Contently

MARCH 23, 2023

Engagement content metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect. By leveraging these types of metrics, you can gain invaluable insights into what resonates with your target audience and what doesn’t.

Engagement 142

Engagement Content Landing Page Brand Awareness 142

Smart Blogger

JUNE 20, 2023

In an era where the digital world is awash with content, standing out in the crowd and grabbing your audience’s attention requires thinking out of the box and being creative. We’ve meticulously curated a list of 10 top-notch social media post ideas that are bound to set your engagement on fire. Your audience thinks so too.

Social Media 71

Social Media Engagement Media Post 71

Smart Blogger

JULY 18, 2023

Wondering when is the best time to post on YouTube? Being on Youtube is competitive, and you want to make sure your content reaches your target audience at the best possible time. Does Posting Time Matter on Youtube? Yet, there’s an aspect we often overlook: the time we post. They click, watch, engage, and share.

Engagement 73

Engagement Post Script Social Media 73

Grammarly

JANUARY 22, 2024

A brand is more than just one thing. Brand identity encompasses everything from the name and logo to the voice and tone of business communications to experiential details, like the tip jar by the cash register. Research confirms that quality, consistent communication retains customers and impacts the brand experience.

Brand 103

Brand Communication Brand Awareness Social Media 103

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Regardless, fitting smaller stories into your larger brand narrative and defining where they fall within the funnel will drive a lot of your strategic decisions.

Storytelling 126

Storytelling Engagement Landing Page Long Form Content 126

Contently

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. It’s a good bet that your brand’s next customers are among those two billion. They are not in “buying mode.”

Brand 134

Brand Social Media Entertainment Food 134

Content Hacker

APRIL 11, 2024

Let me show you my step-by-step process for finding engaging and relevant blog topics that will captivate your audience. Step 1: Know Your Target Audience Before you start brainstorming blog topics, you need to know who you’re writing for. But how do you figure out what your target audience wants to read?

Audience 81

Audience Blog Blogging Social Media 81

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. These digital publications not only allow you to share your knowledge with a wider audience but also help establish you as a thought leader in your industry.

Promotion 130

Promotion Publisher Publishing Publishing 130

Dr. Rissy's Writing and Marketing

JULY 18, 2023

It’s a guiding principle that underpins marketing strategies and shapes brand identities. Successful brands understand that it’s not merely about content existence, but about its ability to engage, captivate, and spur audiences to action.

Engagement 98

Engagement Utilities Content Brand Awareness 98

Grammarly

MARCH 6, 2024

Successful managers and leaders adapt their writing styles depending on their audience in order to inspire shared understanding, action, and collaboration. In this guide, we cover how to identify your target audience and share practical writing techniques for managers. What hours do they work? How much experience do they have?

Audience 86

Audience Writing Collaboration Communication 86

Contently

JULY 26, 2022

You have to convey facts, stats, numbers, and data to your audience. But if you’re not able to make the content engaging, you may be doing your brand a disservice. Fintech brands are smart to ask themselves whether their content could be improved. Understand your audience.

Engagement 129

Engagement Banking Content Finance 129

Credible Content

JUNE 7, 2023

How to write and publish blog posts people love to read. You don’t write and publish your blog posts so that they can exist in a meaningless space just to improve your search engine rankings. Even your search engine rankings depend on people reading your blog posts. Very few people read complete blog posts. Why is it so?

Blog Post 147

Blog Post Post Blog Blogging 147

Jane Friedman

FEBRUARY 1, 2023

Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. I firmly believe we can learn about ourselves by traveling and engaging in history. A platform tool is anything a reader will engage with that comes from you. Chase ( @KarenAChase ). What are your primary tools?

Brand 117

Brand Publisher Publishing Publishing 117

Contently

JANUARY 13, 2023

In fact, Contently client data shows that 14% of customers take action if they come to the brand’s website from a referral page. Whether you’re just getting started leveraging influencers or you want to refine your approach, consider the following: Understand your audience and what they want to know. Like… plants!

