Ann Handley

NOVEMBER 18, 2023

Source: Wiley A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. New sales copy for the dust jacket: Everybody Writes is your essential guide to becoming a masterful marketer, writer, and storyteller. But that’s not true.

Sales Copy 78

Sales Copy Copy Sales Storytelling 78

Copywriter Collective

NOVEMBER 28, 2023

In the vast and ever-evolving landscape of the internet, where attention spans are fleeting and visual impressions matter, the synergy between web design and content is paramount. Compelling content is not just about information; it’s about connection. This adaptability is crucial for maintaining harmony in the user journey.

Content Creator 52

Content Creator Architecture Storytelling Collaboration 52

Content Hacker

MAY 11, 2023

Content marketing is now worth over $600 billion , and article creation is the number one outsourced activity for businesses. But what is the biggest bottleneck for scaling content creation? In the past, when you wanted to scale content creation, you were forced to expand your human power — with all its flaws.

Agency 98

Agency Healthcare Content Creation Writing 98

Express Writers

DECEMBER 4, 2023

The Crucial Role of a Content Marketing Budget Establishing a clear and well-defined content marketing budget is a must for every business, no matter what industry you’re in. As you can see from the chart above, Content Marketing Institute found that 42% of B2B content marketing budgets will stay the same in 2024.

Content Marketing 72

Content Marketing Marketing Content Content Creation 72

Content Hacker

JUNE 15, 2023

It can even save you up to 7+ hours of content creation time per post. Remember, the average blog post takes about 4 hours for a human to produce, but those who spend longer on their content get better results. So what if you could keep your content quality intact while saving hours and hours of time on writing?

Writer 98

Writer Content Creation Content Creator Storytelling 98

Copywriter Collective

DECEMBER 19, 2023

In the digital landscape, crafting compelling video scripts is imperative for capturing audience attention and fostering engagement. In tandem, Search Engine Optimization (SEO) is a linchpin for enhancing content visibility. Fusing compelling storytelling with SEO strategies in video scripts is pivotal for maximizing reach and impact.

Script 52

Script Copywriter Copywriting Engagement 52

Content Hacker

NOVEMBER 1, 2022

Since authenticity builds trust, it’s incredibly important to communicate with customers through a relatable and genuine brand voice. Because you can’t expect readers to trust you if one minute, you’re upbeat and playful, and then suddenly you publish content that’s buttoned-up and serious. We do this by being consistent in our tone.

Brand 98

Brand Content Creation Communication Social Media 98

Credible Content

MAY 28, 2023

These digital publications not only allow you to share your knowledge with a wider audience but also help establish you as a thought leader in your industry. Self-publishing platforms like Amazon’s Kindle Direct Publishing (KDP), Smashwords, or Apple Books allow authors to upload and distribute their e-books directly to a wide audience.

Promotion 130

Promotion Publisher Publishing Publishing 130

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Short-form storytelling that educates and entertains keeps users on these platforms and drives leads. You’ll still have to make sure it’s relevant to your audience and how you communicate with them.

Brand Awareness 144

Brand Awareness Storytelling Keywords Engineering 144

iWriter

DECEMBER 18, 2023

From crafting compelling copy to mastering the art of storytelling, join us as we delve into why enlisting expert writers is essential in creating an authentic and unforgettable online presence. One of the key elements in creating such a persona is consistently producing high-quality content that resonates with your target audience.

Writing Services 52

Writing Services Writing Brand Awareness Social Media 52

Copywriter Collective

JANUARY 24, 2023

It is because of them that brands can put words into their communication. The copy should persuade, tell a story, and sway audiences to take a specific action. They must, for instance, know how best to communicate with their target audiences. Researching and crafting content that audiences resonate with.

Copywriter 52

Copywriter Copywriting Creative Director Portfolio 52

Income Diary

MARCH 19, 2024

Tailoring your online habitat to suit the curious eyes of your desired audience sets the foundation for virtual growth. By identifying your audience based on gender, age, location, and income band, you can create tailor-made campaigns that resonate with the specific needs and preferences of different groups.

