Content Marketing Institute

NOVEMBER 30, 2017

HANDPICKED RELATED CONTENT: 5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas. 4 Ways to Shift Your Thinking to Truly Focus on Your Audience. A clearer sense of purpose for the organization, which feeds innovation and collaboration. Adjust your content framework to reflect customers’ top challenges.

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Content Editorial Editorial Team Content Marketing 222

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. These give us critical demographic information about our audience.@Twitter Twitter & @Facebook analytics give critical demographic info about our audience, says @ChristinKardos. Social media really is for socializing. Mind the machine.

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Social Media Management Media Editorial Team 109

Content Marketing Institute

JANUARY 2, 2019

Today, to kick off the new year, the CMI editorial team asked me to share some more quotes. And, speaking of marathons, we often hear how content marketing is a marathon, not a sprint, and many articles reference 18 to 24 months as the time frame to build a brand with content marketing. Two and half years. quotes Click To Tweet.

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Content Marketing Marketing Content Editorial Team 95

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Either way, you’re probably curious about what it looks like for a brand to run a media organization. What can organizations do to ensure that the brand –and its audiences – benefit?

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Management Electronics Media Architecture 76

Content Marketing Institute

SEPTEMBER 19, 2018

If you want results with less effort – and it makes sense for your audiences – think about localized markets. Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning. The team knows what to do, and when and how to do it. Train the team. Click To Tweet.

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Editorial Team Contractor Freelance Content 102

BKA Content

NOVEMBER 14, 2022

What matters is that the legal writer you choose has an intimate understanding of your target audience and its needs and that he or she can produce quality, well-researched and original content that provides readers with the value they seek. Our writing team is flexible. Collaboration Corner. Strong Research Skills. Health Care.

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Content Writer Writer Content Copywriter 52

Content Marketing Institute

JUNE 27, 2018

Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement. Yet, curating and collaborating is essential. And, without collaboration, we end up being echo chambers of our proclivities — instead of a diverse repository of thought leadership.

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Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

APRIL 26, 2018

There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Your peers – even at brands lauded for their content approach – struggle with the same issues. Challenge: Stay true to the editorial mission and show value to the company. What to try: Invest in other teams’ success.

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Brand Contractor Editorial Content 101

Content Marketing Institute

JANUARY 30, 2019

few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process.

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Editorial Editorial Team Collaboration Social Media 95

Content Marketing Institute

DECEMBER 29, 2017

HANDPICKED RELATED CONTENT: 22 Examples From Brands (and Marketers) That are Winning at Content Marketing. We design our content initiatives based on an audience-first approach. PaulHorstmeier tore down #email gates & turned @HealthCatalyst into trusted brand. Ask yourself: Does this gated content benefit our audience?

Content Marketing 101

Content Marketing Marketing Editorial Content 101

Content Marketing Institute

MAY 24, 2018

Find other brands or influencers with content about it. By partnering, you increase the content’s potential audience. The more partners, the bigger the audience. Figure out how you & your partners will share leads from collaborative content, advises @mrwhatman. Repurpose plan in a nutshell. Find your sweet spot.

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Content Editorial Team Promotion Social Media 105

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. The tool is one that you may have heard of – CoSchedule.

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Promotion Editorial Content Social Media 50

Content Marketing Institute

MARCH 6, 2018

Your plans also need to allow for flexibility since your content will likely need to be adapted to shifting business priorities, emerging tech trends, audience preferences, and other changes over time. Not only will poor content quality hinder the results you want, it can reflect poorly on your brand’s value and reputation as well.

Editorial 101

Editorial Government Collaboration Content 101

Content Marketing Institute

MAY 18, 2018

Instagram Stories are on many brands’ radar for good reason. HANDPICKED RELATED CONTENT: 6 Ways Brands Can Leverage Instagram Stories. Story Highlights to introduce to your brand. However, with the addition of the Highlights feature, the bio section is not the only place where you can tell your brand story.

Editorial Team 111

Editorial Team Entertainment Social Media Collaboration 111

Content Marketing Institute

AUGUST 6, 2018

From fun personal accounts – like Small Chalk and Adam Padilla – to corporate brands, it connects more immediately and deeply with people than any other platform. Once I built an audience on those platforms, my goals and execution changed.”. HANDPICKED RELATED CONTENT: 11 Resources to Curate, Clip, Collect, and Collaborate Content.

Social Media 111

Social Media Media Marketing Storytelling 111