Jane Friedman

NOVEMBER 16, 2022

In preparing to tell you that you don’t need a huge personal “platform” to get a publishing deal, I feel like a missionary about to knock on your front door, all aquiver with zeal and broad-shouldered with conviction. You don’t need some huge platform to get a publishing deal or sell books to readers. Like, Hi there, friend!

Audience 120

Audience Social Media Writer Publisher 120

Content Hacker

NOVEMBER 1, 2022

You might have a brand idea in the works… Or, your brand is well-established… But you’re looking for brand voice examples. And when we look at what drives brand trust , it’s clear to see that customers crave authenticity. Finding, and sticking to, a brand voice. And why does brand voice matter?

Brand 95

Brand Content Creation Communication Social Media 95

Neil Patel

JULY 28, 2020

It’s because I didn’t go after the right target audience, while HubSpot did. Defining your target audience is the first and most essential step towards success for any company or business, especially if you are just getting started. What is a target audience? The difference between a target audience and a persona.

Audience 145

Audience Education Keywords Sales 145

Buffer

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot. Naturally, I put it to the experts.

Brand 99

Brand IT Consulting Social Media 99

Smart Blogger

AUGUST 11, 2023

Ever wondered how to self-publish a book in today’s ever-evolving digital world? What is Self-Publishing? Self-publishing is akin to being the captain of your ship. Now, what distinguishes self-publishing from its traditional counterpart? Why Consider Self-Publishing? Well, you’re not alone.

Publisher 79

Publisher Publishing Publishing Creativity 79

Neil Patel

JULY 15, 2021

After all, the key to successful marketing is to define your target audience and meet them on their favorite platforms. Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. Increase Brand Awareness. Why Should You Create a Facebook Contest?

Engagement 132

Engagement Audience Brand Awareness Social Media 132

ContentWriters

JANUARY 3, 2024

This post explores how blogs can be used to engage audiences and catalyze conversion marketing, from building email lists to boosting sales. I’ll highlight examples that B2B and B2C brands can use across three key phases: attracting visitors, encouraging action, and driving conversions. What Is Conversion Marketing?

Brand 59

Brand Marketing Retail Blog 59

Make a Living Writing

JULY 5, 2023

If you’re here, chances are that you love reading and book publishing jobs are up there in your list of dream careers. In this article, we’ll look at nine different book publishing jobs you could secure, the skills you need, and what kind of pay you could earn. Not all book publishing jobs include this aspect.

Publisher 85

Publisher Publishing Publishing Editorial 85

Buffer

NOVEMBER 28, 2023

For this experiment, I focused my efforts exclusively on LinkedIn, where I’ve been building my personal brand , over a one-week period from November 6th to November 12th, 2023, and I used LinkedIn's platform analytics to track and compile the performance data of the AI-written content. Here are the results.

Publisher 52

Publisher Publishing Publishing Proofreader 52

Article Writing

SEPTEMBER 1, 2022

Considering how layered a topic fintech can be and the many nuances involved when creating a fully-functional website, you need something that allows you to fulfill both elements while bringing your brand ever closer to universal relevance. Yes, it’s good to have evergreen content that people can go to no matter when it’s published.

Brand 85

Brand SEO Finance Search Engine Optimization 85

Copywriter Collective

APRIL 12, 2024

The Unconventional Copywriting Hook to Captivate and Convert Your Audience Do you want your copy to sound like every other Tom, Dick, and Harry calling themselves a copywriter on Upwork? Do you want to be among the brands who seek out those ‘false’ yeses? Definitely not. This is where the no comes in.

Copywriter 52

Copywriter Copywriting Audience Persuasion 52

Blogtrepreneur

MARCH 10, 2023

Branding is an essential factor in establishing a cannabis business. Despite these challenges, other ways exist to help your brand stand out. Here are five of the most effective practices in creating successful branding for your cannabis business. That’s easier said than done.

Brand 52

Brand Education Advertising Social Media 52

Kristi Hines

MARCH 17, 2024

Affiliate programs allow bloggers, content creators, and influencers to generate revenue by recommending products and services to their audiences. It’s just a good starting place to give you ideas about all of the ways you can start promoting your favorite brands for extra income! What are your best-paying affiliate programs?

Content Creator 163

Content Creator Blogger Insurance Content 163

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Brand 143

Brand Brand Awareness Social Media Sales 143

Nick Ursborne

JANUARY 22, 2024

Some brands are deliberate about evoking emotions and feelings. Rolex and other luxury brands make you feel exceptional. That said, many other brands feel more or less neutral when it comes to communicating an emotional appeal. A key element of emotional intelligence is to listen to the emotions of your audience.

Copy 221

Copy Copywriter Copywriting Writing Style 221

Elna Cain

OCTOBER 19, 2023

For a brand new freelance writer, these websites can be the big break to make this dream a reality. Pitch email guideline example of what not to pitch Atlas Obscura specifically lays out what they don’t want and things they will never publish for their magazine. Here’s a pitch email guidelines example from Atlas Obscura.

Website 224

Website Portfolio Retail Writing 224

Content Marketing Institute

MAY 23, 2024

Let other publishers create the new content. Then, your brand can curate it into valuable, relevant, and helpful content for your audience. It’s a good strategy to grow your content collection without any additional investment.

Ads 106

Ads Content Publisher Publishing 106

Content Marketing Institute

MARCH 22, 2018

Luke Kintigh, head of publishing at Intel iQ, shares how they did it. The true challenge of becoming a successful publisher is sustaining an audience – providing so much ongoing value that they naturally seek out your content and become a loyal reader. Creating content is not the difficult part of content marketing.

