Caroline Gibson

NOVEMBER 5, 2021

How has our understanding of the word ‘creativity’ changed in the communications industry over the last 30 years ? The clue’s in the name ‘The Creative Engagement Group’: we try to creatively engage audiences through the deployment of thinking and ideas through our brilliant creatives, designers and service lines.

Communication 130

Communication Creativity Freelance Copywriting Healthcare 130

Copywriter Collective

FEBRUARY 2, 2024

National events offer a platform for organizations to showcase their brand, connect with audiences, and leave a lasting impression. Crafting compelling copy tailored to captivate audiences at national events, irrespective of language barriers is essential for the success of such events. Keep copy concise, clear, and impactful.

Copy 52

Copy Audience Copywriter Copywriting 52

Neil Patel

JULY 28, 2020

It’s because I didn’t go after the right target audience, while HubSpot did. Defining your target audience is the first and most essential step towards success for any company or business, especially if you are just getting started. What is a target audience? The difference between a target audience and a persona.

Audience 145

Audience Education Keywords Sales 145

Blogtrepreneur

JULY 5, 2023

In today’s fast-paced digital era, understanding your target audience plays a pivotal role in the success of any marketing campaign. However, defining your audience is more complex than it sounds. Key Considerations to Define Your Target Audience Defining your target audience is crucial for any successful marketing campaign.

Audience 59

Audience Social Media Education Communication 59

Freelance Writing Jobs

JUNE 11, 2023

Communicating effectively with clients, akin to fine-tuning an art, requires tact, understanding, and a dose of assertiveness. However, a freelancer contract, while significantly valuable, is just one piece of the vast puzzle of client communication. Read between the lines Client communication is often shrouded in subtleties.

Communication 64

Communication Freelance Construction Prose 64

Ashleyn Writes

OCTOBER 18, 2021

Confused about how to organize your website when you have multiple audiences in your business?? That’s all fine and dandy but runs into a little bit of a snag if you have TWO distinct target audiences that you are trying to market to. We’ve had clients work through this with multiple audiences. More on that later.)

Audience 130

Audience Brand Copywriter Copywriting 130

Content Marketing Institute

APRIL 30, 2021

Nerf knows its audience well enough to know it needed to hire one of them. Business communicators want to know their audiences, but miss out on a crucial step. An agency knows its audience so well, it pokes gentle fun at a pain point to attract them. Here’s what to make of it all.

Audience 133

Audience Agency Communication Content Marketing 133

CoSchedule

SEPTEMBER 21, 2022

Here is where a communications calendar comes into the picture. It’s that one place where all your organizational communication plans reside — giving you the peace of mind you need for focused work and helping you align with the rest of the team. Not sure how to create a communication calendar? Types Of Communications Calendars.

Communication 52

Communication Projects Collaboration Editorial 52

Nick Ursborne

SEPTEMBER 29, 2023

When a person or a company manages to share their true selves, that authenticity goes a long way to connecting with their audience in a way that builds trust and a deep sense of rapport. It’s impossible to achieve if you rely too much on AI for your marketing communications. You need to empathize with your audience.

Writing 249

Writing Copywriter Copywriting Communication 249

Neil Patel

APRIL 1, 2021

Does your brand operate in a niche with a small audience? If you answered yes to one of those questions, then you know reaching your target audience is no walk in the park. Helps Make You More Visible to the Right Audience. 7 Strategies for Using Niche Marketing to Reach Small Audiences. Do Extensive Audience Research.

Audience 96

Audience Marketing Utilities Social Media 96

Content Marketing Institute

NOVEMBER 17, 2017

Imagine having your audience tied to your content with an 8-foot rubber hose for five minutes on a regular basis. We’ve got this very, very captive audience – and they’re bored – there’s really no super magic. GasStationTV uses relevant #content delivered in an unexpected way to engage a captive audience. AnnGynn Click To Tweet.

Audience 99

Audience Landing Page Entertainment Content 99

Grammarly

JANUARY 22, 2024

Brand identity encompasses everything from the name and logo to the voice and tone of business communications to experiential details, like the tip jar by the cash register. Research confirms that quality, consistent communication retains customers and impacts the brand experience. Table of contents What is brand consistency?