Promotion 105

Promotion Website Social Media Advertising 105

Neil Patel

APRIL 28, 2021

Communications company Edelman says , “Trust has never been more important for companies to develop and maintain.”. Understand Your Audience by Creating Personas. However, plenty of other platforms allow image-rich advertising and storytelling, like Instagram, Pinterest, or YouTube. Use Storytelling. With buyer personas.

Ads 81

Ads Creative Director Storytelling Advertising 81

Content Marketing Institute

FEBRUARY 23, 2018

Storytelling. To tell a better story, do marketers need to be edgier and differentiate themselves to an audience numb to everything except the completely outrageous? Does “telling a better story” mean you just need to put more and more detail into your content? storytelling Click To Tweet.

Storytelling 101

Storytelling Manufacturing Government Content Creation 101

Smart Blogger

FEBRUARY 23, 2024

Since its creation in 2006, Twitter ( now called X ), has evolved from a simple social media platform for sharing short messages to a massive hub for global communication. His straightforward approach demystifies complex business concepts to be accessible to a wider audience. Why Curate Your Twitter Feed?

Social Media 82

Social Media Concept Digital Marketing Storytelling 82

Neil Patel

AUGUST 4, 2021

It seems the positive results have been due to audience preference, with video content being considered “easy to consume” as well as creating a welcome break from “ overabundance of textual information online.”. For any smaller company with a low budget, creating video content can seem a little intimidating. I certainly do.

Marketing 145

Marketing Brand Awareness Social Media Education 145

Neil Patel

NOVEMBER 26, 2020

The first step in developing a luxury marketing strategy is to understand your audience. They will allow you to better communicate with your customers and focus your marketing efforts. Just make sure to find influencers who already operate in the luxury space and whose audience buys the products they promote.

Marketing 145

Marketing Digital Marketing Social Media Keywords 145

Verblio

DECEMBER 16, 2022

Leading a content team at an agency definitely qualifies as a difficult job. You’re pulled in many directions, from client relations to project management to content creation, often for several clients at a time. So take a look at how these four stellar content leaders handle things at their agencies.

Agency 52

Agency Marketing Content Copy 52

Neil Patel

JUNE 7, 2021

The potential for emotional storytelling alone makes Father’s Day particularly exciting to plan for. Should your brand make a serious, emotional ad or produce fun, light-hearted content on social media? By strengthening customer relationships and validating target audience data, your brand can also experience long-term growth benefits.

Sales 102

Sales Marketing Landing Page Social Media 102

Credible Content

MAY 30, 2023

Adaptability: Being able to adjust writing style, tone, and format to suit different audiences, platforms, and content requirements. Creativity: Having the ability to think outside the box, generate fresh ideas, and bring originality to the content. Avoid convoluted sentences or complex language that may confuse your readers.

Content Writer 130

Content Writer Writer Writing Proofreader 130

Content Marketing Institute

SEPTEMBER 26, 2018

They are so enamored by what’s new and possible that they don’t stop to ask whether it’s right for the audience, right for the message, and whether it could work. We just wrote about 99 benefits of content marketing. Content Marketing Institute. What does it mean that your content marketing is “working?”

Content Marketing 93

Content Marketing Marketing Content Content Creator 93

Content Marketing Institute

JULY 2, 2018

If you want to win loyal readers and create strong readership relationships, you must create memorable content. Let’s look at three memorable communicators. HANDPICKED RELATED CONTENT: 27 Reasons Why Your Content Sucks. HANDPICKED RELATED CONTENT: Road Map to Success: Creating the Content of Your Audience’s Dreams.

Content 105

Content Entertainment Content Creator Storytelling 105

Article Writing

AUGUST 10, 2022

Discussing your client’s content needs first allows you to hone your search for the freelance writer who will be the perfect match for their project. You’ll know more about their audience, their channels, the voice and the tone they want to use, and the overall purpose of the content. Are we talking about product descriptions?