Audience 107

Audience Editorial Team Editorial Social Media 107

Express Writers

OCTOBER 25, 2022

It’s proven to be a tried-and-true way to build brand awareness, generate traffic, and establish thought leadership. 10% even said it generates the highest return on investment for their brand. Plus, you’ll discover some helpful tips for creating evergreen content to build your brand effectively. And what it isn’t.

Brand 67

Brand IT Long Form Content Content 67

Buffer

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot. Naturally, I put it to the experts.

Brand 52

Brand IT Consulting Social Media 52

Melanie Saxton

SEPTEMBER 27, 2023

A master’s degree in mass communication/digital media made sense because my self-publishing authors needed help in marketing their books. Each connection inspires engagement with another, so the brand becomes part of the customer’s story. They should be engaging, wise, and written from the audience’s point of view.

Storytelling 130

Storytelling Editorial Advertising Digital Media 130

Content Marketing Institute

MAY 31, 2019

While audiences may no longer see a difference between brand- and publisher-created content, each business type can learn from the other on how to succeed in today’s complicated content marketing landscape.

Publisher 89

Publisher Publishing Publishing Content Marketing 89

Content Marketing Institute

FEBRUARY 2, 2018

The simple answer is high-quality content serves both audience and business. It’s written in such an energetic and engaging way that it will trigger the audience to take actions,” says Massimo Chieruzzi, CEO of AdEspresso. If great #content is written in an engaging way it will trigger the audience to take action. Finalizing.

Content Marketing 111

Content Marketing Brand Editorial Marketing 111

Content Marketing Institute

NOVEMBER 5, 2017

Audience first. But, here’s the thing: Too many marketers say and even think they are all about the audience, but when you dig into their programs, you see it’s still all about them. While it’s not easy to make a genuine shift, here are four twists in perspective to truly make sure your audience is at the center of everything you do.

Audience 109

Audience Content Marketing Brand Marketing 109

Article Writing

NOVEMBER 8, 2022

fully-functional website, you need something that allows you to fulfill both elements while bringing your brand ever closer to universal relevance. It is an element that fintech brands should increasingly embrace to improve their brand positioning while showcasing the best elements of their fintech tools/services.

Brand 52

Brand SEO Finance Search Engine Optimization 52

Content Marketing Institute

APRIL 17, 2018

Editor’s note: You may have missed this article when CMI published it a couple years ago. Interestingly, brand voice remains a critical need and this guide can help you create a helpful one. If your logo didn’t appear with your content, could your audience identify the content as coming from your brand?

Brand 112

Brand Content Creator Electronics Editorial 112

Moz

JANUARY 19, 2020

Then I examined which publishers can have the biggest impact on rankings. My goal was to answer this question: What sort of median bump can be expected when your brand secures media coverage? In general, the higher the R-score, the stronger the relationship between number of links from publishers and improvements in organic ranking.

Publisher 62

Publisher Publishing Publishing Text 62

iWriter

MAY 27, 2024

It’s a powerful tool to showcase your expertise, attract new leads, and provide valuable content to your audience. With a clear topic, a structured outline, and the right tools, you can produce an e-book that enhances your brand’s credibility and helps you stand out in your industry. Ready to get started?

Proofreader 52

Proofreader Utilities Publisher Publishing 52

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 97

Brand Banking IT Entertainment 97

Content Marketing Institute

OCTOBER 10, 2017

What about those less-than-obvious brands? I chose three Content Marketing Awards finalists that prove even serious brands can be human and entertaining. Celebrity Shares How Brands Can Benefit in the Snapchat Scene. CalSTRS publishes original videos, humor , and teacher-interest stories, and news about the CalSTRS portfolio.

Social Media 109

Social Media Engagement Media Brand 109

Content Marketing Institute

NOVEMBER 21, 2018

Tim Schmoyer, CEO of Video Creators, offered some insight in his recent Content Marketing World presentation, How to Develop a Loyal YouTube Audience. Metadata’s impact is greatest when a video is first published. HANDPICKED RELATED CONTENT: Build a Great Brand: Align What You Think, Do, and Say. Think SEO with a twist.

Audience 90

Audience Food Entertainment Promotion 90

Content Marketing Institute

OCTOBER 3, 2018

If your brand doesn’t rely solely on commissioned or in-house content, you could have potential legal exposure from the images you use on social media. In other words, you might not only illegally post an image, you might credit the wrong person or brand. Brands reuse of images is unlikely to pass the “fair use” test, says @allen3m. ?

Social Media 106

Social Media Brand Media Content Creator 106

Content Marketing Institute

MAY 9, 2018

John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. CCO: How do you feel about the ways brands have used VR to date? VR offers a new way to tell stories to an audience. johnkbucher Click To Tweet.

Brand 95

Brand Storytelling Food Manufacturing 95

Buffer

JANUARY 15, 2024

I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024. " Short thinks brands need to spend more time and resources understanding their audience. Interview them. Listen intently.

Content 124

Content Freelance Content Marketing Editorial 124

Buffer

DECEMBER 12, 2023

Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. I think of systems as part of the broader PARTS model of becoming a creator (Product, Audience, Revenue, Trust, Systems) as created by Jay Clouse). As a creator's audience grows, so does the content demand.

Content Creation 117

Content Creation Content Creator Content Social Media 117

Content Marketing Institute

FEBRUARY 1, 2019

? If your company wants to be seen as a media outlet, your brand journalism can’t be light on ethics, riddled with errors, and sopping with self-interest that suffocates readers. Real journalism is about building an audience by telling true stories. Sources say a lot about your brand. Click To Tweet. A broken link. Be objective.

Brand 97

Brand Portfolio Social Media Consulting 97

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Regardless, fitting smaller stories into your larger brand narrative and defining where they fall within the funnel will drive a lot of your strategic decisions.

Storytelling 126

Storytelling Engagement Landing Page Long Form Content 126