Freelance Union

MARCH 6, 2024

As we joyfully March into Spring, businesses are re-emerging once again and re-evaluating their brand positioning. This season is a natural time for reflection and renewal, making it the perfect opportunity for a branding spring clean. REFLECT  Spring is a great time for your clients to reflect on their brand and business.

Brand 88

Brand Brand Awareness Collaboration Sales 88

Grammarly

JANUARY 30, 2023

During a recent Grammarly-hosted webinar , guest speaker Marci Maddox, research vice president of digital experience strategies at IDC, joined Amit Sivan, head of product at Grammarly Business, to discuss a recent IDC study which underscores the importance of communication in a hybrid workplace to drive productivity and profitability.

Digital Communication 75

Digital Communication Communication Collaboration Persuasion 75

Contently

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. It’s a good bet that your brand’s next customers are among those two billion. They are not in “buying mode.”

Brand 134

Brand Social Media Entertainment Food 134

Freelance Union

APRIL 6, 2023

Creating an impactful brand boils down to aligning a lot of self-reflection with 6 key elements of your brand messaging strategy. Because when you invest your time, energy, and intention into your brand messaging strategy , something special happens. Brand Messaging Basics First and foremost: what is brand messaging?

Brand 94

Brand Script Social Media Content Creation 94

Caroline Gibson

NOVEMBER 5, 2021

CG: You began your career at Coca Cola then moved into advertising as a brand strategist. How has our understanding of the word ‘creativity’ changed in the communications industry over the last 30 years ? He is also Chair of Trustees for Creative Mentor Network and Chair of the advisory board for isla. P.S. Follow on Twitter.

Communication 130

Communication Creativity Freelance Copywriting Healthcare 130

Content Hacker

NOVEMBER 1, 2022

You might have a brand idea in the works… Or, your brand is well-established… But you’re looking for brand voice examples. And when we look at what drives brand trust , it’s clear to see that customers crave authenticity. Finding, and sticking to, a brand voice. And why does brand voice matter?

Brand 98

Brand Content Creation Communication Social Media 98

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. These digital publications not only allow you to share your knowledge with a wider audience but also help establish you as a thought leader in your industry.

Promotion 130

Promotion Publisher Publishing Publishing 130

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Brand Awareness 145

Brand Awareness Brand Social Media Persuasion 145

Smart Blogger

JUNE 16, 2023

Curious about brand ambassadors? In the ever-evolving world of marketing, brand ambassadors serve as the human face of a company, charming audiences and creating strong connections. What Is a Brand Ambassador? So, what is a brand ambassador exactly? In the world of marketing, that’s what brand ambassadors do.

Brand 94

Brand Social Media Digital Marketing Persuasion 94

Smart Blogger

JULY 6, 2023

Understanding your brand identity isn’t just a trendy buzzword; it’s a vital cornerstone for any successful business. Ever wondered why brands like Apple, Coca-Cola, and Nike are instantly recognizable? It’s due to their strong brand identity. What is Brand Identity? Ready to leave a lasting impression?

Brand 80

Brand Construction Communication Brand Awareness 80

Copywriter Collective

FEBRUARY 2, 2024

National events offer a platform for organizations to showcase their brand, connect with audiences, and leave a lasting impression. Crafting compelling copy tailored to captivate audiences at national events, irrespective of language barriers is essential for the success of such events. Keep copy concise, clear, and impactful.

Copy 52

Copy Audience Copywriter Copywriting 52

Neil Patel

JULY 28, 2020

It’s because I didn’t go after the right target audience, while HubSpot did. Defining your target audience is the first and most essential step towards success for any company or business, especially if you are just getting started. What is a target audience? The difference between a target audience and a persona.

Audience 145

Audience Education Keywords Sales 145

Nick Ursborne

SEPTEMBER 29, 2023

Authenticity is about being genuine, real, and true to one’s character or brand. When a person or a company manages to share their true selves, that authenticity goes a long way to connecting with their audience in a way that builds trust and a deep sense of rapport. You need to empathize with your audience.