Brand 133

Brand Social Media Finance Collaboration 133

Credible Content

MAY 20, 2023

Writing blog posts with useful insights There are millions of blog posts published every day. On top of that, people are writing entry level blog posts using ChatGPT and Bard from Google by the dozens every day. Writing and publishing blog posts with unique insights shows your readers that you are an expert in your field.

Blog Post 147

Blog Post Writing Post Blog 147

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Brand Awareness 145

Brand Awareness Brand Social Media Persuasion 145

Contently

AUGUST 2, 2022

Marketers are always on the lookout for new inspiration to engage their audiences. Like other phenoms that have gone before, jumping on the Ted Lasso bandwagon is a great way to ride the wave of a cultural moment and engage your audience in different ways. How to “Ted Lasso” your brand content.

Engagement 119

Engagement Storytelling Content Brand 119

Smart Blogger

JUNE 16, 2023

Curious about brand ambassadors? In the ever-evolving world of marketing, brand ambassadors serve as the human face of a company, charming audiences and creating strong connections. What Is a Brand Ambassador? So, what is a brand ambassador exactly? In the world of marketing, that’s what brand ambassadors do.

Brand 88

Brand Social Media Digital Marketing Persuasion 88

Buffer

APRIL 25, 2024

For one, there’s less competition because the cost of printing and postage scares some marketers away when you compare it to sending an email newsletter or posting on social media sites. That ability for your brand message to occupy physical space in someone’s home is unique and powerful.

Ads 94

Ads Brand Advertising Social Media 94

Smart Blogger

SEPTEMBER 15, 2023

What does life look like without knowing your target audience? In fact, billions are wasted in ad spend every year from advertisements that fail to engage the target audience. We know you don’t want to waste that kind of money, and that’s why this post will walk you through six simple steps to define your target audience.

Audience 94

Audience Food Social Media Digital Marketing 94

ContentWriters

JANUARY 3, 2024

This post explores how blogs can be used to engage audiences and catalyze conversion marketing, from building email lists to boosting sales. I’ll highlight examples that B2B and B2C brands can use across three key phases: attracting visitors, encouraging action, and driving conversions. What Is a Blog Conversion?

Brand 59

Brand Marketing Retail Blog 59

Neil Patel

JULY 26, 2021

Ever feel like you don’t get the attention you deserve on your Facebook posts? The answer to better Facebook engagement is simple: You have to optimize your Facebook post to stand out. In this post, we’ll show you how to consistently create posts that get engagement. Engagement Metrics for Facebook Posts.

Post 145

Post Writing Social Media Advertising 145

Copywriter Collective

NOVEMBER 8, 2022

But with no audience to share them with. In order to overcome this common hurdle, you will need to find ways to build an audience. This way, your blog and your brand will be more recognizable to the social media users in your immediate circle. For one, it’ll lend you some authority, being associated with a major brand.

Audience 111

Audience Writer Social Media Copywriter 111

Smart Blogger

SEPTEMBER 27, 2023

Ever wondered how to measure brand awareness in today’s digital landscape? That magic brand awareness metric that gauges the impact and reach of your brand name. In this blog post, we’ll delve into the art and science of measuring brand awareness using 10 genuine tactics.

Brand Awareness 74

Brand Awareness Brand Collaboration Construction 74

Neil Patel

SEPTEMBER 17, 2021

Because it is one of the only social networks left that is truly “personable” and the engagement is still decent because of it. Here’s what it produced: 223 story mentions — more eyes on my brand 431 page views — more followers 1068 DMs — more leads for my ad agency. Strategy #2: Schedule Posts in Advance. Preview and send!

Engagement 145

Engagement Marketing Social Media Education 145

Neil Patel

DECEMBER 8, 2020

In this article, we’ll discuss why the most successful mobile ads are the ones that promote audience engagement. Then you’ll see how to use your ads to promote engagement. And finally, you’ll discover how to promote the right engagement to set yourself up for future conversions. What is Mobile Engagement?