Brand 103

Brand Communication Brand Awareness Social Media 103

Grammarly

APRIL 16, 2024

It’s true that jargon can sometimes be a convenient shorthand when you’re communicating quickly to someone you’re pretty sure will understand you. Jargon is the opposite of plain language , which is direct, accessible language that is designed to communicate an idea simply. Using jargon can be a colorful way to communicate a concept.

Writing 111

Writing Communication Concept Collaboration 111

Nick Ursborne

NOVEMBER 14, 2023

Self-empowerment through emotional connection If I take the trouble to really get to know my audience, and understand their feelings, I can reach a place where I feel genuine empathy for my readers. When that happens, I’m no longer just a writer communicating with “an audience”. Maybe I’ll share a story, or lead with a metaphor.

Copywriter 233

Copywriter Copywriting Writing Landing Page 233

ProBlogger

JULY 14, 2022

The post 11 Tips to Create a Personal Connection with Your Audience appeared first on ProBlogger. Some content creators just seem to have that sense of who is on the other side of their content and the ability to draw their reader/listener/viewer into (almost) a conversation in the way that they communicate. Tell Personal Stories.

Audience 45

Audience Content Creator Storytelling Communication 45

Grammarly

JANUARY 10, 2024

Whether you’re drafting your first résumé and cover letter or you’re a veteran employee or freelancer looking to improve your professional communications, it’s important to understand business writing essentials. Memos Short for “memorandum,” a memo is a concise document used for internal communication within a business.

Writing 111

Writing Communication Copywriter Copywriting 111

Grammarly

MARCH 26, 2024

Our writing needs to establish a clear purpose and resonate with our audience. Benefits of communicating strategically Strategic suggestions, a Grammarly Premium feature, analyzes your text and proactively guides you to communicate purposefully so your writing always resonates.

Persuasion 103

Persuasion Projects Text Communication 103

ProBlogger

JULY 14, 2022

The post 11 Tips to Create a Personal Connection with Your Audience appeared first on ProBlogger. Some content creators just seem to have that sense of who is on the other side of their content and the ability to draw their reader/listener/viewer into (almost) a conversation in the way that they communicate. Tell Personal Stories.

Audience 44

Audience Content Creator Storytelling Communication 44

Credible Content

MAY 25, 2023

With your strong writing skills, you can craft messages that resonate with your target audience, spark emotions, and drive desired actions. You must be able to write persuasively and engagingly to make a connection with your target audience. Use simple and straightforward language that is easy for your target audience to understand.

Copywriter 130

Copywriter Copywriting Persuasion Writing 130

Nick Ursborne

OCTOBER 4, 2023

But perhaps the easiest way to communicate emotion is to write from a perspective of personal experience. If not, I need to research my audience, read their stories and reviews, and then see if I can put myself in their shoes. If not, you need to have sufficient empathy to be able to walk in the shoes of your audience.

Storytelling 230

Storytelling Copywriter Copywriting Writing 230

Make a Living Writing

APRIL 22, 2024

Euphemism is prevalent in both spoken language and writing, playing a crucial role in diplomacy, etiquette, and sensitive communication. By understanding and utilizing euphemisms appropriately, writers can enhance the clarity , sensitivity, and aesthetic appeal of their communication. What Is A Euphemism?

IT 109

IT Writer Communication Utilities 109

Grammarly

MARCH 26, 2024

With this fast pace, it’s easy to overlook that much of the work taking place along the way is done through our daily communication (we spend 88% of the workweek communicating, in fact). Yet the effectiveness of our communication is not improving as the quantity increases.

Communication 72

Communication Text Audience Projects 72

Nick Ursborne

JANUARY 22, 2024

That said, many other brands feel more or less neutral when it comes to communicating an emotional appeal. A key element of emotional intelligence is to listen to the emotions of your audience. Coca-Cola and Levis evoke feelings of nostalgia. Apple makes you feel you’re different from the crowd. This is a lost opportunity.

Copy 220

Copy Copywriter Copywriting Writing Style 220

Grammarly

FEBRUARY 6, 2024

Email is the primary way most businesses and employees communicate in the workplace. Your writing, at its best Grammarly helps you communicate confidently Write with Grammarly What is tone in email? Emails for a corporate audience, like the C-suite of a financial company, are usually more formal.