Writing 250

Writing Copywriter Copywriting Communication 250

The Hoth

NOVEMBER 29, 2022

Does your company have a strong brand voice that your audience can instantly recognize? For instance, if you removed your logo, company name, and other branded images from one of your blog posts – would a customer be able to tell it’s from you? Why does a brand’s tone of voice matter? The good news?

Brand 105

Brand Education Digital Marketing Freelance 105

Blogtrepreneur

JULY 5, 2023

In today’s fast-paced digital era, understanding your target audience plays a pivotal role in the success of any marketing campaign. However, defining your audience is more complex than it sounds. Key Considerations to Define Your Target Audience Defining your target audience is crucial for any successful marketing campaign.

Audience 59

Audience Social Media Education Communication 59

Freelance Writing Jobs

JUNE 11, 2023

Communicating effectively with clients, akin to fine-tuning an art, requires tact, understanding, and a dose of assertiveness. However, a freelancer contract, while significantly valuable, is just one piece of the vast puzzle of client communication. Read between the lines Client communication is often shrouded in subtleties.

Communication 64

Communication Freelance Construction Prose 64

Neil Patel

JANUARY 14, 2021

When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches. Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. What Is Corporate Branding and Why Is It Important?

Sales 130

Sales Brand Social Media Advertising 130

Ahrefs

JANUARY 16, 2023

Countless tactics can increase your brand awareness. Technically, any piece of your marketing communication can be the first time someone from your target audience hears about you. But we’ll focus only on what’s truly impactful here. Let’s go through nine … Read more ›

Brand Awareness 84

Brand Awareness Brand Communication Audience 84

Content Marketing Institute

NOVEMBER 19, 2018

Few social media platforms have done more to help brands capitalize on this booming entertainment trend than Twitch. In case you happen to be a n00b, Twitch began as a livestreaming video platform built around the interests of the gaming audience. CCO: The Twitch community has expanded far beyond its initial audience of video gamers.

Audience 76

Audience Brand Entertainment Concept 76

Neil Patel

OCTOBER 6, 2021

Stores you could be selling wholesale to have the advantages of customer loyalty, brand recognition, a diverse inventory, and convenient locations. Examples of D2C Brands. As a result, many of the most popular D2C brands tend to have a rebellious or revolutionary angle to their product or service. 7 Strategies for D2C Brands.

Brand 116

Brand Retail Search Engine Optimization Keywords 116

Content Workshop

SEPTEMBER 14, 2023

In the dynamic world of modern marketing, where personalized communication is the key to capturing your audience’s attention, crafting a message map has become a powerful tool for anchoring brand identity and brand messaging.

Brand 52

Brand Communication Audience Marketing 52

Content Hacker

NOVEMBER 29, 2022

That’s why businesses use personal branding colors in strategic ways. They know specific colors will project the right image and draw the right audience. of consumers say color is the primary reason they buy a product… And 80% say color helps increase brand recognition. Your branding is your calling card online.

Brand 94

Brand Banking Social Media Communication 94

Neil Patel

MAY 3, 2021

More and more brands understand the power of stories to transform their online presence and build trust. Iconic brands like Disney and Coca-Cola have long realized the power of their brand story to build a connection with their audience. Companies like Apple possess brand stories that are legendary in their status.

Brand 144

Brand Storytelling Construction Communication 144

Smart Blogger

JUNE 26, 2023

In this guide, we’re going to take a deep dive into the world of influencer outreach, demystifying the process and providing practical strategies to skyrocket your brand’s reach. Picture your brand at the heart of Instagram’s buzziest stories, or going viral on TikTok overnight. What is Influencer Outreach?

Brand 64

Brand Collaboration Social Media Advertising 64

Smart Blogger

JUNE 1, 2023

Ready to catapult your business into the limelight by amplifying your brand awareness strategy? So, are you prepared to take your brand from being known to unforgettable? Typically, these are individuals who, while not world-renowned celebrities, wield a significant influence within their niche communities.

