Content Marketing Institute

AUGUST 2, 2018

My media relations team built our first bot,” says Heather Whaling, CEO and founder of Geben Communication, who presented Acting Like Technologists to Improve Content Strategy at the 2018 Intelligent Content Conference. “If But at the end of the day, content marketing is storytelling ,” Heather says. “We Target the ready audience.

Storytelling 97

Storytelling Brand Marketing Hospitality 97

Ann Handley

MAY 11, 2021

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Both during and post-Covid, hospitals have needed her help and will need it more than ever. “Our resources can help healthcare communicators do their jobs better. ” * * *.

Healthcare 52

Healthcare Content Hospitality Agency 52

Content Marketing Institute

JANUARY 22, 2019

Case in point: Orlando Magic’s personalized communication. According to health care communications agency Biosector2, the effort earned coverage in more than 242 articles and an estimated 416 million impressions. AI tools can make messaging more targeted and valuable. Case in point: Gjensidige Insurance’s “Birthual Reality” experience.

Content Marketing 107

Content Marketing Marketing Medical Content 107

Moz

JUNE 8, 2020

See how your community was sustained by the farmer, the tailor, the baker, the vegetable wagon, the milkman, the diaper truck, the cobbler who repaired non-throwaway shoes, the town-supported hospital and doctor who made house calls, and the independent grocer.

Manufacturing 72

Manufacturing Food Marketing Retail 72

Content Marketing Institute

JUNE 22, 2018

You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do.

Hospitality 97

Hospitality Storytelling Content Content Marketing 97

The Creative Penn

NOVEMBER 4, 2022

We're three friends, three writers, (Michelle, Gabby, and Julia) sharing not only our writing journeys, but a window into our conversations around the art of storytelling in the various formats like books, films, and video games, and also selective topics that make us ponder or generally p**s us off. Joanna: Yes. Already is. You're right.

Creativity 85

Creativity Writing Hospitality Writer 85

The Creative Penn

NOVEMBER 4, 2022

We're three friends, three writers, (Michelle, Gabby, and Julia) sharing not only our writing journeys, but a window into our conversations around the art of storytelling in the various formats like books, films, and video games, and also selective topics that make us ponder or generally p**s us off. Joanna: Yes. Already is. You're right.

Creativity 84

Creativity Writing Hospitality Writer 84