Proofreader 110

Proofreader Communication Management Text 110

Grammarly

APRIL 17, 2024

After all, effectively talking to others is essential to communicating your ideas, vouch for your initiatives, or leading a team. This guide will cover how to write presentations for various audiences you work with every day. Great speeches take an enraptured audience with them on their journeys. Pitching a product?

Script 75

Script Writing Storytelling Communication 75

Credible Content

JUNE 23, 2023

Schwartz: “Direct response copywriting is the art of communicating a product’s unique selling proposition in a way that engages the prospect’s attention, creates desire, and compels them to take action. Clearly communicate how your offerings can enhance their lives, save them time, or solve their problems.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Grammarly

FEBRUARY 2, 2024

Without realizing it, you’ve likely used kairos in your everyday communication or writing. Whether in an argumentative essay for school or while conversing with a coworker, using this rhetorical technique lets you communicate your position in an impactful way. This attention to the audience’s immediate concerns is an example of kairos.

Persuasion 89

Persuasion Social Media Editorial Communication 89

Content Marketing Institute

NOVEMBER 19, 2018

In case you happen to be a n00b, Twitch began as a livestreaming video platform built around the interests of the gaming audience. But, as this passion-driven community grew, so too did the company’s view of its marketing value. CCO: The Twitch community has expanded far beyond its initial audience of video gamers.

Audience 76

Audience Brand Entertainment Concept 76

Elna Cain

FEBRUARY 27, 2024

Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. This is similar to what I do with my audience. ToFu content is attracting the right type of audience that may not be aware of a particular company.

Content Writer 237

Content Writer Writer Content Writing 237

Grammarly

APRIL 10, 2024

Brand storytelling is the art of connecting with your audience through narratives that convey your brand’s purpose, values, and personality to evoke empathy, alignment, and a deeper connection. It’s an important part of earned media, paid media, social media, print advertising, editorial, and many other brand communications.

Brand 91

Brand Storytelling Creativity Text 91

Grammarly

JANUARY 29, 2024

      71% of communications improved 7,000+ hours saved on team communication 10,000+ style guide suggestions delivered Ready to get these results? Learn how Grammarly can help drive consistent, effective communication across your organization. the world’s most in-demand video communication platforms.

Social Media 96

Social Media Communication Collaboration Education 96

Buffer

DECEMBER 5, 2023

Guest posting resources like Convertflow , Shopify , and Zapier offered diverse approaches tailored to their unique audience and brand voice. Ultimately, we decided that we’re after more diverse perspectives to share with our audience and high-quality content. Communication is handled with a mix of Gmail and Zapier.

Post 113

Post Editorial Proofreader Communication 113

Grammarly

DECEMBER 22, 2023

Emoji are ingrained in the modern lexicon of electronic communication. They’re so commonplace that in some professional spaces, the informal use of emoji in business communication is no longer taboo. Typed words don’t have facial expressions, changes in vocal tone, or other cues that in-person communication provides.

Electronics 111

Electronics Digital Communication Communication Writer 111

Backlinko

APRIL 23, 2024

It’s the way your business communicates its perspective, mission, and values in specific words that resonate with your target audience’s needs and wants. Your business has a greater chance of becoming a tastemaker if you communicate a distinct point of view through your voice. Your tone influences how people perceive your brand.

SEO 82

SEO Communication Brand Social Media 82

ContentWriters

APRIL 17, 2024

However, before they can dive in, an external writer needs to understand your company’s goals and audience to write impactful content. This entails communicating effectively, sharing strategies, and providing tools and resources. Communicate Throughout Often, a writer won’t have a question until they’ve started to dive into the work.

Writer 64

Writer Construction Communication Editorial 64

ProBlogger

JULY 14, 2022

The post 11 Tips to Create a Personal Connection with Your Audience appeared first on ProBlogger. Some content creators just seem to have that sense of who is on the other side of their content and the ability to draw their reader/listener/viewer into (almost) a conversation in the way that they communicate. Tell Personal Stories.

Audience 26

Audience Content Creator Storytelling Communication 26

Make a Living Writing

OCTOBER 24, 2023

If you ever have to communicate with other people or share knowledge, you most likely need to have solid writing skills to be able to do your job well. Jobs that Involve Writing Good writing skills are essential in many professions, as clear and effective communication is key to success in a lot of careers.

Script 102

Script Writing Persuasion Government 102