting is the process of writing persuasive messages that elicit a specific response from the reader or audience. ” Can direct response copywriting be used on business websites?

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How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

Not every piece of content is meant to drive a sale or even generate a lead. Some content may simply aim to increase brand awareness and establish your company as a thought leader in the industry, and these are necessary. Gating content for lead generation. Creating Content for Engagement vs. Conversion.

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How Video Marketing Is Reshaping Content Strategies

Contently

Let’s explore three emerging video formats and how brands can integrate them into brand awareness and lead-generation campaigns. Top 3 video formats and how they drive engagement Brand videos can be lighthearted, but there’s a danger in thinking of video as only a top-of-the-funnel (TOFU) asset.

Marketing 132
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How Content Marketing Helps Business Growth

Content Hacker

As a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – ultimately driving profitable customer action – it has become an indispensable part of any digital marketing strategy. Builds Trust with Your Audience 3.

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Content Strategy: What Is It & How to Develop One [2021]

Neil Patel

Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures. Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether.

IT 141