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How to Unite Brand Storytelling and Marketing Tech

Content Marketing Institute

Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. The team didn’t use tech because it could, it used tech to show or tell the audience something. Target the ready audience.

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Learn From the Best: 8 Inspiring Content Marketing Examples

Content Marketing Institute

Nor is figuring out how to apply those elemental insights in pursuit of our own business goals, audience needs, and competitive opportunities. Enabling influential members of your audience to share their experiences with your business. Case in point: Orlando Magic’s personalized communication.

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How to Take Your Travel Content on a Better Trip

Content Marketing Institute

You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do.

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Thoughts On Writing And Creative Business. Interview With Joanna Penn

The Creative Penn

We're three friends, three writers, (Michelle, Gabby, and Julia) sharing not only our writing journeys, but a window into our conversations around the art of storytelling in the various formats like books, films, and video games, and also selective topics that make us ponder or generally p**s us off. Joanna: Yes. Already is. You're right.

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Thoughts On Writing And Creative Business. Interview With Joanna Penn

The Creative Penn

We're three friends, three writers, (Michelle, Gabby, and Julia) sharing not only our writing journeys, but a window into our conversations around the art of storytelling in the various formats like books, films, and video games, and also selective topics that make us ponder or generally p**s us off. Joanna: Yes. Already is. You're right.

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Princess Bride Guide to Copywriting | Men With Pens

Men With Pens

To get that information, the audience watches approximately 45 minutes worth of movie. Now, the only reason the audience stuck around for that 45 minutes is because Miracle Max was in the movie, and Miracle Max is wonderful. Anything important can be communicated in just a few sentences. The audience went wild.