Engagement 145

Engagement Ads Advertising Social Media 145

Copywriter Collective

DECEMBER 19, 2023

In the digital landscape, crafting compelling video scripts is imperative for capturing audience attention and fostering engagement. Algorithms emphasize engaging content, necessitating scripts that resonate with audiences while complying with SEO criteria. Ever wondered why optimizing video scripts is so essential?

Script 52

Script Copywriter Copywriting Engagement 52

Neil Patel

JULY 28, 2020

It’s because I didn’t go after the right target audience, while HubSpot did. Defining your target audience is the first and most essential step towards success for any company or business, especially if you are just getting started. What is a target audience? The difference between a target audience and a persona.

Audience 145

Audience Education Keywords Sales 145

Content Marketing Institute

OCTOBER 10, 2017

What about those less-than-obvious brands? I chose three Content Marketing Awards finalists that prove even serious brands can be human and entertaining. Our Instagram account, for example, has grown organically (no paid followers) from 0-20K followers and double industry engagement rates,” Collins says.

Social Media 109

Social Media Engagement Media Brand 109

Smart Blogger

JUNE 1, 2023

Ready to catapult your business into the limelight by amplifying your brand awareness strategy? So, are you prepared to take your brand from being known to unforgettable? With follower counts ranging from 1,000 to 50,000, their endorsement of your brand can have a surprisingly large impact. What about content posting?

Brand Awareness 71

Brand Awareness Brand Social Media Retail 71

Copywriter Collective

FEBRUARY 2, 2024

National events offer a platform for organizations to showcase their brand, connect with audiences, and leave a lasting impression. However, in a diverse and multilingual landscape, effectively engaging attendees can be a challenge. Iterate based on feedback, refining copy to enhance clarity and resonance across languages.

Copy 52

Copy Audience Copywriter Copywriting 52

Neil Patel

AUGUST 27, 2021

After all, many people get their journey started writing free content in newsletters and blog posts. Using a free Substack newsletter is a great way to grow your brand , develop your voice, and build a name for yourself. Who Is Substack’s Audience? That’s where Substack comes in. If you’re curious to know more, stick around.

Audience 137

Audience Social Media Creativity Writer 137

Neil Patel

APRIL 13, 2021

Every day, these creators promote brands across social media, talk up great products, and directly influence how people spend their hard-earned money. There’s a high chance those ads you’re paying for won’t reach their intended audience! How to Use Influencer Engagement Marketplaces. How big is the influencer’s audience?

Engagement 124

Engagement Social Media Agency Recruitment 124

Content Marketing Institute

NOVEMBER 19, 2018

It seemed to happen overnight and with little warning: Video gaming grew out of its awkward phase, emerged from mom’s basement and confidently launched itself onto the social media scene – winning the attention of millions of active and deeply engaged viewers in the process. HANDPICKED RELATED CONTENT: Ready to Go Live?

Audience 76

Audience Brand Entertainment Concept 76

Neil Patel

JANUARY 14, 2021

When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches. Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. What Is Corporate Branding and Why Is It Important?

Sales 130

Sales Brand Social Media Advertising 130

Bramework

FEBRUARY 2, 2024

Have you ever written a solid blog post in 30 minutes or less? You may be thinking that there is no way you can write a blog post in 30 minutes or less, but I’m here to show you there is. The Plan for Writing a Blog Post in 30 Minutes As you set out to create your blog post (in 30 minutes or less), you’ll need a plan.

Blog Post 98

Blog Post Writing Post Blog 98

Neil Patel

MARCH 26, 2021

In this post, we’ll explore how you can use Instagram contests to raise brand awareness for your business. Not only that: Instagram contests can also help you achieve more engagement. Posts that are related to Instagram contests tend to earn roughly 64x more comments and 3.5x more likes when compared to ‘normal’ content.

Brand Awareness 134

Brand Awareness Brand Engagement Promotion 134