Brand Awareness 75

Brand Awareness Brand Social Media Retail 75

Neil Patel

APRIL 1, 2021

Does your brand operate in a niche with a small audience? If you answered yes to one of those questions, then you know reaching your target audience is no walk in the park. Helps Make You More Visible to the Right Audience. 7 Strategies for Using Niche Marketing to Reach Small Audiences. What Is Niche Marketing?

Audience 96

Audience Marketing Utilities Social Media 96

Smart Blogger

JUNE 29, 2023

In this guide we’re going to demystify the concept of brand loyalty, bringing it down from abstract theory to practical, actionable steps. What is Brand Loyalty? Or tried to convince a fervent Harley-Davidson fan to trade in their bike for any other brand? In fact, brand loyalty is about creating that emotional bond.

Brand 77

Brand Social Media Collaboration Utilities 77

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. Step 3: Identify Your Skincare Marketing Audience. Marketing your products without knowing your audience inside and out is like tossing out messages in a bottle. That’s the key.

Brand 138

Brand Marketing Social Media Agency 138

Neil Patel

DECEMBER 22, 2020

Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. It’s a quick and effective way to help with brand recognition.

Brand 139

Brand Marketing Retail Advertising 139

CoSchedule

SEPTEMBER 21, 2022

Here is where a communications calendar comes into the picture. It’s that one place where all your organizational communication plans reside — giving you the peace of mind you need for focused work and helping you align with the rest of the team. Not sure how to create a communication calendar? Types Of Communications Calendars.

Communication 52

Communication Projects Collaboration Editorial 52

Neil Patel

JANUARY 17, 2022

It is easier to build real, human connections with your audience if you know what data and strategies to use. The point of personalized marketing is to understand your customers more and how they like to communicate so you can better engage them in the busy online world. The good news? Let’s look at them one-by-one. Segmentation.

Brand 130

Brand Marketing Social Media Engagement 130

Nick Ursborne

JANUARY 22, 2024

Some brands are deliberate about evoking emotions and feelings. Rolex and other luxury brands make you feel exceptional. That said, many other brands feel more or less neutral when it comes to communicating an emotional appeal. A key element of emotional intelligence is to listen to the emotions of your audience.

Copy 221

Copy Copywriter Copywriting Writing Style 221

The Ethical Copywriter

APRIL 1, 2022

When you’re starting up a new business, creating your brand is the first step. Think of your brand as the identity of your business. At its most basic, creating your brand is thinking about 1) What you’re trying to achieve, and 2) How you’re going to communicate that and get people on board. But where to start?

Brand 52

Brand Copywriter Copywriting Education 52

Smart Blogger

JULY 19, 2023

From Twitter’s bird to Snapchat’s ghost, we’ll decode each icon’s purpose and unveil effective strategies to make them work for your brand. Take a look… The Role of Social Media Icons for Brand Visibility In the vast digital landscape, think of social media icons as your brand’s lighthouse.

Social Media 77

Social Media Media Brand Concept 77

Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product.

Content Writer 237

Content Writer Writer Content Writing 237

Credible Content

MAY 25, 2023

It strongly conveys the essence of the brand. You are compelled to buy the product, visit the website, or engage with the brand, depending on the CTA. With your strong writing skills, you can craft messages that resonate with your target audience, spark emotions, and drive desired actions. The words flow effortlessly.

Copywriter 130

Copywriter Copywriting Persuasion Writing 130

Content Marketing Institute

NOVEMBER 17, 2017

Imagine having your audience tied to your content with an 8-foot rubber hose for five minutes on a regular basis. We’ve got this very, very captive audience – and they’re bored – there’s really no super magic. GasStationTV uses relevant #content delivered in an unexpected way to engage a captive audience. AnnGynn Click To Tweet.

Audience 99

Audience Landing Page Entertainment Content 99