Agency 75

Agency Content Writer Writer Freelance 75

Content Marketing Institute

JANUARY 15, 2018

Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed. After all, why would someone intentionally create something that’s utterly useless for their organization or their audience? And yet, a lot of content sucks. How to Use Content to Get Your Audience to Trust You.

Content 111

Content Content Creator Content Marketing Social Media 111

Content Marketing Institute

NOVEMBER 10, 2017

But creativity is critical when it comes to standing out among the screaming noise that distracts your audience daily. And there are tactics you can use to inject more creativity into your content marketing efforts. Creative #content is critical to stand out in the screaming noise distracting your audience. There’s hope.

Creativity 68

Creativity Creative Director Content Creator Storytelling 68

iWriter

MAY 10, 2024

This guide will walk you through the intricacies of creating LinkedIn content that captures attention and fosters trust and credibility, turning your audience into an active, engaged community ready to engage with your business offerings.

Transportation 52

Transportation Storytelling Utilities Content Creation 52

Smart Blogger

JULY 3, 2023

Ever wondered what a content marketing manager does and, more importantly, how you can become one? Content marketing managers are the wizards behind strategic storytelling that captivates audiences and boosts brand growth. They juggle the world of SEO, social media, and creative content like no one else.

Management 85

Management Content Marketing Marketing Storytelling 85

Buffer

OCTOBER 30, 2023

Factors such as how much time you can dedicate to LinkedIn, your experience with content creation tools at your disposal, your writing skills, and existing connections play a huge role in your success.  Then, use that as a catalyst for your content. It’s unsustainable. 

Content Creation 113

Content Creation Social Media Consulting Script 113

Contently

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.

Engagement 52

Engagement Audience Content Storytelling 52

Content Marketing Institute

MARCH 20, 2018

But while those tasks are certainly key parts of the creative equation, a lot more has to happen behind the scenes if those creative assets are to perform successfully as a marketing vehicle – i.e., get found by the right audiences, drive meaningful conversations with them, and compel them to take action. A practical view of content creation.

Content Creation 110

Content Creation Content Creator Editorial Content 110

Contently

DECEMBER 14, 2022

Is your brand’s messaging and positioning woven into all communication? After all, your brand narrative is an integral part of storytelling in content marketing. When discussing content strategy, explore what content distribution would be a good fit. Identify and Address Audience Needs with SEO Tools.

Editorial 105

Editorial Content Lead Generation Brand Awareness 105

Content Marketing Institute

FEBRUARY 6, 2019

The bigger and more distributed an organization, the harder it is for all the business units, product groups, and other siloed teams to know the content being created and distributed, the targeted audiences, or the measurements for success. 100+ Tools Content Marketers Really Love. editorstahl #originalresearch Click To Tweet.

Content Marketing 90

Content Marketing Marketing Content Collaboration 90

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 103

Brand Content Storytelling Editorial Team 103

Content Marketing Institute

JUNE 22, 2018

You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. The right content can make a traveler’s planning process simpler and all the steps in their physical journey easier to manage. joderama Click To Tweet. Make adventure more manageable.

Hospitality 94

Hospitality Storytelling Content Content Marketing 94

Neil Patel

MARCH 14, 2023

From improving your visuals to using analytics to gauge user behavior, we’ll cover all the essential elements that can help you create content that resonates with your audience and boosts your social media engagement. Design several templates for different rubrics and stick to using them whenever you share anything with your audience.

Engagement 88

Engagement Social Media Copy Social Media Content 88

Contently

NOVEMBER 15, 2023

It’s no secret that what the world experienced in 2020 left a lasting impact on virtually every facet of business, shaping everything from our work styles to our modes of communication. That’s a 54% increase in healthcare companies prioritizing digital content.

Healthcare 52

Healthcare Content Marketing Medical Marketing 52

Content Marketing Institute

DECEMBER 13, 2017

As I shared in Content Creation Robots Are Here , billions of AI-created pieces of content are published yearly. What does this mean for humans who create content? Despite the growth in artificial intelligence capabilities, the human content writer is needed more than ever. Artificial intelligence is all around us.

Content Creator 101

Content Creator Content Creation Content Storytelling 101